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UK Consumers Favour British Brands

    UK Consumers Favour British Brands

British consumers are developing a growing taste for home-grown brands, according to Kantar Worldpanel’s fifth annual barometer of the nation’s most chosen FMCG brands. The latest UK ranking, which measures which brands are being bought by the most consumers the most often, has revealed that the number of British favourites among the top 10 UK […]

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Irish Consumers Favour Irish Brands

    Irish Consumers Favour Irish Brands

The fifth annual Brand Footprint Ireland ranking from Kantar Worldpanel, measuring which brands are being bought by the most consumers the most often, has revealed that the top four most chosen brands in the country are home-grown favourites, with Avonmore, Brennans, Denny and Jacob’s leading the way.
In Ireland, six of this year’s top 10 brands […]

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Häagen-Dazs Launches Landmark UK Brand Re-set

    Häagen-Dazs Launches Landmark UK Brand Re-set

Häagen-Dazs has announced a major brand reset, to bring a new generation of shoppers on board as part of a wider portfolio update. The brand will receive a refresh through distinctive new packaging and formats, a new experientially focused marketing programme and a new lifestyle led campaign. The update, which will be significant in continuing […]

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Bord Bia and Irish Food Companies Target Private Label Retailers

    Bord Bia and Irish Food Companies Target Private Label Retailers

Bord Bia and 21 Irish food companies are exploring new opportunities with Continental European food retailers as they look beyond their existing UK customer base to grow their businesses. Bord Bia CEO Tara McCarthy (pictured above) explains: “Private Label food and drink now forms a significant part of retail sales in Europe, and our recent consumer […]

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Peter’s Food Service Wins National CIM Marketing Excellence Award

    Peter’s Food Service Wins National CIM Marketing Excellence Award

Peter’s Food Service’s successful Welsh Rugby Heroes campaign has been recognised at this year’s CIM Marketing Excellence Awards, beating off competition from the likes of ITV, EDF Energy and the NHS Professionals. The campaign, which sought to find Wales’ unsung rugby heroes, picked up the Marketing Campaign of the Year Award for a large organisation. […]

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Guinness Export House Launched

    Guinness Export House Launched

Diageo and The Loop have launched the world’s first GUINNESS EXPORT HOUSE at Terminal 2 in Dublin Airport. This state-of-the-art concept is the first of its kind for the Guinness brand and aims to deliver a new innovative retail solution to the travel retail sector. Custom designed from conception to completion by Diageo and The […]

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New Campaign to Boost Irish Beef Sales in Italy

    New Campaign to Boost Irish Beef Sales in Italy

Bord Bia (Irish Food Board) has launched its new trade communications strategy for Irish beef in the Italian market. The strategy emerged from research begun by Bord Bia’s Thinking House into Italian consumer behaviour and subsequent work on consumer trends around animal welfare and sustainability.
It aims to convince food buyers that in choosing Irish beef […]

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Roger Federer is Barilla’s New Global Brand Ambassador

    Roger Federer is Barilla’s New Global Brand Ambassador

Barilla Group, the world’s largest pasta producer, has reached a long-term agreement with Roger Federer, considered one of the greatest tennis players of all time, for the promotion of its pasta and sauces products around the world. Throughout his long and brilliant career, Roger Federer has won numerous titles and achieved many records: he has […]

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Premier Foods Renews Strategic Global Partnership For Cadbury Cake

    Premier Foods Renews Strategic Global Partnership For Cadbury Cake

Premier Foods has agreed to renew its strategic global partnership with Mondelēz International concerning the long-standing licence to produce and market Cadbury branded cake and ambient dessert products. Once finalised, the new licence will run until 2022, with an option for Premier Foods to extend this to 2025, subject to meeting certain performance criteria.
The partnership […]

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DS Smith Helps Royal Unibrew Sail to Success

    DS Smith Helps Royal Unibrew Sail to Success

DS Smith has designed and created an eye-catching Viking ship display to help Royal Unibrew’s export brand, Faxe Beer, improve brand recognition among customers in Europe. Faxe Beer, Royal Unibrew’s latest brand, is still a growing product in markets outside of Denmark. The beverage producer approached DS Smith for a dramatic, in-store display to raise […]

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Tesco Launches ‘Little Helps to Healthier Living’ Campaign

    Tesco Launches ‘Little Helps to Healthier Living’ Campaign

Tesco is launching the next stage in its ongoing efforts to make healthier choices a little easier for customers, colleagues and communities across the UK. The ‘Little Helps to Healthier Living’ campaign, running throughout May, will provide:
* Helpful ‘little swaps’, many of which have lower sugar, fat or salt than the regular alternatives
* Lower prices […]

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APRIL Secures £449,850 Innovate UK Government Project

    APRIL Secures £449,850 Innovate UK Government Project

OAL Group has secured a £448,850 Innovate UK funded project to further develop its APRIL™ robotics material handling systems for food manufacturers. The new project focuses on overcoming the well documented productivity challenges food manufacturers face preparing ingredients. It will be led by engineers from OAL in partnership with the University of Lincoln and will utlise […]

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Matthew Clark Picks Paragon’s Multi Drop Routing Software

    Matthew Clark Picks Paragon’s Multi Drop Routing Software

Matthew Clark, a leading UK drinks distributor, has teamed up with Paragon to enhance its customer experience while minimising the impact of deliveries on the environment. The company has adopted Paragon’s routing and scheduling software to manage its fleet of 225 commercial vehicles based across nine regional depots. This will ensure Matthew Clark provides a […]

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Tetra Pak Adopts Microsoft HoloLens to Speed-up Issue Resolution For Food Manufacturers

    Tetra Pak Adopts Microsoft HoloLens to Speed-up Issue Resolution For Food Manufacturers

Tetra Pak is revolutionising its issues diagnosis and resolution service, using mixed reality to reduce machine downtime and productivity loss for the customer, and protecting them against risks to food safety and quality.
Armed with Microsoft HoloLens mixed reality headsets, Tetra Pak on-site service engineers are now able to work “alongside” the company’s global experts who […]

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New Country of Origin Mark For Norwegian Seafood

    New Country of Origin Mark For Norwegian Seafood

The Norwegian Seafood Council is launching a new country of origin mark for Norwegian seafood – ‘Seafood from Norway’. The new mark guarantees the origins of seafood from Norway and contributes towards a stronger position for Norwegian seafood globally.
“Seafood is one of Norway’s most important export industries, and has the potential to become our strongest […]

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Quorn Products Officially Registered as Vegan

    Quorn Products Officially Registered as Vegan

The UK’s largest producer of healthy meat alternatives, Quorn, has registered its entire Vegan Range with the Vegan Trademark, calling the logo the ‘cherry on top’ of a very successful launch. Some of the products have been available throughout the UK since October 2016 but the new registration gives extra credibility and assurance to consumers […]

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Tetra Pak Pioneers New Generation of Digital Technologies to Boost Efficiency for Customers

    Tetra Pak Pioneers New Generation of Digital Technologies to Boost Efficiency for Customers

Tetra Pak is transforming its Services by pioneering the use of the latest digital technologies. The company has launched a suite of new services for its customers, focusing on improving the ability to predict machine errors, accelerating response times, and giving the customer faster, direct access to Tetra Pak’s global expertise.
Powered by Microsoft technology, these […]

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Carlsberg Launches ‘The Danish Way’ Integrated Campaign in the UK

    Carlsberg Launches ‘The Danish Way’ Integrated Campaign in the UK

Carlsberg has launched a £15 million, integrated marketing campaign called ‘The Danish Way’, aimed at revitalising its Carlsberg and Carlsberg Export brands in the UK with a premium positioning, reflective of its rich history and Danish provenance. The campaign sees the brand emphasise its Danish roots, with the nation’s philosophy on life forming the centerpiece […]

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Half of Coca-Cola Sales Coming From No Sugar for the First Time in Great Britain

    Half of Coca-Cola Sales Coming From No Sugar for the First Time in Great Britain

Coca-Cola Great Britain is accelerating its investment in Coca-Cola Zero Sugar as new data from Nielsen shows that nine months after its launch, sales in grocery and convenience stores are up 52% and for the first time ever sales of no sugar Coca-Cola (Coca-Cola Zero Sugar and Diet Coke) are matching those of Coca-Coca Classic. […]

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Deliveroo Embraces Blue Sky Thinking

    Deliveroo Embraces Blue Sky Thinking

After almost two years in the making, Deliveroo Extreme Delivery, the innovative new concept taking the food delivery industry to all new heights – quite literally – has been launched in Australia. The Deliveroo Extreme Delivery concept engages skydivers rather than bike riders, allowing deliveries to be dropped to a much broader location base. For the […]

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Mr Kipling to Introduce an Indulgent Cake Bite Range

    Mr Kipling to Introduce an Indulgent Cake Bite Range

UK convenience foods group Premier Foods is launching a new range of indulgent cakes bites – Mr Kipling’s Delectable Delights. Nibbles and bites is currently experiencing growth of 19%[1] and by entering the sector for the first time, Mr Kipling is perfectly placed to bring new shoppers and help grow the category further with its […]

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Asda the First UK Supermarket to Improve Vegan Labelling

    Asda the First UK Supermarket to Improve Vegan Labelling

Asda has paved the way as the first UK supermarket to approach The Vegan Society with intention to improve the labelling of its vegan products – including vodka. The retail giant has started putting the Vegan Trademark on 16 different items, some of which have already reached the supermarket shelves, causing positive social media reactions. […]

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Müller Introduces Three New Yogurts

    Müller Introduces Three New Yogurts

Müller UK & Ireland has launched three new yogurt products as it continues to grow the category through innovation and product development. Following the success of Müller Bliss Corner and Müller Simply Bliss, a new multimedia campaign, including a new TV advert, will launch the creamy tasting Müllerlight Kremas – the dairy company’s first ever […]

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Fox’s Biscuits Streamlines Production and Service Levels After Deploying FuturMaster Supply Chain Technology

    Fox’s Biscuits Streamlines Production and Service Levels After Deploying FuturMaster Supply Chain Technology

Fox’s, the £250 million UK biscuit company, has improved its forecasting, manufacturing and promotions planning practices after implementing new supply chain technology from specialist vendor FuturMaster. The software has helped the manufacturer boost its service levels and manage up to 150 deliveries a week to retailers including Tesco, M&S and Aldi, while customer service levels […]

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Record Year For Scottish Food and Drink Exports

    Record Year For Scottish Food and Drink Exports

Food and drink exports from Scotland grew by £421 million in 2016, to a record £5.5 billion. The latest figures show an 8% increase in the value of exports to Scotland’s successful food and drink sector over the past year.
The figures also show that food exports alone grew by 22% to £1.5 billion. The fish […]

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Lighthouse Systems a Finalist at the Gatwick Diamond Business Awards

    Lighthouse Systems a Finalist at the Gatwick Diamond Business Awards

Lighthouse Systems, the UK-based Manufacturing Execution System (MES) vendor, is a Finalist at the Gatwick Diamond Business Awards, 2017, in the category ‘International Business of the Year’.
In the last 5 years, Lighthouse Systems has substantially grown through the continued collaboration with existing customers on one hand, and the on-boarding of new customers and larger MES/MOM […]

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Bord Bia Launches Major Irish Beef Campaign in Germany

    Bord Bia Launches Major Irish Beef Campaign in Germany

A major new Bord Bia campaign to support Irish beef exports to Germany has been launched by Bord Bia (Irish Food Board). The promotional campaign, valued at almost €1 million this year alone, will target in excess of 8 million German consumers. In 2016, Ireland exported 23,000 tonnes of beef to Germany, a doubling in […]

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How Provenance is Driving the British Food and Drink Sector

    How Provenance is Driving the British Food and Drink Sector

By Jennifer Sillars, Food & Drink Marketing Executive, Ideagen
The UK food and drink sector is an economic success. The sector encompasses producers, raw material suppliers, processing, manufacturing, packaging, retail – an integrated and complete supply chain. Within such a diverse industry there is lots of scope for innovation and growth.
Product provenance is one opportunity that […]

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Irish Food Research Presented to Chinese Food Companies

    Irish Food Research Presented to Chinese Food Companies

Teagasc, the Irish agriculture and food development authority, recently outlined its dairy and nutrition research to Chinese food companies at seminars organised by Enterprise Ireland in Shanghai and Beijing in China. The seminars were planned to promote Ireland’s dairy product offerings on the Chinese market and to champion Ireland as a location for Chinese investment […]

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Russian Standard Vodka Launches in Iceland

    Russian Standard Vodka Launches in Iceland

Russian Standard, world’s leading Russian premium vodka, has launched on the Icelandic market through the distribution network of Haugen-Gruppen, a leading importer of wines and spirits in the Nordic region. The Russian Standard Vodka portfolio dominates the premium segment in Russia with a 35 percent market share and sales of over 3.3 million cases in […]

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Bord Bia’s New Warsaw Office Provides Gateway to 11 Central European Markets

    Bord Bia’s New Warsaw Office Provides Gateway to 11 Central European Markets

Bord Bia (Irish Food Board) has opened its new office in Warsaw, Poland, from which it aims to drive exports of Irish food and drink to eleven targeted Central European markets. Bord Bia’s presence in the region will assist Irish exporters in building enduring business relationships at a time when Ireland’s food and drink industry […]

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Heineken Renews UEFA Champions League Sponsorship

    Heineken Renews UEFA Champions League Sponsorship

Global brewer Heineken has extended its current agreement with UEFA to sponsor the UEFA Champions League for a further three years. The new agreement will see Heineken®, the world’s leading international premium beer brand, continue as an official partner of the world’s most prestigious club football competition until the end of the 2021 competition. The […]

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Jaffa Orri Mandarin Export Sales Expected to Increase by 50%

    Jaffa Orri Mandarin Export Sales Expected to Increase by 50%

The Plant Production and Marketing Board of Israel predicts an export increase of 50% for Jaffa Orri mandarin fruit in 2017. The harvest of these highly desired mandarins started in mid-December, 2016 (a week before the season started last year), and met the growing demand for Jaffa Orri. The fruit was available on shelves by […]

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Diageo Plans New Whiskey Distillery in Dublin

    Diageo Plans New Whiskey Distillery in Dublin

Diageo plans to invest €25 million in a whiskey distillery in the old Power Station building at its St James’s Gate site in Dublin and is also launching a new premium blended Irish whiskey, Roe & Co.
As seen in other spirit categories in recent years, Diageo has identified a clear opportunity in Irish whiskey to […]

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Bon Bon Buddies Partners With Disney to Create Fun and Fruity Healthier Confectionery

    Bon Bon Buddies Partners With Disney to Create Fun and Fruity Healthier Confectionery

Europe’s premier provider of character and branded confectionery, Bon Bon Buddies, has been chosen by global entertainment giant, Disney, as the only British confectioner and one of only two European confectioners to create, produce and distribute a new and healthier alternative confectionery as part of Disney’s Healthy Living strategy.
Fruitickles, created by Bon Bon Buddies, will […]

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The Changing Shape of Socialising

    The Changing Shape of Socialising

Diageo’s first ‘Future Series’ trend report reveals the shape of socialising in the year ahead. In the report, the team responsible for innovation and future-gazing at Diageo, the world leading drinks company behind brands like Johnnie Walker, Smirnoff, Captain Morgan, Baileys and Guinness, isolates three main social trends expected to accelerate into the mainstream in […]

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Premier League and Cadbury Announce Three Year Partnership

    Premier League and Cadbury Announce Three Year Partnership

British and global confectionery brand Cadbury and The Premier League have come together to establish a three-year partnership, kicking off from the start of the 2017/18 soccer season. This agreement brings together two famous names that have a unique place within popular culture, and the hearts of people in the UK and Ireland.
For Cadbury, the […]

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Two-thirds of Irish Consumers Believe it is ‘Important to Buy Local Food’

    Two-thirds of Irish Consumers Believe it is ‘Important to Buy Local Food’

A new Bord Bia study has revealed that two thirds of Irish consumers believe it is important purchase local food. The results of Bord Bia’s research into consumer attitudes to local food were presented to over 200 small food and drink producers at Bord Bia’s Small Business Open Day in Enfield, County Meath. Bord Bia […]

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Seafood – Investigation into EU Consumers’ Attitudes Shows Sustainable Supply is Essential

    Seafood – Investigation into EU Consumers’ Attitudes Shows Sustainable Supply is Essential

The majority of Europeans say they eat fish because its healthy. Fish consumption is increasing, with 42% Europeans eating fish/aquaculture products at least once a week at home. This underlines the need to ensure sustainable supply of fish to the EU market.
A new Eurobarometer survey on EU consumer choices regarding fishery and aquaculture products reveals […]

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Aon Launches ‘Brexit Navigator’

    Aon Launches ‘Brexit Navigator’

Aon plc, a risk and insurance adviser to clients across the food and drink sector, has launched Brexit Navigator, a bespoke and proprietary three step solution designed to help organisations quantify the impact of Brexit risk exposures, and redesign risk management and risk financing structures. Brexit Navigator is supported by an interactive tool that presents […]

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Hula Hoops Enhances its Playful Side With Rebrand

    Hula Hoops Enhances its Playful Side With Rebrand

Hula Hoops has revealed its new packaging design, its first rebrand in over a decade. The fresh look was developed by award-winning branding consultancy Coley Porter Bell. The agency was tasked with helping Hula Hoops to reclaim lead status as the family snack of choice, through enhancing the inherent fun of the product story, and […]

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Edrington Announces New Leadership Appointments

    Edrington Announces New Leadership Appointments

Edrington, the international premium spirits company, has announced a number of leadership changes at its Super Premium, Regional Power Brands and Global Travel Retail Divisions. The moves follow on the decision of Bill Farrar, Managing Director Super Premium, to leave Edrington in June 2017 to pursue new business interests.
Bill’s career with Edrington stretches back to […]

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Müller Launches Major Campaign For its Reformulated Greek-style Yogurt Range

    Müller Launches Major Campaign For its Reformulated Greek-style Yogurt Range

Müller Yogurt & Desserts, the UK’s leading yogurt manufacturer, has launches a national multimedia campaign for its reformulated Müllerlight Greek Style range. Across all existing flavours, the new improved recipe, which remains fat free, now includes 0% added sugar, reducing the total sugar content by over 20%. The new range is available in all retailers […]

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Yoplait Launches Market-first Liberté Yogurt Pouches in the UK

    Yoplait Launches Market-first Liberté Yogurt Pouches in the UK

Yoplait, part of the General Mills group, is investing £3 million in the Liberte brand above the line over the next six months and is now launching yogurt pouches under the Liberté brand in a category first for adult chilled yogurt formats. Liberte Pouches will be supported with a massive consumer sampling campaign targeting more […]

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Nearly Three Quarters of Consumers Will Pay Extra For Ingredients They Recognise

    Nearly Three Quarters of Consumers Will Pay Extra For Ingredients They Recognise

As many as 73% of consumers are happy to pay a higher retail price for a food or drink product made with ingredients they recognise and trust, according to new research. In a survey of 1,300 consumers across Europe, North America and Asia-Pacific, commissioned by specialist PR agency Ingredient Communications[1], more than half of respondents […]

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UK Food Industry Welcomes New Rules on Advertising

    UK Food Industry Welcomes New Rules on Advertising

The Food and Drink Federation – the voice of UK manufacturers – has welcomed the release of new Committee of Advertising Practice (CAP) rules banning the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media.
Ian Wright CBE, Director General of Food and Drink Federation, comments: “We fully support this […]

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Ireland Aims to Become the World Leader in Whiskey Tourism by 2030

    Ireland Aims to Become the World Leader in Whiskey Tourism by 2030

The Irish Whiskey Association has launched the Irish Whiskey Tourism Strategy, which sets out how Ireland can become the world leader in whiskey tourism by 2030. The strategy sets out four recommendations which are required in order to achieve that objective:

Support the growth of Irish whiskey distilleries and visitor centres
Develop an all island whiskey tourism […]

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Emmi KALTBACH Creamy & Tasty – From 0 to 100,000 in Just Four Years

    Emmi KALTBACH Creamy & Tasty – From 0 to 100,000 in Just Four Years

Emmentaler AOP and Le Gruyère AOP are the most popular Swiss cheeses both in Switzerland and abroad. This also holds true for the cave-aged cheese specialities from Kaltbach. However, launched just four years ago, KALTBACH Creamy & Tasty is catching up to the two frontrunners at an impressive pace. With annual volume growth of almost […]

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Valio Starts Selling Milk Powders to Chinese Consumers

    Valio Starts Selling Milk Powders to Chinese Consumers

Finnish dairy group Valio has started exporting lactose-free milk powders meant for the consumer market in China. Valio’s products are the first lactose-free milk powders on the market. Valio milk powders will be available from China’s leading online grocery stores.
“Compared to the rest of the world, people in China do not use milk products that […]

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Is It Time For a Reinvigoration of Product Carbon Footprint Labelling in Europe?

    Is It Time For a Reinvigoration of Product Carbon Footprint Labelling in Europe?

Companies that clearly demonstrate the climate change credentials of their products could secure a competitive and commercial advantage, with two thirds of consumers across the UK, France and Germany saying they would like to see a recognisable carbon footprint label on products. This was a key finding from a study of over 5,000 consumers across […]

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Success For Emmi at the World Cheese Awards

    Success For Emmi at the World Cheese Awards

More than 3,000 cheeses from 31 countries were judged at this year’s Word Cheese Awards – which were held exceptionally in San Sebastián, Spain rather than Birmingham in the UK. Swiss dairy group Emmi presented to the jury 13 cheeses from Switzerland and a selection of cheese specialities from the US. These were given a […]

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Premier Foods Unveils New Look For Sharwoods

    Premier Foods Unveils New Look For Sharwoods

Premier Foods has revealed the new packaging design for the UK’s number one brand in Asian cuisine – Sharwoods – hitting the shelves this month in the UK and internationally. The vibrant design has been developed by award-winning branding consultancy, Coley Porter Bell.
Charged with increasing stand-out and helping consumers engage with the brand better, the agency […]

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Nestlé and FC Barcelona Promote Healthier Lives

    Nestlé and FC Barcelona Promote Healthier Lives

Nestlé Milo and FC Barcelona are teaming up to promote healthier lifestyles and the importance of physical activity to young people. The four-year global partnership will make Milo the official tonic food drink of FC Barcelona. In some countries in Europe, the Middle East and North Africa, the partnership will extend to include Nestlé’s Nesquik […]

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WeFarm Reaches Over 100,000 Users and Secures £1.3 Million Investment

    WeFarm Reaches Over 100,000 Users and Secures £1.3 Million Investment

WeFarm, a peer-to-peer agtech network that enables small-scale farmers to access and share vital agricultural information even without internet, has reached over 100,000 users and secured £1.3 million in seed funding. The round is led by LocalGlobe, a UK-based venture capital firm focused on seed investing, whose other investments include Citymapper, Lovefilm, Moo, TweetDeck, TransferWise […]

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