FDBusiness.com

Burton’s Biscuits launches “snap-and-go” pack for Cadbury Fingers

 Breaking News
  • Lidl Becomes the UK’s Seventh Largest Supermarket The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks ending 13 August 2017, show Lidl has increased its market share to a new record high of 5.2% – up 0.7 percentage points year on year – to become the UK’s seventh largest grocer. Fraser McKevitt, head of retailer and consumer insight at [...]...
  • 2 Sisters Plans Investment in Welsh Plant Britain’s biggest food manufacturer, 2 Sisters Food Group, has announced plans to expand supply from its Welsh processing facility in Merthyr Tydfil. The £1.4 million investment in the beef and sheep plant will be spent on modernising the beef boning hall and improving efficiency, quality and process control. Ranjit Singh, chief executive of 2 Sisters Food [...]...
  • Towards a Fairer Food Supply Chain – European Commission Asks For Input The European Commission is launching an EU-wide public consultation on how to make the EU food supply chain fairer. Farmers, citizens and other interested parties are invited to share their views on the functioning of the food supply chain through an online consultation that runs until 17 November. There are indications that the added value [...]...
  • Bord Bia Leads First Irish Presence at Japan International Seafood & Technology Expo Bord Bia (Irish Food Board) and Irish seafood exporters will exhibit for the first time at Japan International Seafood and Technology Expo in Tokyo  determined that its extensive market insight and promotion activity in South East Asia will lead to new business opportunities. The Bord Bia seafood strategy of expanding into emerging markets and maintaining its strong position in [...]...
  • New Video Guide to WCB Universal Twin Screw Pumps SPX FLOW is committed to providing excellent support and ensuring customers get the most from their equipment. As part of this regime, a series of maintenance videos have been created which provide clear, step-by-step guides to the correct maintenance procedures for SPX FLOW pumps, valves and other products. Properly maintaining equipment is an essential part [...]...
  • World’s Most Modern Snack Plant Begins Operations in Finland The world’s most modern dairy snack plant has commenced operation at Valio Riihimäki in Southern Finland. The snack plant is the largest single investment in Valio’s history. Construction of the new snack plant began in 2014 and took about three years. The area of the plant building is approximately 20,000 square metres. The plant is [...]...

Burton’s Biscuits launches “snap-and-go” pack for Cadbury Fingers

June 27
12:36 2016

Burton's-1-SMBurton’s Biscuits has unveiled a new snack pack concept for its Cadbury Chocolate Fingers range after collaborating with speciality packaging manufacturer, Parkside.

The “Snap & Go” packs comprise 4x31g PP trays with complementary lidding films that have been created to tap into the on-the-go snacking market, whilst offering portion control features for consumers and strong on-shelf aesthetics for retailers.

Parkside developed the unique printed lidding film, comprising a laminate structure and perforation pattern, which could only be created thanks to the company’s multi-directional laser capability. In addition, its PET heat-seal lidding film can be sealed to all tray materials including PP.

Parkside also played an instrumental role in advising about the tray design, which has been developed to look like a Cadbury Finger and offers optimum performance in combination with the film.

Pete Ford, new business development manager at Parkside, said: “This was a challenging pack solution to develop, mainly because of the complex nature of the lidding film which needed to easily ‘snap’ along the perforation, without compromising the seal of other trays. This functionality was needed for the pack to address the on-the-go snacking requirement set by Burton’s Biscuits.

“We are really pleased with the final look of the pack. It offers great shelf-standout and is unlike anything else on the on the biscuit aisle. It is unmistakably created for Cadbury Fingers, enforcing strong branding.”

Burton’s Biscuits chose to work with Parkside following a recommendation from tray sealing machine manufacturer, Packaging Automation. Parkside was able to develop samples and concept designs for Burton’s at its new APEX creative innovation suite located at the manufacturer’s headquarters in Normanton, West Yorkshire.

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

Jobs: Food Packaging

The Magazine

F&D Business Preferred Suppliers

Advertisements