FDBusiness.com

Britvic Launches Ballygowan Natural Mineral Water in Great Britain

 Breaking News
  • Year of Considerable Progress For Dairy Crest Dairy Crest, the UK dairy group, increased revenue by 10% to £456.8 million and adjusted profit before tax increased by 2.8% to £62.3 million for the year ended 31 March 2018, compared with the previous year. Dairy Crest’s Cheese & Functional Ingredients business increased revenue by 8.8% to £277.2 million while revenue at the Butters, [...]...
  • Edrington Unveils the New Home of The Macallan Edrington, the international premium spirits company, has revealed the new distillery and visitor experience for The Macallan brand. The new distillery and visitor experience is located on the stunning Easter Elchies estate in Scotland, which has been home to the leading luxury single malt since 1824. From humble beginnings, the brand has risen to become [...]...
  • Nestlé Strengthens its Research Capabilities in Switzerland Nestlé has announced changes that further strengthen its research and development operations, the largest of any food company worldwide. Nestlé will bring together its two scientific discovery units, the Nestlé Research Center and the Nestlé Institute of Health Sciences, to build one impactful organization, Nestlé Research. The combination of two world-renowned research facilities with highly [...]...
  • Algaia Receives €4 Million Boost Algaia, will accelerate development and install a new specialty seaweed extract production unit at its Lannilis (Brittany-France) manufacturing facility dedicated to specialty algae extracts. The company’s main shareholder, Maabarot Products, has injected an additional €4 million in equity to support further expansion of the production facility and innovation center located in Saint-Lo (Normandy-France). Algaia works with local [...]...
  • Smarter Factories – Safer Working In food produce environments and packhouses, the benefits of automation when it comes to workforce health and safety are uncontended. From eliminating arduous and repetitive tasks to working uninterrupted within inhospitable chilled settings, robots are most certainly the future. Case loading specialist Brillopak and industrial automation pioneer Omron explore how smart robots, hardware and software can [...]...

Britvic Launches Ballygowan Natural Mineral Water in Great Britain

Britvic Launches Ballygowan Natural Mineral Water in Great Britain
March 20
16:20 2014

Britvic Ireland has announced the GB launch of Ballygowan natural mineral water with export of the award-winning bottled water brand. This is a significant milestone for a home grown Irish brand like Ballygowan, which this year celebrates its 30th anniversary as Ireland’s first bottled water brand.

The GB launch will see the product stocked in the leisure and workplace channels and in selected convenience and grocery retail outlets. Bottled water represents 16.5% of the GB soft drinks market, equating to a volume of 1.5 billion litres, and is worth €1 billion at retail sales value.

Kevin Donnelly, country director of Britvic Ireland, says: “The Ballygowan brand has researched extremely well with GB consumers who love the packaging and the brand’s unique heritage. They are particularly impressed with the fact that Ballygowan starts its life as Atlantic rain brought to Ireland by the Gulf Stream which is then filtered through mineral rich limestone in an underground well that dates back to 1184. The combination of contemporary packaging, Irish purity and heritage and its distinctive crisp taste, gives Ballygowan a compelling positioning for the GB market.”

Bottled at source at a state-of-the-art facility in Newcastle West, Co. Limerick, Ballygowan is Ireland’s leading water brand with a 21% market share. 

The GB launch range will consist of still and sparkling variants in 50cl, 75cl and a new 1L bottle and an advertising campaign in is planned for the Summer to highlight the health credentials of the iconic Ballygowan brand.

Over the coming months, Ballygowan natural mineral water will become Britvic’s sole water brand in GB and Ireland replacing Britvic’s existing GB brands Drench and Pennine Spring Bottled Water.

CAPTION:

Pictured at Newcastle West, Co. Limerick to see off one of the first export batches of Ballygowan are Kevin Donnelly (left), country director of Britvic Ireland, and Minister for Agriculture, Food and the Marine, Simon Coveney T.D.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 1, 2018Gluten Free Expo Slovakia
  • June 3, 2018Vinoble
  • June 4, 20188th WSO World Congress on Stevia Tasteful 2018
  • June 17, 2018The Excellence of Italian Food and Wine (Bellavita Expo)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements