Anlit Launches Advanced Magnesium Supplement for Children

 Breaking News
  • Heineken Delivers Strong Top-line Growth in 2019 Global brewer Heineken achieved 5.6% organic growth in net revenue (beia) to €23.894 billion for 2019 and operating profit grew 3.9% organically to €4.020 billion. However, the operating profit margin...
  • Molson Coors Partners With e.fundamentals to Help Drive UK Online Sales Molson Coors, one of the world’s largest brewers, has partnered with ecommerce analytics provider e.fundamentals to help drive sales of its beers through retailers’ websites in the UK. E.fundamentals’ service...
  • Manor Farm Wins IFSA Best Sustainable Food Product Award 2020 Irish chicken producer Manor Farm has won the IFSA (Irish Foodservice Suppliers Alliance) Best Sustainable Food Product Award 2020. Manor Farm, received the award for the company’s ‘Farmers to Market’...
  • Heineken Announces CEO Succession Jean-François van Boxmeer (pictured left), Chairman and CEO of Heineken, is to step down following his successful 15 year leadership of the company. He will be succeeded by Dolf van...
  • DMK Group Aims to Optimise Ice Cream Production DMK Group, Germany’s largest dairy co-operative, intends to streamline the production network in its ice cream business unit. This involves selling its Waldfeucht-Haaren production site in North Rhine-Westphalia. Schwarz Produktion,...

Anlit Launches Advanced Magnesium Supplement for Children

April 17
13:31 2013

Anlit Advanced Nutrition, Israel, will launch Yomi Magnesium at Finished Products Europe (VitaFoods), Geneva. This new, innovative, all-natural magnesium supplement for children is designed specifically to taste great while addressing magnesium deficiency in children ages 5-14.

Magnesium deficiency is a concern for all children, but, according to the European Food Safety Authority (EFSA), deficiency of this critical mineral is more prevalent among children who suffer from ADHD. In turn, magnesium supplementation has been found to ease hyperactive behavior and increase focus and attention, enabling children to concentrate better and think more clearly.

EFSA determined that “a cause-and-effect relationship has been established between the dietary intake of magnesium and contribution to normal psychological functions.” EFSA Article 13 refers to magnesium as supporting bone health, healthy teeth and normal psychological function while reducing tiredness and fatigue.

“Anlit is committed to providing healthy-yet-tasty supplement solutions, in a child-friendly format, to support optimal growth in children,” says Shai Karlinski, Vice President of Sales and Marketing for Anlit. “Kids are more sensitive than adults to the appearance and texture of food and supplements. While adults can rationalize the necessity of taking supplements that might be unappealing in appearance, taste or texture, children are not bound by such considerations—they like flavorsome products that are smooth, soft and easy to chew.”

Anlit’s gluten-free magnesium supplement for children is sugar-free, easily chewable, and produced with a proprietary microencapsulation technology to overcome taste and texture challenges. It is available in bear or cube-shaped chocolate-like units at 20 supplements per blister-pack. The innovative matrix, made of a unique composition of hydrocolloidal fibers and plant oil, is highly stable and effectively sustains its active ingredients. Yomi Magnesium can be delivered either as a private-label product, or provided directly to drugstores and retail outlets under the Anlit Yomi brand.

According to Nutrition Business Journal, 2009, the children’s products category is estimated at 10% of the global dietary supplement market, and predicted to grow an average of 4%/year until 2017. About 83% of the kid supplements market is devoted to chewables. Best sellers in the category include: immune health, bone health, cognitive health and multivitamins.

“We intend to launch two more supplements for children at VitaFoods,” adds Karlinski. “Our next product will target urinary tract infections (UTI) in children, and our third is a zinc supplement to address symptoms and duration of the common cold and flu.”

Anlit Ltd. is a subsidiary of Ma’abarot Product Group, Israel, a public company traded on the TASE. The company continues to strengthen its competitive lead through cutting-edge advancements and the creation of high-quality products. Anlit Ltd. is an innovative manufacturer of a broad range of dietary supplements developed specifically for children. Anlit products are all-natural, gluten-free and nut-free. All products are GMP, ISO 9001:2000 and HACCP compliant, as well as kosher and halal certified.

Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events


find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here