FDBusiness.com

Bel Group Expands in Morocco

 Breaking News
  • HKScan Strengthens its Meals Offering With Investment in Estonia HKScan, the leading Nordic food company, plans to invest in its Rakvere unit in Estonia. The €8 million investment will go towards modernising the unit’s frying department, including the expansion of the building and the installation of new cooking and packaging lines enabling implementation of new technologies and packaging solutions. Construction is to commence in [...]...
  • Food and Drink is at the Heart of the UK’s Largest Packaging Show Packaging Innovations, Empack and Label&Print returns to Birmingham’s NEC on 28 February-1 March 2018, and is set to be the most innovative show to date. With over 290 exhibitors already signed up, the UK’s largest annual event for the entire packaging supply chain will feature the latest industry innovations and technologies, alongside a major free-to-attend [...]...
  • AGRO Merchants Group Acquires Grocontinental AGRO Merchants Group, a global leader in cold storage and logistics solutions, announced today the acquisition of UK-based Grocontinental Limited. This transaction reinforces AGRO’s position as the leading cold storage and logistics provider in the United Kingdom and Ireland, deepens its commodity expertise, and substantially enhances its value-added service offerings for customers. David Grocott and Linda Grocott, third generation owners of [...]...
  • Trade Fair and More – The Event and Congress Programme For Anuga FoodTec 2018 Resource efficiency will be the primary focus of Anuga FoodTec 2018, the leading international supplier fair for the food and beverage industry, which will be held in Cologne, Germany from 20 to 23 March 2018. Around 1,700 suppliers from more than 50 countries will be presenting their new products for the production and packing of [...]...
  • TINE to Invest €77 Million in New Jarlsberg Plant in Ireland TINE, Norway’s largest farmer-owned dairy co-operative, is to invest €77 million in a dairy with the capacity to produce 20,000 tonnes of Jarlsberg cheese a year. The goal is to secure and strengthen Jarlsberg sales outside of Norway as export supports are phased out in 2020. This will make export of Jarlsberg from Norway unprofitable. “Jarlsberg [...]...

Bel Group Expands in Morocco

Bel Group Expands in Morocco
June 02
11:41 2015

Bel Group, the French branded cheeses specialist, is acquiring a 69.82% majority shareholding in Safilait, the third largest dairy processor in Morocco.The remaining 30.18% interest will stay under the ownership of Safilait’s founding company Yasfi. The deal will allow Bel and Safilait to broaden their offering in the Moroccan market, where the two companies already have strong brands and market positions.

Safilait specialises in the processing, packaging and sale of fresh milk, UHT milk and fresh dairy products through its Jibal® brand, has reported robust business growth over the past several years.

Bel leads the Moroccan cheese market with its The Laughing Cow®, les Enfants® and Kiri® brands. Present in the country since the 1970’s, Bel employs 1,500 people in Morocco and operates a plant in Tangiers that produces The Laughing Cow®, les Enfants® and Kiri® cheese.

The agreement is subject to several conditions, including the approval of anti-trust authorities. The parties hope to obtain these approvals in the third quarter of 2015.

Antoine Fievet, chairman and chief executive of Bel Group, says:”Bel is proud of its success in Morocco, built with the help of long-time local partners. The Group applauds this new partnership with recognized Moroccan producers, one that fully meets its strategic growth objectives.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
  • January 17, 2018Dutch Organic Trade Fair
  • January 17, 2018Anfas Food Product
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements