FDBusiness.com

Cancer Scare Hits UK Processed Meat Sales

 Breaking News
  • Vion Names New CEO Vion, the international meat group, has appointed Ronald Lotgerink as its new CEO with effect from 1 September. Ronald Lotgerink is currently the CEO of Zwanenberg Food Group, a leading European producer and exporter of meat products, canned meat, snacks, soups and sauces. Ronald Lotgerink started his career at KPMG. In 1989 he joined Zwanenberg Food [...]...
  • Harrogate Water Reports Record Sales Harrogate Water has announced another year of record sales with growth of 24 per cent – almost four times higher than market growth for bottled water. The company has seen increased sales in the high-volume supermarket sector, continued strong growth in export and travel markets and greater demand for premium glass products in both grocery [...]...
  • Alcohol Worth £16 Billion is UK’s Leading FMCG Category Innovation in the drinks sector and a reduction in the amount of trade promotions has seen Alcohol retain its place as the top selling FMCG category in the UK, worth £16.1 billion (€18.2 billion) in value sales to the economy. This is according to big data and technology expert for consumer industries, IRI’s Top Categories Special Report – an analysis [...]...
  • Irish Grocery Market Fends Off the Beast from the East The latest grocery market share figures from Kantar Worldpanel, published today for the 12 weeks ending 25 March 2018, show that the Irish grocery market brushed off the Beast from the East to post strong sales growth of 3.8%. Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments: “Although shoppers had upped their spend in preparation for [...]...
  • TrayTrack – A Unique Inline Overhead Concept For Optimum Tray Logistics Once trays have been filled with product, poultry processors will often be faced with how to transport them to packaging equipment elsewhere in the plant. This job can be done manually using crates. Alternatively, product can be transported on a complex system of belt conveyors, usually criss-crossing other similar systems. TrayTrack, a unique automated solution [...]...

Cancer Scare Hits UK Processed Meat Sales

Cancer Scare Hits UK Processed Meat Sales
November 25
10:25 2015

According to the latest retail data from global insight leader IRI, UK sales of pre-packed sausages and bacon are down, following the recent publication of a report stating that processed meats can cause cancer by the World Health Organisation’s International Agency for Research on Cancer (IARC).

IRI’s Retail Advantage weekly data, which measures sales across all of the major grocery multiples, for the week of the announcement (w/e 31 October) and the following week (w/e 7 November) shows a clear impact on sales, with total losses for sausages and bacon alone estimated to be in the region of £3 million over the two weeks.

IRILogoAccording to IRI’s figures, value sales for pre-packed sausages were down 15.7% for w/e 31 October compared to the same week the previous year, despite a 12-week decline of 5.6% and 52-week decline of 3.1%. Pre-packed bacon saw even sharper declines, down 17%, despite a 12-week decline of 6.5% and 52-week decline of 5.6%.  This equates to an incremental fall in sales of about 10% due to the scare.

The trend in week 2 (w/e 7 November) continued at the same rate for bacon, down 16.5%, but slightly less for sausages – heavily promoted by some retailers during bonfire week  – down 13.9%. Other pre-packed meats also saw a decline in sales, down 10% overall. Other meat products and associated food, such as eggs, were not negatively impacted, with overall spending on meat staying broadly consistent, suggesting that shoppers were switching to other meat products.

“While there have been links between certain types of meat and some forms of cancer before, this announcement from a highly respected global body was picked up widely by the media and has had an immediate impact on some people’s shopping choices,” according to Martin Wood, Head of Strategic Insight, Retail Solutions & Innovation, IRI.

Martin Wood, Head of Strategic Insight, Retail Solutions & Innovation, IRI.

Martin Wood, Head of Strategic Insight, Retail Solutions & Innovation, IRI.

“It’s interesting that we saw these trends across all of the retailers, not just some, and a notable lack of impact on items like eggs, fresh meat and other adjacent categories. Also, what came out of our analysis was that premium products were more affected overall. This may have been down to the credibility and science behind the story that resonated more with educated consumers and led them to make more informed (and possibly more expensive) alternative choices.”

IRI, one of the first to identify sales trends during the horsemeat scandal of 2013, believes the long-term impact will be different. “What we saw a few years ago was a situation where some economy ready meals and other products were found to be contaminated by horsemeat. This impacted particular brands and retailers and there was a big short-term drop in sales. Higher quality products benefited,” according to Martin Wood.

“What we may see here is some people making changes to meat buying, moving away from processed meat to non-processed alternatives. This is an opportunity for retailers to look at their ranges and focus on non-processed products, like premium mince and fresh burgers, for example, as well as premium and smoked non-meat products like fish. However it is still early days.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • April 18, 2018Int'l Food Exhibition (IFFIP)
  • April 19, 2018GastroPan Exhibition
  • April 19, 2018Expo Drink & Wine
  • April 22, 2018Natural & Organic Products 
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements