FDBusiness.com

Acquisition to Further Arla’s Russian Ambitions

 Breaking News
  • Coca-Cola HBC to Acquire Italian Water and Sparkling Beverages Company in €88 Million Deal Coca‑Cola HBC has agreed to acquire Acque Minerali, a privately-held natural mineral water and adult sparkling beverages business based in Italy. The acquisition is being made in conjunction with The Coca-Cola Company, in-line with previous similar acquisitions. The total enterprise value payable by Coca‑Cola HBC and The Coca‑Cola Company, subject to customary closing adjustments, amounts [...]...
  • Britvic Signs Up to Science Based Targets Initiative Britvic has pledged to pursue bolder greenhouse gas (GHG) emission reduction targets by signing up to the Science Based Targets initiative. Britvic joins around 600 leading companies from around the world in formally committing to independently verified science-based GHG emission reduction targets. Britvic’s A Healthier Everyday sustainability strategy recognises climate change as one of the biggest threats facing [...]...
  • Marks & Spencer Partners Infarm to Bring Urban Farming to London Stores M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of the retailer’s London stores. Customers will now find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain [...]...
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...

Acquisition to Further Arla’s Russian Ambitions

Acquisition to Further Arla’s Russian Ambitions
May 07
13:30 2013

After more than five successful years in Russia, Arla Foods has purchased the last 25% of Arla Foods Artis, the joint venture that controls its Russian activities. The former owner, Mike Lyasko, will continue to head Arla’s activities in the Russian market.

The acquisition makes the Russian company a wholly-owned Arla subsidiary.Russia is one of Arla’s three strategic growth markets, and will be delivering a significant share of the company’s growth up to 2017. The goal is a threefold increase in revenue from today’s level of approximately DKr600 million (Eur80.5 million).

“The acquisition of the last 25% cements our ambitions in Russia. Under the agreement from 2007, we have always had the option to acquire the remaining holding, and in view of our success in the Russian market, and our ambitions in our Strategy 2017, both parties considered this to be the right time,” says Hans Christensen (pictured), Senior Vice President in Consumer International with responsibility for Russia and North America.

Artis was a distribution company, headquartered in St Petersburg, when Arla acquired a 75% stake in 2007, after a few years of collaboration. The name was changed to Arla Foods Artis and the owner, Mike Lyasko, continued as co-owner and head of the team. Since then, the company has expanded into a full business, with 150 colleagues, mainly in sales and marketing, another sales office in Moscow, and this year also local yellow cheese production in Kalacheevsky, southwestern Russia.

Arla’s consumer product strategy in Russia is to build strong market positions for high-quality products within the butter and cheese categories, and to investigate opportunities to produce locally via partnerships or acquisitions. Arla supplies products directly to customers in 95 different towns. In each of Russia’s 13 largest cities, all with more than one million inhabitants, Arla has its own sales representative.

The products sold in Russia are Lurpak®, Castello®, cooking products under the Arla Apetina® brand and cream cheeses under the Arla Natura® brand, which in future will also be the brand name on locally produced yellow cheeses. Arla is a market leader for white cheese, with a market share of 22%, and aims to be one of the leading dairy companies for yellow cheese in Russia.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements