FDBusiness.com

Can Poultry Combat the Campylobacter Threat?

 Breaking News
  • Danone Invests in Deep Ocean Bottled Water Danone Manifesto Ventures, the corporate venture unit of Danone, has taken a minority stake in the Hawaii-based company Kona Deep. Kona Deep is creating a new category of premium water with its unique deep ocean water, sourced 3,000 feet below the ocean surface in Kona, Hawaii, from a pure source containing natural minerals. Aligned with [...]...
  • Chocolate Versus Cheese Choice Grates on British Consumers New research from Mintel reveals that when asked if they had to “choose between never being able to eat cheese again or never being able to eat chocolate again”, 50% of British consumers say they would never eat chocolate, compared to 47% who would give up on cheese. Meanwhile, a contrarian 3% say they don’t like [...]...
  • Layn Opens Strategic New Location in Europe to Help Support Global Growth in Natural Sweetener Innovation Layn Corporation, a global leader in the vertically integrated production of premium-quality, natural sweeteners, flavours, and botanicals, has opened its European office in Savona, on the northwest coast of Italy. “Our new European office and logistics center places us in a strategic location as we expand globally, and continue to drive sweetener innovation and uphold our commitments [...]...
  • The Zamora Company Moves into American Whiskey The Zamora Company, a Spanish fifth generation, family-owned global wine and spirits business headquartered in Madrid, has acquired an equity stake in Yellow Rose Distilling, a leading American whiskey distiller in Houston, Texas. The Zamora Company is best known for Licor 43, Spain’s leading liqueur brand, as well as Villa Massa Limoncello and a wide [...]...
  • Dunnes Reclaims Top Spot in Irish Grocery Market The latest grocery market share figures from Kantar Worldpanel in Ireland, for the 12 weeks ending 5 November 2017, reveal that Dunnes Stores has returned to the top spot for the first time in nine months, capturing a 22.4% share of the market. David Berry, director at Kantar Worldpanel, comments: “Dunnes Stores traditionally posts a strong performance towards [...]...

Can Poultry Combat the Campylobacter Threat?

Can Poultry Combat the Campylobacter Threat?
September 25
14:44 2015

According to Poultry, a new report from market intelligence firm Key Note, the UK poultry market continued to expand at an impressive rate in 2014, but this upward trend is being threatened by recent revelations regarding the prevalence of campylobacter in supermarket chicken.

Key Note estimated that poultry sales grew in value by 1.6% in 2014, which might appear fairly modest. Indeed, it was significantly less than in any of the previous 4 years, when growth invariably exceeded 5%. However, within the context of deflated poultry retail prices 2014, growth of 1.6% is healthy and underlines the extent to which rising demand continues to drive volume sales, thereby offsetting lower values. Yet, although all market sectors grew in 2014, chicken accounts for the large majority of market value and the campylobacter issue therefore represents a huge threat to overall market performance.

Industry hygiene concerns initially began to emerge in 2014, with the Food Standards Agency (FSA) starting quarterly testing in August 2014. Despite this, the strength of poultry demand in early 2014, combined with the time it took to raise consumer awareness in the latter half of the year, meant that the issue did not restrict annual growth. However, the publication of the FSA’s full-year results in May 2015 — which revealed that almost three quarters of supermarket chicken meat was infected with the bug — greatly exacerbated media exposure. As such, many Britons are now worried about the safety of consuming chicken, with the issue tapping into wider concerns about supply chain transparency and animal welfare.

KeyNoteLogoDespite working hard to reassure consumers and introduce new supply line testing, poultry processors will inevitably be negatively affected by these revelations in 2015. While some consumers are switching to other forms of poultry — benefiting the wider market — campylobacter concerns are also contributing to the emerging popularity of low meat or meat-free diets, and this represents the greater long-term threat. The rate at which chicken consumption has risen in recent years therefore appears unsustainable, as ethical and environmental issues become more penetrative. Instead, Key Note’s Poultry report forecasts that the market will to continue to grow at a steadier rate of 8.5% between 2015 and 2019, with the chicken sector unlikely to significantly increase its market share over other poultry meats.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements