FDBusiness.com

Annual Food Industry Social Media Report – UK Food Businesses Still at Risk

 Breaking News
  • British Brewers Decrease Their CO2 Emissions by 42% Total CO2 emissions from the UK’s brewing industry have fallen by 42% in the last decade (2008 to 2018) – a reduction of 202,952 tonnes – according to new research conducted by the British Beer & Pub Association (BBPA). The research also found that the energy used to brew a pint of beer in the [...]...
  • Small Irish Snack Manufacturer Secures Major Contract With Tesco Pinkfinch, a County Down-based fruit snacks supplier, has secured a major contract with Tesco Ireland, which will see an estimated 100,000 bags sold annually. From launching his business in his parent’s spare bedroom five years ago,  Pinkfinch founder Michael Heaslip (pictured) has grown his innovative product line across Ireland, the UK, Europe, and the Middle East,  with [...]...
  • UK Supermarkets are Struggling to Grow The latest grocery market share figures, published by Kantar, show year-on-year supermarket sales were flat during the 12 weeks to 11 August 2019 as the tough comparisons with 2018’s strong summer continue. The memory of last year still looms large for retailers and this summer’s comparatively poor weather, combined with low levels of like-for-like price [...]...
  • Tickets Still Available For 2019 Irish Food & Drink Business Awards Some tickets are still available for the 2019 Irish Food & Drink Business Awards presentation ceremony and gala dinner to be held at the Citywest Hotel in Dublin on the evening of Thursday, 5 September 2019. The winners of the 2019 Awards will be named at the event. The prestigious awards programme, which was first introduced [...]...
  • Nestlé UK Launches New On-trend Flavours Nestlé has introduced two new on-trend flavours to its much-loved Munchies brand in the UK and Ireland. Available in 101g sharing bags, new Munchies Chocolate Fudge Brownie and Munchies Cookie Dough are the first new Munchies products since 1996. The new flavours were created at Nestlé’s confectionery sites in York and Fawdon, Newcastle. Munchies Brand Manager [...]...

Annual Food Industry Social Media Report – UK Food Businesses Still at Risk

Annual Food Industry Social Media Report – UK Food Businesses Still at Risk
March 23
14:37 2016

Businesses in the food industry are still leaving themselves exposed to risk when it comes to social media. That’s according to the 2015/16 Social Media at Work Survey conducted by specialist food lawyers Roythornes and marketing and PR agency, Pelican Communications.

Now in its fifth year, the survey – which polls a wide range of businesses in the food sector – asks about policies and practices in relation to social media use in the workplace. This year’s results show that despite around 80% of businesses having some form of online presence, a staggering 26% have no policy in place on how social media should be used, leaving them wide open to reputation management issues.

In addition, the survey reveals that the number of firms allowing staff to use their own devices to carry out work-related social media activity has increased significantly from 30% in 2012 to 53% this year. This increase, however, is not reflected in the number of companies introducing controls over what employees can do on social media channels while in the workplace. Just 38% of businesses say they have policies governing use of personal devices in place.

Maz Dannourah (pictured above), associate at Roythornes, says organisations are leaving themselves open to reputational damage. He remarks: “It’s great to see the large increase in the of businesses monitoring their online presence over the last four years; 90% of respondents now keep an eye on what is being said about them online compared to just 66% in 2012. However there is always room for improvement and I can’t stress strongly enough the importance of having quality policies and procedures. The cost of repairing reputational damage following an incident can often far outweigh that of ensuring preventative measures and appropriate protections are in place.”

Michael Bennett, Managing Director of Pelican Communications.

Michael Bennett, Managing Director of Pelican Communications.

As well as studying policies and procedures, the survey also looks at the food industry’s preferred social media channels. Around 80% of companies now have a presence on Twitter while Facebook and LinkedIn are also extremely popular. However, surprisingly few respondents said they used Instagram, despite its huge popularity with consumers.

Michael Bennett, Managing Director of Pelican Communications, says: “Food is an integral part of people’s daily social media activity and companies are using it more and more proactively to promote their brands. However, while we see wonderfully creative campaigns being created, the survey shows that many companies remain unprotected when it comes to policies and procedures. As social media becomes increasingly commercial and companies begin to use it as the central core of their promotional strategy, ensuring policies and procedures are in place is vital. It helps to not only ensure a strong and consistent brand image and voice, it also provides a vital safeguard in the case of misuse.”

For more information and to view the full report and the rest of its findings, visit http://www.roythorne.co.uk/site/business/employment-solicitors/social-media-policies-solicitors/social-media-policies-solicitors_index.html

 

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements