FDBusiness.com

Adnams Reveals “First Rate” Designs For Vodka and Premium Gin Brands

 Breaking News
  • 2 Sisters and Standards in Poultry Processing Report Published The Environment, Foods and Rural Affairs Committee in the UK has published its report into 2 Sisters Food Group and Standards in Poultry Processing. The Committee launched an inquiry into 2 Sisters and poultry standards following the undercover footage released by The Guardian and ITN. The evidence sessions looked at the issues raised at the 2 [...]...
  • ADM Wins ‘Most Innovative Food Ingredient’ at Gulfood Excellence Awards Archer Daniels Midland Company has been awarded ‘most innovative food ingredient’ for its natural sweetening solution, Fruit Up® Fiber, at this year’s Gulfood Manufacturing Industry Excellence Awards. The awards recognize best practices and innovation within the food manufacturing industry value chain. Entries were judged on the additional value the innovations brought to developers, as well as [...]...
  • Bayn Europe Enters China Sugar Reduction Market Bayn Europe has signed a strategic framework agreement with Kong Wua Group in China, outlining the establishment of a R&D center for sugar reduction and production of sugar replacer solutions. Through the agreement, Bayn and Kong Wua will bring sugar replacer solution to the market to help tackle the sugar over-consumption social problems. “It is important [...]...
  • It’s Time to End Food Waste – White Paper Among the most interesting topics in the publication ‘It’s time to end food waste’ is a closer look at the psychology of food waste by Nina Waldhauer at the University of Wageningen. Waldhauer explains how “(…) the food sector business can create opportunities for reducing consumer-related food waste. It can be done in ways that acknowledge consumer´s goal [...]...
  • Orkla Sells K-Salat to Stryhns Orkla Foods Danmark has agreed to sell its K-Salat business to Stryhns, which is part of the Norwegian Agra group. The purpose of the sale is to concentrate Orkla’s activities on fewer categories. K-Salat has a product portfolio of salad spreads, mayonnaise, remoulade, dressings and potato salads in Denmark. Under the agreement, Stryhns will take over [...]...

Adnams Reveals “First Rate” Designs For Vodka and Premium Gin Brands

Adnams Reveals “First Rate” Designs For Vodka and Premium Gin Brands
July 21
10:53 2017
Adnams, the English brewer and distiller, has revealed new and updated bottle designs for its Longshore Triple Malt Vodka and First Rate Triple Malt Dry Gin. The vodka, which was awarded the prestigious Vodka Trophy at the 2014 International Wine and Spirit Competition (IWSC), and the gin are the latest spirits to receive a makeover since Adnams began distilling in 2010.
Created by CookChick Design, the new designs reflect the spirits’ coastal provenance, featuring seaside icons including seagulls and sailing boats. The addition of a glass closure, which are ‘clicked’ off rather than twisted, further enhances the sleek finish. The bottles also feature copper foil accents to replicate the colour of the stills the spirits are produced in and a nod to the distillery’s name, Adnams Copper House Distillery, which was inspired by the premises’ former use, containing the brewery wort coppers.
The high quality new look conveys the bottles’ premium contents. All of the spirits in the Adnams range are made from grain to glass, an acclaim achieved by very few producers. The spirit is handcrafted using the beer wash created in the brewery on the same site, which is produced from the finest locally sourced malted wheat, barley and oats.
As well as a new design, the recipes of the two spirits have also received a slight refresh so that both Longshore Vodka and First Rate Gin have a new abv of 45%.
Adnams Marketing Director, Emma Hibbert comments: “Adnams spirits continue to be a terrific success story. Highlights definitely include winning the titles of ‘World’s Best Vodka’ for Longshore Vodka in 2014 and ‘World’s Best Gin’ for Copper House Dry Gin in 2013 from the IWSC as recognition for the care we put into production. We have been distilling for almost seven years and the popularity of our spirit range goes from strength to strength, with spirit sales growing by a remarkable 66% last year following investment in the distillery.”
She adds: “Therefore it made sense to also invest in updating the designs for longstanding, popular spirits, Longshore Vodka and First Rate Gin. We have already updated the designs for Copper House Dry Gin and East Coast Vodka and have seen a hugely positive response from customers, with great feedback and increased sales. The new vibrant and refreshing designs really reflect Adnams’ modern, unique approach to distilling and business as a whole. And, most importantly, when grouped together the new bottles really standout on shelf and in bar.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements