FDBusiness.com

Bon Bon Buddies Partners With Disney to Create Fun and Fruity Healthier Confectionery

 Breaking News
  • Ferrero to Acquire US Confectionery Company Ferrero Group is acquiring Ferrara Candy Company, the third largest non-chocolate confectionery company in the US, from L Catterton, the biggest and most globally consumer-focused private equity firm in the world. The terms of the transaction were not disclosed. Ferrara is best known as the maker of iconic brands such as Trolli, a leader in [...]...
  • Shift to Sustainable Food System in Europe is Possible – But Faces Challenges Making Europe’s production, consumption and trade in food environmentally sustainable is possible, but it will require a major shift in public attitudes, policies and knowledge and seizing current opportunities for change, according to a newly published European Environment Agency (EEA) report. The EEA report ‘Food in a green light,’ analyses the challenges Europe faces in shifting [...]...
  • Pet Food Producer Achieves 30% OEE Improvement and Brand Security With OAL Connected Wagg Foods, a leading producer of high-quality pet food, has increased its OEE efficiency by 30%, secured its packaging lines from errors and ensured full compliance with retailers’ code of practice with OAL Connected, a modular suite of packaging line software. Known for its laser-focus on quality, nutrition and product development, Wagg Foods prides itself on [...]...
  • Thirsty Business – How Water Reuse Can Benefit the Food and Beverage Industry By Martin Kunz, EMEA Segment Leader, Industry for Xylem’s Applied Water Systems business Only 2.5 percent of the world’s water is fresh water, and of that, only one percent is accessible as much is trapped in glaciers and snowfields. By one estimate, global fresh water demand will exceed supply by 40 percent in 2030 if current [...]...
  • Hilton Food Group to Move into UK Fish Processing Hilton Food Group, the UK-based specialist international meat packing business, has agreed to acquire Icelandic Group UK (Seachill), a leading chilled UK fish processor, for cash consideration of £80.8 million. The acquisition will provide Hilton with entry into the processing and supply of fish in the UK. Robert Watson OBE, chief executive of Hilton Food Group. Founded [...]...

Bon Bon Buddies Partners With Disney to Create Fun and Fruity Healthier Confectionery

Bon Bon Buddies Partners With Disney to Create Fun and Fruity Healthier Confectionery
February 01
12:25 2017

Europe’s premier provider of character and branded confectionery, Bon Bon Buddies, has been chosen by global entertainment giant, Disney, as the only British confectioner and one of only two European confectioners to create, produce and distribute a new and healthier alternative confectionery as part of Disney’s Healthy Living strategy.

Fruitickles, created by Bon Bon Buddies, will arrive on retailers’ and independents’ shelves across the EMEA region (Europe, the Middle East and Africa) from May 2017. The character-branded Fruitickles range comprises five products made with 100% fruit in mixed strawberry, orange and blackcurrant flavours. The range will come in singular consumption packs, multipack consumption packs, surprise bags (large and small sizes), surprise capsules and surprise cones, and includes:

  • Fruitickles singular consumption pack (18g, RRP £0.65 / €1.05)
  • Fruitickles multipack consumption pack (90g [5x18g], RRP £2.85 / €4.28)
  • Fruitickles surprise bag (small – 6g, RRP £1.09 / €1.65, large -10g, RRP £1.99 / €3.49)
  • Fruitickles surprise capsule (6g, RRP £0.89 / €1.19)
  • Fruitickles surprise cone (10g, RRP £2.50 / €3.85)

The range will feature characters from some of the most well-known and loved Disney brands including Disney Princess, Frozen, Cars 3, Spiderman and Star Wars.

In addition to counting as one of the recommended five-a-day portions of fruit and vegetables, Fruitickles is a portion-controlled and gluten-free product with no added sugar, no artificial flavours or colourings and is suitable for vegetarians.

The exclusive three-year partnership arises from Disney’s Healthy Living strategy, which aims to encourage young children and adults to live well, live healthy and have fun.

“We have a longstanding relationship with Disney and have worked with them for the past 14 years,” says Justin Thomas, managing director of Bon Bon Buddies. “We’re about to embark on a fantastic journey with an exciting product range that is really going to excite the confectionery market, and we are thrilled to be working alongside Disney again with Fruitickles. Our team has worked extremely hard to develop Fruitickles from its concept and brand right through to the recipe and design. Each product has been designed to ensure it embodies creativity and fun – elements that not only form part of Disney’s Healthy Living ethos but are also written into our corporate DNA.”

Pictured (L-R): Bon Bon Buddies managing director, Justin Thomas; group sales, licensing and marketing director, Graham Dyer; and finance director, Joanne Manfield.

He adds:“Fruitickles is made with 100% fruit and is a healthier alternative to standard confectionery on the market, especially as many other products that promote themselves as fruit-based products only, in fact, contain about 0-6% fruit. Creating Fruitickles has been a journey that we’ve put our heart and soul into, from scouring the globe for the best natural ingredients to designing a product that will excite not only Disney fans, but also consumers across the EMEA region looking for a healthier confectionery alternative.”

Martin Driver, director of Food at Disney, says: “Disney champions the happiness and well-being of kids, parents and families, and we believe we can play a positive role in helping people make healthier choices. We’re delighted that Bon Bon Buddies has come on board to help us take forward our new Healthy Living strategy, with Fruitickles playing an integral role within this. The team at Bon Bon Buddies has developed a product range that we are so proud to be a part of and we are confident that this partnership will only go from strength to strength.”

The Disney partnership is the latest in a string of successes for Bon Bon Buddies. In its 2015-16 financial year, the confectioner saw record growth in turnover of 13%, a 33% increase in sales of its own-brand products and secured a raft of new licensing contracts with world-renowned brands such as Universal, Warner Brothers and Mattel.

Established in 1993, Bon Bon Buddies has grown to become Europe’s premier provider of licensed and own-brand character confectionery to over 40 countries worldwide, with eight dedicated European sales and logistics facilities with further distribution in Central Eastern Europe, China, South East Asia, the Middle East and the US.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 21, 2017Food & Nutrition Conference & Expo 2017
  • October 22, 2017Serbotel
  • October 22, 2017Natexpo
  • November 5, 2017FLEIFOOD 2017
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements