FDBusiness.com

Annual Food Industry Social Media Report – UK Food Businesses Still at Risk

 Breaking News
  • HKScan Strengthens its Meals Offering With Investment in Estonia HKScan, the leading Nordic food company, plans to invest in its Rakvere unit in Estonia. The €8 million investment will go towards modernising the unit’s frying department, including the expansion of the building and the installation of new cooking and packaging lines enabling implementation of new technologies and packaging solutions. Construction is to commence in [...]...
  • Food and Drink is at the Heart of the UK’s Largest Packaging Show Packaging Innovations, Empack and Label&Print returns to Birmingham’s NEC on 28 February-1 March 2018, and is set to be the most innovative show to date. With over 290 exhibitors already signed up, the UK’s largest annual event for the entire packaging supply chain will feature the latest industry innovations and technologies, alongside a major free-to-attend [...]...
  • AGRO Merchants Group Acquires Grocontinental AGRO Merchants Group, a global leader in cold storage and logistics solutions, announced today the acquisition of UK-based Grocontinental Limited. This transaction reinforces AGRO’s position as the leading cold storage and logistics provider in the United Kingdom and Ireland, deepens its commodity expertise, and substantially enhances its value-added service offerings for customers. David Grocott and Linda Grocott, third generation owners of [...]...
  • Trade Fair and More – The Event and Congress Programme For Anuga FoodTec 2018 Resource efficiency will be the primary focus of Anuga FoodTec 2018, the leading international supplier fair for the food and beverage industry, which will be held in Cologne, Germany from 20 to 23 March 2018. Around 1,700 suppliers from more than 50 countries will be presenting their new products for the production and packing of [...]...
  • TINE to Invest €77 Million in New Jarlsberg Plant in Ireland TINE, Norway’s largest farmer-owned dairy co-operative, is to invest €77 million in a dairy with the capacity to produce 20,000 tonnes of Jarlsberg cheese a year. The goal is to secure and strengthen Jarlsberg sales outside of Norway as export supports are phased out in 2020. This will make export of Jarlsberg from Norway unprofitable. “Jarlsberg [...]...

Annual Food Industry Social Media Report – UK Food Businesses Still at Risk

Annual Food Industry Social Media Report – UK Food Businesses Still at Risk
March 23
14:37 2016

Businesses in the food industry are still leaving themselves exposed to risk when it comes to social media. That’s according to the 2015/16 Social Media at Work Survey conducted by specialist food lawyers Roythornes and marketing and PR agency, Pelican Communications.

Now in its fifth year, the survey – which polls a wide range of businesses in the food sector – asks about policies and practices in relation to social media use in the workplace. This year’s results show that despite around 80% of businesses having some form of online presence, a staggering 26% have no policy in place on how social media should be used, leaving them wide open to reputation management issues.

In addition, the survey reveals that the number of firms allowing staff to use their own devices to carry out work-related social media activity has increased significantly from 30% in 2012 to 53% this year. This increase, however, is not reflected in the number of companies introducing controls over what employees can do on social media channels while in the workplace. Just 38% of businesses say they have policies governing use of personal devices in place.

Maz Dannourah (pictured above), associate at Roythornes, says organisations are leaving themselves open to reputational damage. He remarks: “It’s great to see the large increase in the of businesses monitoring their online presence over the last four years; 90% of respondents now keep an eye on what is being said about them online compared to just 66% in 2012. However there is always room for improvement and I can’t stress strongly enough the importance of having quality policies and procedures. The cost of repairing reputational damage following an incident can often far outweigh that of ensuring preventative measures and appropriate protections are in place.”

Michael Bennett, Managing Director of Pelican Communications.

Michael Bennett, Managing Director of Pelican Communications.

As well as studying policies and procedures, the survey also looks at the food industry’s preferred social media channels. Around 80% of companies now have a presence on Twitter while Facebook and LinkedIn are also extremely popular. However, surprisingly few respondents said they used Instagram, despite its huge popularity with consumers.

Michael Bennett, Managing Director of Pelican Communications, says: “Food is an integral part of people’s daily social media activity and companies are using it more and more proactively to promote their brands. However, while we see wonderfully creative campaigns being created, the survey shows that many companies remain unprotected when it comes to policies and procedures. As social media becomes increasingly commercial and companies begin to use it as the central core of their promotional strategy, ensuring policies and procedures are in place is vital. It helps to not only ensure a strong and consistent brand image and voice, it also provides a vital safeguard in the case of misuse.”

For more information and to view the full report and the rest of its findings, visit http://www.roythorne.co.uk/site/business/employment-solicitors/social-media-policies-solicitors/social-media-policies-solicitors_index.html

 

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Dutch Organic Trade Fair
  • January 17, 2018Anfas Food Product
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements