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Carlsberg Group to Invest €100 Million in Kronenbourg Brewery in France

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Carlsberg Group to Invest €100 Million in Kronenbourg Brewery in France

Carlsberg Group to Invest €100 Million in Kronenbourg Brewery in France
August 30
09:55 2018

Carlsberg Group plans to invest up to €100 million in the Kronenbourg brewery at Obernai in France – the Danish company’s largest brewery in Europe. The investments will allow further modernisation and capacity increases as well as capability improvements and advances within Environment, Health & Safety.

Carlsberg Group acquired Kronenbourg in 2008, and Kronenburg is now the leading French brewer. It offers iconic French beers such as Kronenbourg, 1664, 1664 Blanc and Tourtel Twist (Alcohol Free) in addition to Carlsberg’s successful international portfolio, including Carlsberg and the Belgian abbey beer Grimbergen.

The investment plans follow several years of positive developments in France as well as the recent international success of the Kronenbourg 1664 beers. The Kronenbourg wheat variant, 1664 Blanc, has experienced significant success in recent years, growing an additional 55% in the first half of 2018 and surpassing 100 million litres.

“We are proud of our position as the leading French brewer and of the impressive growth of Kronenbourg 1664 inside as well as outside of France. In order to continue to grow, we need to invest, and today’s announcement It is a testament to our shared values and promising growth opportunities,” says Cees ‘t Hart, chief executive of Carlsberg Group.

Kronenbourg is driving the local implemention of Carlsberg Group’s sustainability Programme, Together Towards ZERO, whereby Carlsberg aims for zero carbon emissions and zero water waste at its breweries. The Obernai brewery has reduced its carbon emissions by 50% since 2007 and runs on 100% renewable electricity. Furthermore, it generates parts of its own energy from an on-site biogas retrieval plant.

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