Cadbury Expands Production as Investment Pays Off
Cadbury’s iconic chocolate confectionery factory in Bournville is to expand production for the first time since Mondelēz International invested £75 million to improve productivity levels. Bournville will welcome Cadbury Dairy Milk Oreo and Cadbury Dairy Milk Tiffin to its new world class production lines.
Glenn Caton, President of Northern Europe for Mondelēz International, says: “I am delighted that Cadbury Dairy Milk Oreo and Cadbury Dairy Milk Tiffin will be made in Bournville. These great tastes are the first additional products that we are welcoming to Bournville following our multi-million pound investment in the UK. It shows that our investment has paid off and that Bournville is now competing in the Premier League of European factories.”
Cadbury Dairy Milk Oreo is a recent innovation by the chocolate maker, which has never been made in Bournville before, combining the great tastes of the nation’s favourite chocolate with Oreo, the much loved newcomer to the UK biscuit market. The Bournville chocolate factory will use fresh British milk to produce some 28 million bars a year which will be on the shelves this autumn. A recent limited edition range of Cadbury Dairy Milk Tiffin proved highly successful and the brand, which is celebrating its 80thyear, is now set for a major comeback with Bournville able to produce some 20,000 bars an hour.
Glenn Caton continues: “The announcement demonstrates two of our major strengths: bringing innovative new treats to the nation with great products like Cadbury Dairy Milk Oreo and listening to what people want which has driven us to launch a comeback for an old favourite Tiffin.”
Mondelēz International has invested over £200 million into UK manufacturing, research and invention since 2010. This includes £75 million investment in its Bournville factory to create four state-of-the-art new lines to increase productivity and over £18 million to create new knowledge, jobs and innovative manufacturing techniques across the group’s Global Chocolate Centre of Excellence in Bournville and its Reading Science Centre on the Reading University Campus.
