FDBusiness.com

Burton’s Biscuits launches “snap-and-go” pack for Cadbury Fingers

 Breaking News
  • Carlsberg Group Increases Ownership of Super Bock Group in Portugal The Carlsberg Group has acquired 28.5% of the shares in Viacerm which is the controlling shareholder of Super Bock Group, holding 56% of the shares. The other 44% of the shares in Super Bock Group are owned by Carlsberg. Super Bock Group is the market leader in Portugal, holding a market share of 47% with a [...]...
  • UK Restaurant Numbers Fall 2% in a Year The number of restaurants in Britain slipped by 2.0% over the year to September 2018, the new edition of the Market Growth Monitor from CGA and AlixPartners reveals – equivalent to more than 10 closures a week. The exclusive research shows that Britain had a total of 26,892 restaurants at September. The net fall of 539 [...]...
  • ABP’s Olleco on Shortlist For Davos Sustainability Award ABP Food Group’s renewable division, Olleco, has been shortlisted for a prestigious ‘Circular’ sustainability award for its development of a circular economy model with McDonald’s and Arla Foods in the UK. The awards are an initiative of the World Economic Forum and the Forum of Young Global Leaders and winners will be announced at the [...]...
  • Arla Foods Acquires Middle East and Africa Kraft Branded Cheese Business From Mondeléz International European dairy co-operative Arla Foods has reached an agreement with US-based international confectionery, food, and beverage company Mondeléz International to acquire its processed cheese business in the Middle East region, which is currently licensed under the Kraft brand. The acquisition also gives Arla full ownership of a state-of-the-art cheese production site in Bahrain, which provides [...]...
  • UK Grocery Market Growth Cools as Christmas Nears Despite retailers and shoppers getting into the festive spirit, the latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 2 December 2018, show the sector is now growing at 2.0% – its slowest rate since March 2017. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, comments: “Consumers are benefiting [...]...

Burton’s Biscuits launches “snap-and-go” pack for Cadbury Fingers

June 27
12:36 2016

Burton's-1-SMBurton’s Biscuits has unveiled a new snack pack concept for its Cadbury Chocolate Fingers range after collaborating with speciality packaging manufacturer, Parkside.

The “Snap & Go” packs comprise 4x31g PP trays with complementary lidding films that have been created to tap into the on-the-go snacking market, whilst offering portion control features for consumers and strong on-shelf aesthetics for retailers.

Parkside developed the unique printed lidding film, comprising a laminate structure and perforation pattern, which could only be created thanks to the company’s multi-directional laser capability. In addition, its PET heat-seal lidding film can be sealed to all tray materials including PP.

Parkside also played an instrumental role in advising about the tray design, which has been developed to look like a Cadbury Finger and offers optimum performance in combination with the film.

Pete Ford, new business development manager at Parkside, said: “This was a challenging pack solution to develop, mainly because of the complex nature of the lidding film which needed to easily ‘snap’ along the perforation, without compromising the seal of other trays. This functionality was needed for the pack to address the on-the-go snacking requirement set by Burton’s Biscuits.

“We are really pleased with the final look of the pack. It offers great shelf-standout and is unlike anything else on the on the biscuit aisle. It is unmistakably created for Cadbury Fingers, enforcing strong branding.”

Burton’s Biscuits chose to work with Parkside following a recommendation from tray sealing machine manufacturer, Packaging Automation. Parkside was able to develop samples and concept designs for Burton’s at its new APEX creative innovation suite located at the manufacturer’s headquarters in Normanton, West Yorkshire.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements