FDBusiness.com

Baltika Praha and Baltika München

 Breaking News
  • HKScan Strengthens its Meals Offering With Investment in Estonia HKScan, the leading Nordic food company, plans to invest in its Rakvere unit in Estonia. The €8 million investment will go towards modernising the unit’s frying department, including the expansion of the building and the installation of new cooking and packaging lines enabling implementation of new technologies and packaging solutions. Construction is to commence in [...]...
  • Food and Drink is at the Heart of the UK’s Largest Packaging Show Packaging Innovations, Empack and Label&Print returns to Birmingham’s NEC on 28 February-1 March 2018, and is set to be the most innovative show to date. With over 290 exhibitors already signed up, the UK’s largest annual event for the entire packaging supply chain will feature the latest industry innovations and technologies, alongside a major free-to-attend [...]...
  • AGRO Merchants Group Acquires Grocontinental AGRO Merchants Group, a global leader in cold storage and logistics solutions, announced today the acquisition of UK-based Grocontinental Limited. This transaction reinforces AGRO’s position as the leading cold storage and logistics provider in the United Kingdom and Ireland, deepens its commodity expertise, and substantially enhances its value-added service offerings for customers. David Grocott and Linda Grocott, third generation owners of [...]...
  • Trade Fair and More – The Event and Congress Programme For Anuga FoodTec 2018 Resource efficiency will be the primary focus of Anuga FoodTec 2018, the leading international supplier fair for the food and beverage industry, which will be held in Cologne, Germany from 20 to 23 March 2018. Around 1,700 suppliers from more than 50 countries will be presenting their new products for the production and packing of [...]...
  • TINE to Invest €77 Million in New Jarlsberg Plant in Ireland TINE, Norway’s largest farmer-owned dairy co-operative, is to invest €77 million in a dairy with the capacity to produce 20,000 tonnes of Jarlsberg cheese a year. The goal is to secure and strengthen Jarlsberg sales outside of Norway as export supports are phased out in 2020. This will make export of Jarlsberg from Norway unprofitable. “Jarlsberg [...]...

Baltika Praha and Baltika München

July 01
11:44 2013

Designed by CARTILS, The Netherlands / United Kingdom.

As Europe’s best selling beer, Baltika decided to add 2 new line extensions for the Russian market. Baltika Praha and Baltika München both offer the unique combination of world renowned recipes brewed by the leading Russian brewery. After winning a competitive pitch CARTILS continued to work of the project which focused on combing the famous heritage of both regions with that of the Baltika brand, together creating a unique offering.

Baltika studied hundreds of recipes of Czech pilsners and German wheat beers and selected the best of those. These recipes form the basis of 2 new products, a range that combines nostalgic characteristics with a modern touch. Similarly CARTILS brought these nostalgic elements with a modern touch into the design of the new product development: The flowing shoulders bring across a feeling of a well-known traditional beer bottle shape, often used in “historic” bottles, whereas combined with a contemporary foot and a brand specific embossing area in which the label sits, the bottle is modernised to reflect both characters of the brand as well as reflecting its premium character. The label design has a consistent architecture throughout the range, in which a white coloured top of the front label with the new Baltika brand Identity emphasizes the mother-brand by which the beer expertise of Baltika is emphasized. The rest of the label is in Czech/Munich style: specific base colour, patterns and illustration as well as a unique variant name writing communicating the atmosphere of the origin of the product recipe. A text on the bottom of the neck label explains the concepts.

The end result is two unique products with distinctive designs for the Russian market, through the combinations of historical recipes and beer heritage with that of the brand Baltika and its quality and innovation.

 

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Dutch Organic Trade Fair
  • January 17, 2018Anfas Food Product
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements