FDBusiness.com

Cocktail Shaker Causes a Stir

 Breaking News
  • UK Grocery Prices Rising at Fastest Rate in Four Years The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks to 5 November 2017, show UK supermarket sales have increased in value by 3.2% year-on-year in the run up to Christmas. Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, explains: “Volume sales have increased by less than 1%, meaning it’s [...]...
  • Alcohol Minimum Unit Pricing to Go Ahead in Scotland The UK Supreme Court has ruled that minimum unit pricing for alcohol, which was passed overwhelmingly by the Scottish Parliament in 2012, can now proceed. Scottish Health Secretary Shona Robison has welcomed the decision and confirmed she intends to make a statement to Parliament shortly, setting out the Scottish Government’s next steps. Following the unequivocal backing [...]...
  • GEA Brings Together Technologies to Supply Extended Production Line For BMI GEA has recently been selected to supply an extended pasta filata cheese production line for BMI in Jessen, Germany. With this exemplary project GEA brings together its joint cheese-making expertise, resulting from its acquisition of de Klokslag and CMT in 2014 and 2015 respectively, with GEA’s flow and processing experience to provide a single offering for this [...]...
  • Bosch Packaging Technology Wins German Design Award 2018 The Sigpack VPF (Vertical Platform for Flat Pouches), the first freely scalable flat pouch machine from Bosch, has been honoured with the German Design Award 2018 in the Excellent Product Design category. The German Design Council presents the prestigious award on an annual basis. The German Design Award is the second prestigious accolade for the [...]...
  • Premier Foods Returns to Revenue Growth Premier Foods, the UK convenience food group, has reported group revenue of £353.3 million for the 26 weeks ended 30 September 2017 – an increase of 1.5% on the prior period – with Branded revenue in line with last year at £295.4 million while Non-branded revenue increased by 10.1% to £57.9 million. Group reported half year [...]...

Cocktail Shaker Causes a Stir

Cocktail Shaker Causes a Stir
July 17
07:06 2012

The combined design and engineering expertise of RPC Containers Market Rasen and Blackburn is allowing consumers to mix their own bar-quality cocktails at home in less than 30 seconds. Tails is a premium range of pre-mixed bar quality cocktails which comes in packaging designed to look and function like an authentic cocktail shaker. Consumers just have to add ice, shake and serve.

The customer brief called for a complex pack, designed by Small Fry Design Studios, which would allow consumers to experience the ritual of making and serving cocktails, bar-style.

In response, RPC Market Rasen developed a four-part injection moulded lid, which allows the cocktail to be dispensed just as it would be in a bar. The lid is assembled and then printed with a four-colour design at the Market Rasen factory, where a recent investment saw the installation of a semi-automated four-colour Tampo printer.

Meanwhile RPC Blackburn was approached by the brand owner to manufacture the ISBM PET base, which is decorated with a shrink sleeve. The base is induction sealed after filling to give the product tamper evidence and shelf life.

Stephen Bell, sales manager at RPC Market Rasen, explains: “This was a complicated development as the lid components have to be orientated during assembly. In addition the print has to be applied in one of two positions to match up with the decoration on the shrink sleeve and the sleeve itself has to be applied to very exacting standards.”

Tails inventor Nick Wall’s vision was to allow consumers to enjoy high-quality cocktails away from bars without needing lots of skill and a large drinks cabinet. Nick Wall says: “Tails has turned from a dream to a reality with the help of fine ingredients, a constant drive for perfection and the work of top designers, like those at RPC who developed the packaging with us. Cocktails are about an experience and the ritual of shaking ingredients with ice, so the packaging from RPC allows the consumer to experience that fully.”

Tails cocktails are sold by retailers including Harvey Nichols, Selfridges and online via Ocado. For further information contact RPC Containers on Tel +44 (0)1673 840200 or visit www.rpc-marketrasen.co.uk.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements