FDBusiness.com

Arla Foods and McDonald’s Celebrate 30 Year Partnership

 Breaking News
  • Britvic Delivers Strong First Half Britvic, the UK-based soft drinks group, increased revenue by 4.9% to £769.2 million – by 1.9% on an organic basis – for the 28 weeks ended 14 April 2019, compared to the corresponding period in the previous year. Adjusted EBIT increased 4.0%, on a reported basis, to £83.7 million, whilst organic adjusted EBIT increased 5.0%. [...]...
  • Carlsberg and Liverpool FC Extend Partnership to 31 Seasons Carlsberg and Liverpool Football Club have agreed a five-year extension to their partnership – securing Carlsberg’s role as Official Beer until the end of the 2023-24 season. The new deal builds on the longest standing partnership in the Premier League, which began in 1992 and has seen Carlsberg sponsor the team ever since. As a [...]...
  • Packaging Innovations and Luxury Packaging London 2019 Set to Return For 10th Year With Biggest Show Yet As Packaging Innovations and Luxury Packaging London 2019 prepares to return to the Olympia on 11 & 12 September, James Drake-Brockman, Divisional Director of Easyfairs’ Packaging Portfolio, discusses plans for the show. Why should the event be in all packaging professionals’ calendars? Packaging Innovations and Luxury Packaging London 2019 provides packaging professionals with the perfect platform to network with peers [...]...
  • Diageo Launches New Super-premium Gin Diageo is introducing a new super-premium Italian gin, Villa Ascenti. The launch comes at a time when the super-premium and ultra-premium gin categories are the fastest growing segment within gin in Europe. Villa Ascenti will initially be available in 14 European countries. A new €420,000 (£360,000) distillery has been built on the site of the brand [...]...
  • European Commission Proposes to Increase Price Transparency in the Food Chain Having banned unfair trading practices and improved producer co-operation, the European Commission has presented the third element to improve fairness in the food supply chain by introducing greater transparency in the way prices are reported throughout the chain. The European Commission has tabled a proposal that will make available crucial information on how prices are determined [...]...

Arla Foods and McDonald’s Celebrate 30 Year Partnership

Arla Foods and McDonald’s Celebrate 30 Year Partnership
August 11
08:52 2017

Working together with McDonald’s, Arla Foods is launching a new co-branded Happy Meal and Arla Organic Milk bottle which will roll-out across McDonald’s UK restaurants. The new design of the 250ml bottles, which will feature the Arla logo alongside the iconic Golden Arches, will be available in Happy Meals and will be sold in over 1,270 UK McDonald’s restaurants, reaching over 5.5 million customers per year. This marks the latest Arla initiative aimed at making its branded organic milk more accessible to customers.

Arla and McDonald’s have been working together for 30 years, with Arla supplying McDonald’s with organic milk since 2007 for use in its teas, coffees, porridge and Happy Meal milk bottles. This growing partnership means that Arla is expected to supply over 30 million litres of organic milk to the restaurant chain this year.

Arla and McDonald’s also have a long history of partnership on a series of agricultural initiatives, aimed at improving animal welfare, sustainability and farmer resilience. In 2017, McDonald’s was delighted to receive the Compassion in World Farming Good Dairy Commendation for the commitments, made with Arla, on welfare standards around their organic milk supply.

Off the back of their award, Arla is actively working to boost links between McDonald’s and Arla farmer owners by identifying a specific group of farmers to work with to ensure that it is continuing to meet the robust welfare criteria for dairy cows.

Jonathan Dixon, Vice President of Food Service at Arla Foods UK, says: “Arla has been working on a range of initiatives in recent months aimed at making organic milk more accessible to our consumers. We have recently repositioned our branded organic milk as Arla Organic Milk to highlight its free range credentials, and the rollout of the new bottle design for Arla Organic Milk 250ml into McDonald’s restaurants across the country is a great way for us to expand the reach of our products.

He adds: “The Compassion in World Farming awards win shows our ongoing commitment to our 30-year partnership with McDonalds and we look forward to working together on a series of new initiatives in the coming months and years. Watch this space!”

Pete Garbutt, McDonald’s UK Agriculture Manager, remarks: “Arla has been supplying McDonald’s with organic milk since 2007, and we’re proud that over 30 million litres will be distributed to our restaurants around the country this year. Our award-winning partnership with Arla has seen some excellent work take place on animal welfare and sustainability, and it was great to see our work recognised by Compassion in World Farming. I look forward to continuing to work to further improve the sustainability of our dairy supply.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements