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Campina Still Most Popular Brand in Dutch Supermarkets

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Campina Still Most Popular Brand in Dutch Supermarkets

Campina Still Most Popular Brand in Dutch Supermarkets
February 24
12:03 2011

Campina, owned by Dutch dairy co-operative Royal FrieslandCampina, was once again the biggest selling A-brand in Dutch supermarkets in 2010. Campina maintained its lead for the ninth consecutive year, a position it first took in 2002.

Campina was one of eight FrieslandCampina brands in the top 100 best-selling A-brands in Dutch supermarkets, according to an annual survey compiled by the IRI market research company.

Campina also came first in the top 100 turnover ranking. Last year, consumers spent a total of Eur381m on Campina products in Dutch supermarkets. The brand includes Campina milk, yoghurt, vla (custard), cream and coffee creamers, Campina Boerenland, Campina Optimel (drinking yoghurts, yoghurts, soft curd cheese, fat-free custard with no added sugar), Campina Vifit (for improved vitality) and Campina Botergoud (butter).

In 2010, Friesche Vlag coffee creamers and longlife milk accounted for Eur77.8m in sales, sharing seventh place in the ranking with Friesche Vlag’s daily fresh dairy products marketed by Arla Foods (previously sixth). In 21st position once again was Mona, with Milner in 26th (2009: 24th) and Appelsientje in 33rd (2009: 27th). CoolBest registered a 0.6% increase in turnover, ending in 64th place (63rd in 2009). In 62nd place was Chocomel (2009: 58th) and in 66th was DubbelFrisss (2009: 56th).

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