FDBusiness.com

Cocktail Shaker Causes a Stir

 Breaking News
  • Morrisons Expands Food Production Base UK grocery chain Morrisons has acquired Chippindale Foods, a leading English supplier of free range eggs. The acquisition means that Morrisons will make even more of its own fresh food and become more competitive for customers on these important everyday products. It will also bring forward the date at which all Morrisons eggs will come [...]...
  • Jarlsberg Cheese Launches New Product into 265 Waitrose Stores Jarlsberg, the famous Norwegian cheese export, has confirmed the launch of its new on the go product called Jarlsberg Minis with product listing confirmed in 265 Waitrose stores. Jarlsberg is the UK’s number one deli cheese with holes and contains a lower fat and salt percentage to its rival cheddar. The Jarlsberg cheese minis became famous after [...]...
  • Double A Grade BRC Accreditation For FRIP FRIP Finishing has gained Double A accreditation at its plants in Scotland and Redditch, England, following the award of Double A BRC accreditation in FRIP Hinckley. Group Managing Director, Leslie Gibson says:  “We set out an ambitious timetable of achieving accreditation for both of these sites by the end of the year, and are delighted [...]...
  • Brexit Deal Vital to Protecting Irish All-island Supply Chains Food Drink Ireland (FDI), the Ibec group that represents the food industry, has said the full implementation of the December Brexit deal was vital to protect complex all-island supply chains. The deal now needs to be put into a binding legal contract, there can be no black-sliding on clearly agreed commitments. At the launch of [...]...
  • GEA Cooling Systems For Pork Production in Russia At the end of last year, the pig slaughter and processing entity Agroeco-Yug signed a contract with the technology group GEA for the supply, installation and commissioning of an extensive cooling system. This plant will be built in the Voronezh region and will be one of Russia’s largest businesses for the slaughter and processing of [...]...

Cocktail Shaker Causes a Stir

Cocktail Shaker Causes a Stir
July 17
07:06 2012

The combined design and engineering expertise of RPC Containers Market Rasen and Blackburn is allowing consumers to mix their own bar-quality cocktails at home in less than 30 seconds. Tails is a premium range of pre-mixed bar quality cocktails which comes in packaging designed to look and function like an authentic cocktail shaker. Consumers just have to add ice, shake and serve.

The customer brief called for a complex pack, designed by Small Fry Design Studios, which would allow consumers to experience the ritual of making and serving cocktails, bar-style.

In response, RPC Market Rasen developed a four-part injection moulded lid, which allows the cocktail to be dispensed just as it would be in a bar. The lid is assembled and then printed with a four-colour design at the Market Rasen factory, where a recent investment saw the installation of a semi-automated four-colour Tampo printer.

Meanwhile RPC Blackburn was approached by the brand owner to manufacture the ISBM PET base, which is decorated with a shrink sleeve. The base is induction sealed after filling to give the product tamper evidence and shelf life.

Stephen Bell, sales manager at RPC Market Rasen, explains: “This was a complicated development as the lid components have to be orientated during assembly. In addition the print has to be applied in one of two positions to match up with the decoration on the shrink sleeve and the sleeve itself has to be applied to very exacting standards.”

Tails inventor Nick Wall’s vision was to allow consumers to enjoy high-quality cocktails away from bars without needing lots of skill and a large drinks cabinet. Nick Wall says: “Tails has turned from a dream to a reality with the help of fine ingredients, a constant drive for perfection and the work of top designers, like those at RPC who developed the packaging with us. Cocktails are about an experience and the ritual of shaking ingredients with ice, so the packaging from RPC allows the consumer to experience that fully.”

Tails cocktails are sold by retailers including Harvey Nichols, Selfridges and online via Ocado. For further information contact RPC Containers on Tel +44 (0)1673 840200 or visit www.rpc-marketrasen.co.uk.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • February 18, 2018Vinisud
  • February 25, 2018fish international
  • February 27, 2018Int'l Food Fair
  • February 27, 2018Warsaw Gastro Show
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements