FDBusiness.com

ABP Food Group Extends Range With Chinese Internet Giant JD.com

 Breaking News
  • Pernod Ricard to Acquire Super-premium Italian Gin Brand Pernod Ricard is acquiring Italian super-premium gin brand Malfy from Biggar & Leith for an undisclosed price. Malfy is a range of super-premium gins distilled by the Vergnano family in the Italian region of Moncalieri, and already present in several international markets such as the United States, United Kingdom and Germany. Each gin in the [...]...
  • Nestlé and Carrefour Give Consumers Access to Blockchain Platform Nestlé and Carrefour, the French retail group, have announced that they are giving consumers access to blockchain data for Mousline purée in France. This is the first time that Nestlé is sharing information on its products with consumers via a blockchain platform. Consumers can use their smartphone or other device to scan a QR code on [...]...
  • Plastics Action Alliance Sets Targets to Achieve Sustainable Reduction in Use of Plastic in Ireland Plastics Action Alliance, the recently formed group that comprises of 11 leading agricultural processing and food businesses in Ireland, has set out its key objectives. The industry leading group aims to significantly reducing the use of plastic packaging across its members’ operations. Formed at the end of 2018, the Plastics Action Alliance is a collaboration that [...]...
  • Carlsberg UK Gets Honest About Its Beer Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. Expected to reach 97% of the UK, the £20 million campaign conceived in collaboration with agency partners Fold7, Clifford French and Initiative – trades on the equity of the brand’s renowned [...]...
  • Alternative Proteins Challenge Dairy Dominance The value of the sports nutrition market is set to grow by around 8% per year to reach over US$17 billion globally in 2021, according to Innova Market Insights’ forecasts. The mainstreaming of the market has led to a surge in interest in plant-based alternatives with the traditional dominance of whey and other dairy proteins [...]...

ABP Food Group Extends Range With Chinese Internet Giant JD.com

ABP Food Group Extends Range With Chinese Internet Giant JD.com
March 28
10:01 2019

ABP Food Group has confirmed that it will be extending its range of online beef products for Chinese consumers on the JD.com platform from three product lines to ten product lines. The announcement was made during a visit of its Chinese distribution partner Hopewise to ABP Clones in Ireland. Hopewise was the first company to import Irish beef to China.

JD.Com is one of the largest business-to-consumer online retailers in China by transaction volume and revenue, with 301.8 million active users. ABP beef is supplied to JD.Com through the Hopewise distribution network in China. The process of purchasing beef products online is one of the fastest growing trends in the Chinese market.

Commenting at the announcement, Mark Goodman, Managing Director of ABP’s International Division, said: “ABP is delighted to welcome Minister Humphreys and our distribution partners, Hopewise, to our facility in Clones. Feedback and demand from Chinese consumers about our products on JD.com has been extremely positive. The time is now right for us to extend our range further to include another 7 products. These have been developed following six months of close and successful collaboration between our New Product Development team here in Ireland, our colleagues in China and our distribution partners Hopewise. We look forward to the continued expansion of our products with Hopewise and the JD.Com platform.”

Sun Yong Li, Chairman of BJ Hopewise, said: “Irish beef is proving popular with our customers and with the Chinese consumer. They value the fact that the product is fully traceable, hormone free and is produced in green fields. Demand has been increasing since we launched ABP product on JD.Com in July, I think it is important for Ireland to push for more plant approvals to ensure increased supply as demand grows. The most important thing for JD.com is product availability.”

In February 2018, ABP became the first European beef company to agree contract arrangements with Chinese customers. In July, the company signed an export agreement with Hopewise where ABP ships beef cuts to Hopewise processing facilities in Shanghai and Beijing. The product is then processed into consumer packs, with consumers able to purchase for direct home delivery via the JD.com platform on their phones.

The seven additional product cuts are:

  • Hind Quarter Golden Coin
  • Fore Quarter Golden Coin
  • Heel Golden Coin
  • Clod Golden Coin
  • Rib Fingers
  • Chuck Steak
  • Boneless Chuck Short Ribs

CAPTION:

Pictured at the ABP announcement are (L-R): Mark Goodman, Managing Director of ABP’s International Division; Sun Yong Li, Chairman of BJ Hopewise; and Minister for Business, Enterprise and Innovation, Heather Humphrey’s, TD.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements