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Constellation Brands Completes Tequila Acquisition

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Constellation Brands Completes Tequila Acquisition

Constellation Brands Completes Tequila Acquisition
September 08
12:17 2014

Constellation Brands has completed the acquisition of the Casa Noble tequila brand. The transaction includes the Casa Noble trademark and inventories. Terms of the purchase were not disclosed.

Casa Noble super premium tequila is a high-quality brand that has posted consistent, double-digit growth. The award-winning Casa Noble family of tequilas includes Casa Noble Crystal, Reposado and Añejo as well as limited production of several other higher-end Casa Noble tequilas.

Casa Noble will continue to be supported by rock and roll hall of famer, Carlos Santana, who is from Jalisco, Mexico – the region where tequila is produced. “I’m excited to integrate Casa Noble tequila into our existing portfolio, it is a natural fit,” says Rob Sands, president and chief executive officer, Constellation Brands.

Constellation Brands has operations in the US, Canada, Mexico, New Zealand and Italy. It is the world’s leader in premium wine selling brands including Robert Mondavi, Clos du Bois, Kim Crawford, Rex Goliath, Mark West, Franciscan Estate, Ruffino and Jackson-Triggs. Constellation is also the number three beer company in the US with high-end, iconic imported brands including Corona Extra, Corona Light, Modelo Especial, Negra Modelo and Pacifico. The company’s premium spirits brands include SVEDKA Vodka and Black Velvet Canadian Whisky.

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