FDBusiness.com

BrewDog Engages Army of Shareholders in Innovative Sales Offensive

 Breaking News
  • Ardgowan Unveils Plans For Inverclyde Distillery Ardgowan Distillery has revealed ambitious designs for its new £12 million distillery which is being built on the Ardgowan Estate near Inverkip, 30 miles west of Glasgow. The plans showcase the flagship building which has just secured revised planning consent from Inverclyde Council. The striking new design, by Michael Laird Architects, brings a number of improvements [...]...
  • HKScan Launches Exports of Finnish Poultry Products to Sweden HKScan, the Nordic food and meat group, has started exporting Finnish poultry products to Sweden. They will initially be sold through the largest retailer ICA’s outlets under the Karinäs®(Kariniemen®) brand. The launch gives Swedish consumers access to a new innovation: high welfare farm-born poultry that is hatched on the farm where it is raised. This new concept is [...]...
  • Almonds Retain Top Spot For Nut Introductions in Europe According to Innova Market Research’s latest Global New Product Introductions Report, almonds retain the number one spot for nut introductions in Europe. With a 47% share of global almond product introductions, the region leads globally for the eleventh year running. Europe as a whole saw a total of 5,017 new introductions with almonds – a [...]...
  • Arla Foods UK Launches New Standards Model to Bring Sustainable Change to Dairy Farming With ongoing volatility in the global milk markets, increasing consumer misunderstanding of the sector, polarised levels of support for UK dairy farmers and a new post-Brexit Agriculture Bill the challenges for dairy farmers are mounting. Farmer-owned co-operative Arla Foods has launched ‘Arla UK 360’ – a new standard in UK dairy farming. The Arla UK 360 [...]...
  • €172 Million to Promote EU Agri-food Products In and Outside the EU The European Commission will provide funding of €172.5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world. 79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next three years. Agriculture and [...]...

BrewDog Engages Army of Shareholders in Innovative Sales Offensive

BrewDog Engages Army of Shareholders in Innovative Sales Offensive
October 01
11:38 2010

BrewDog, Scotland’s largest independent brewery, has developed an innovative approach to increasing the availability and sales of its craft beers. Following its unique ‘Equity for Punks’ programme last year, which raised £750,000 of capital and made BrewDog the first company in Europe to have an online only public share offering, the innovative company is now engaging its army of shareholders to head a sales offensive.

Some 1300 shareholders are being encouraged to introduce BrewDog’s craft beer to bars across the country. Dubbed ‘BrewDog to the People’, the campaign will see shareholders dropping ‘Punk Kits’ into pubs and bars where they would like to see BrewDog beers sold.

The Punk Kits include a booklet with information on BrewDog, a separate product information sheet on all of the company’s beers, including the classic Punk IPA and more specialist beers such as Hardcore IPA, as well as a ‘how to buy’ sheet with information on BrewDog’s distributors by region. In-venue promotional material is also included.

“BrewDog to the People gives the people who want to see a craft beer revolution, a chance to spark one. Equity for Punks was always going to be about more than just being a shareholder; it is an opportunity to help us change things,” explains BrewDog co-founder, James Watt. “Helping sales not only boosts our shareholders’ equity, they help to sound the death knell for drab, tasteless beers that dominate the UK on trade.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
  • October 31, 2018Int'l exhibition for food products and equipment (Indagra Food)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements