FDBusiness.com

BrandOpus Helps McCain With Adult Range Launch

 Breaking News

BrandOpus Helps McCain With Adult Range Launch

BrandOpus Helps McCain With Adult Range Launch
April 14
09:57 2015

BrandOpus has worked with McCain, the UK’s best selling frozen potato brand, to create a new range designed to appeal to an adult audience.

1+2 person households account for 60% of the UK population and often take their inspiration from the experiences they have when eating out of home. Building on this insight, the brand has worked with BrandOpus to develop two new products – McCain Spicy Peri-Peri Fries and McCain Steakhouse Ridge Cut Fries, playing on the big, bold flavours available at casual dining restaurants.

In response to a brief to appeal specifically to adults, BrandOpus cued the restaurant atmosphere with photography evocative of the casual dining experience, whilst a slightly different treatment of the McCain branding differentiates the range from the core McCain proposition.

Charlotte Broughton, Marketing Controller at McCain, says: “We’re excited to reveal a different look and feel for the adult range. Our continued partnership with BrandOpus has enabled us to arrive at a visual proposition that cues the out of home eating experience whilst retaining our core McCain branding.”

New McCain Spicy Peri-Peri Fries and New McCain Steakhouse Ridge Cut Fries are available in store now.


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5
Share

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

[eventlist]

Jobs: Food Packaging

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements