FDBusiness.com

Bord Bia Launches State-of-the-art Consumer Research Centre

 Breaking News
  • Ready Meals – Not Ready For the Future New research (1) published by Eating Better, a powerful alliance of more than 50 organisations, shows that supermarkets need to shake up their ready meal ranges. They are not catering for the growing number of flexitarian customers who are cutting back on their meat eating for their health and the health of the planet (2). [...]...
  • Top 100 Largest Spirits Brands Revealed The world’s most popular alcoholic drink in 2017 was the South Korean soju brand Jinro, owned by Hite-Jinro, according to the IWSR Real 100, the definitive ranking of the world’s largest spirits brands by volume. Selling almost 76m nine-litre cases, Jinro retains its number one position from last year, and once again by a staggering [...]...
  • Ireland’s Most Sustainable Paper-free Cup Launched Ireland’s only completely paper-free compostable cup has been launched by Zeus, the Irish global packaging solutions company. Unlike other compostable cups, the Treefree Cup contains absolutely no paper product, making it the most sustainable single-use cup available in the Irish market. Additionally, to tackle the composting waste problem in Ireland, the cups and lids will be [...]...
  • GEA Supplies Largest Buttermaking Machine in India GEA recently sold its first buttermaking machine type BUE to an Indian dairy producer. Creamy Foods Limited, located in the state Uttar-Pradesh, placed an order for a GEA BUE 6000, which has a capacity of up to 6000kg/h butter, making it the largest buttermaking machine in India. The new machine will be brought into operation in [...]...
  • Clearance For Arla Foods UK and Yeo Valley Deal The British Competition and Markets Authority (CMA) has cleared Arla Foods UK’s proposed acquisition of Yeo Valley Dairies, a subsidiary of the Yeo Valley Group. The transaction will give the farmer-owned dairy co-operative the rights to use the Yeo Valley brand in milk, butter, spreads and cheese under an intellectual property licence with Yeo Valley. The [...]...

Bord Bia Launches State-of-the-art Consumer Research Centre

Bord Bia Launches State-of-the-art Consumer Research Centre
September 29
12:02 2016

Ireland’s food, drink and horticulture industry will for the first time enjoy unrestricted access to the latest global trends, research, consumer insights and industry innovations thanks to a new integrated, state-of-the-art consumer research and market insight centre launched by Bord Bia at its headquarters in Dublin.

As the industry prepares to virtually double its exports, to reach the target of €19 billion set by FoodWise2025, The Thinking House will play a potentially transformative role in helping it to develop and differentiate its offerings in the global marketplace, according to Bord Bia Chief Executive, Aidan Cotter.

In addition to meeting the challenge presented by Brexit, achievement of the industry’s ten year target is expected to require a step change in export growth to Europe and a trebling in its exports to international markets, including a quadrupling of its presence in Asia’s growth markets, according to Bord Bia, which recently opened its thirteenth international office in Singapore.

BordBiaLogoThe Thinking House, the logical progression for Bord Bia’s growing investment in market and consumer research, will be managed by Helen King, Director of Consumer Insight and a team of 12 professionals, with backgrounds ranging from psychology to librarianship.

The creative space includes a Trends Zone to highlight the latest food and drink innovations from around the world and a Packaging and Branding gallery to promote best in class design and to showcase Bord Bia’s recent work with Irish food and drink brands.

The ‘Living Room’ and its adjacent viewing room, will allow Bord Bia, and the industry, to conduct qualitative focus and discussion groups, equipped with audio, video recording and live streaming capacity, while the Library presents invaluable access to a wide range of databases and reports that would heretofore have been financially prohibitive to source for many small to medium-sized companies working in the industry.

Finally, an innovative working space, with room for up to 70 people, will be available for the industry to use for workshops, meetings and presentations.

bordbiaconsumerinsightAlthough Bord Bia’s award winning research and insight work is now well established having initially focused on global food trends, the Consumer Insight team currently work with over 100 Irish brands per year across all sectors, ranging from small start-ups to large multinationals. Recent research work has extended into the far reaches of China, South East Asia and Africa where Bord Bia staff, using cultural ethnography, have visited and stayed with people in their homes, shopped with them, eaten with them and even looked in their fridges, to better understand food habits in very different cultural environments.

Meanwhile Bord Bia’s Consumer Lifestyle Trends programme, which identifies and tracks the biggest trends shaping people’s lives over the next 3 – 5 years, is based on global quantitative and qualitative research in 21 countries across four continents. As part of this programme, Bord Bia works with a team of ‘Streetscapers’ based in 60 cities all over the world from Mumbai and Mexico to Tokyo and Toronto to help the industry monitor the latest food and drink trends and innovations.

Aidan Cotter, Chief Executive of Bord Bia.

Aidan Cotter, Chief Executive of Bord Bia.

Aidan Cotter, Chief Executive of Bord Bia, comments: “The recent performance of our food and drink exports, growing by more than 50% over the past six years, and now at just short of €11 billion, has been exceptional in the context of its time, positioning the industry at the heart of our economic recovery. As the industry strives to reach the ambitious export target of €19 billion, the goal set by FoodWise2025, it now requires transformational initiatives to support another step change in export growth.  I believe the establishment of The Thinking House sends a signal of how our industry will seek to compete and will, over time, prove transformational.”

He adds: “Success in a highly competitive, global marketplace, where we seek to compete not on price, but through value, can only come from having a deep understanding of the needs of consumers and the insights that will enable us to create, demonstrate, and effectively communicate relevant points of difference.”

Helen King believes The Thinking House will help “elevate Ireland as a 21st century contemporary food-producing nation that commercializes sustainable and scalable food production in line with genuine consumer needs.” She continues: “Insight gives us a deep understanding of our markets and end users, so that our industry can make better informed decisions based on what consumers and customers want and need. Ultimately this leads to more commercial success.”

What’s Next?

Bord Bia’s upcoming market research work includes a focus on health and wellness through The Psychology of Sugar study, a semiotic and qualitative look at the story of sugar today and how consumers and shoppers navigate product choice; Ageing Well, how older people engage with products while trying to lead a healthy, long life, and ethnographic work in China to research opportunities for Irish beef and pork.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements