Coca Cola Enterprises Seeks to Transform Consumer Behaviour Towards At home Recycling

 Breaking News
  • Coca-Cola HBC to Acquire Italian Water and Sparkling Beverages Company in €88 Million Deal Coca‑Cola HBC has agreed to acquire Acque Minerali, a privately-held natural mineral water and adult sparkling beverages business based in Italy. The acquisition is being made in conjunction with The Coca-Cola Company, in-line with previous similar acquisitions. The total enterprise value payable by Coca‑Cola HBC and The Coca‑Cola Company, subject to customary closing adjustments, amounts [...]...
  • Britvic Signs Up to Science Based Targets Initiative Britvic has pledged to pursue bolder greenhouse gas (GHG) emission reduction targets by signing up to the Science Based Targets initiative. Britvic joins around 600 leading companies from around the world in formally committing to independently verified science-based GHG emission reduction targets. Britvic’s A Healthier Everyday sustainability strategy recognises climate change as one of the biggest threats facing [...]...
  • Marks & Spencer Partners Infarm to Bring Urban Farming to London Stores M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of the retailer’s London stores. Customers will now find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain [...]...
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...

Coca Cola Enterprises Seeks to Transform Consumer Behaviour Towards At home Recycling

Coca Cola Enterprises Seeks to Transform Consumer Behaviour Towards At home Recycling
May 28
13:03 2013

Coca‑Cola Enterprises (CCE), which manufactures, bottles and markets Coca-Cola products in Western Europe, has commenced a ground breaking study with ten households in Great Britain to understand why recycling rates are so low despite people expressing strong beliefs towards environmental behaviours.

Preliminary research commissioned by CCE and carried out by YouGov, shows that 76 per cent of British consumers claim to “always” recycle plastic bottles at home and over 64 per cent view recycling as “a moral and environmental duty”. However, actual at‑home recycling rates do not reflect such intentions and reveal a significant ‘value‑action gap’ as half of all plastic bottles are not collected for recycling. In addition to creating unnecessary waste, this also results in a critical shortage in the supply of locally available high‑quality recycled PET for manufacturers.

The release of the initial survey findings marks the next phase of a ground breaking six months study with a renowned research institute at the University of Exeter.

Supported by CCE’s Recycle for the Future campaign, the study will observe ten GB households over a six‑month period, to explore the dynamics that drive waste and recycling behaviours in the home. Together with the participants, they will also explore solutions that could influence such behaviours and eventually improve at-home recycling rates. Results will be shared with local authorities, NGOs and other businesses who are trying to influence environmental behaviours in the home, with the aim of collectively developing solutions that will help improve recycling rates.

CCE has identified that packaging accounts for almost half of its carbon footprint. As part of its commitment to reduce the carbon footprint of its products by a third by 2020, the company has committed to recycle more packaging than it uses.

The study follows significant investment from CCE in a strategic infrastructure partnership to increase plastics reprocessing capacity in Great Britain.

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here