FDBusiness.com

Consumers Prefer Taste and Sweetness of Reduced-sugar Cookies With Taura’s JusFruit Pieces

 Breaking News
  • Mars Wrigley Confectionery Names New Global President Mars, Incorporated has appointed Andrew Clarke, currently Chief Marketing & Customer Officer, to the role of Global President ‐ Mars Wrigley Confectionery. Andrew Clarke will assume his new role in September. He will be based at Mars Wrigley Confectionery’s global headquarters in Chicago, Illinois. Andrew Clarke. Since 2015 Andrew Clarke has been Chief Marketing & Customer Officer. [...]...
  • More Milk Needed to Cover Demand in 2030 – New Technologies Will Help Between now and 2030 worldwide demand growth for milk and milk products will be three times the level of current US milk production. This was one of the main findings of the latest publication, from the IFCN – the Dairy Research Network – discussed at the 19th IFCN Dairy Conference, held at Teagasc, Moorepark, Cork [...]...
  • Danone Early Life Nutrition Launches Category Overhaul Danone Early Life Nutrition is launching a category refresh that spans its leading baby food brands, Cow & Gate and Aptamil. Cow & Gate is launching fifteen new food recipes across the pouch, cereal, jar and tray product ranges, as well as a complete packaging re-brand across its entire formula milk and food portfolio. Starting from mid-June, [...]...
  • Speed Up Poultry Processing – 15,000 bph With Meyn Rising consumer demand for high-protein food and changing customer preferences have spurred the global market for poultry meat. In response to this growing demand, the market has been forced to increase production volumes. This results in longer production days and increased line speeds. Especially greenfield projects, but also existing plants demand the highest possible processing [...]...
  • Mondelēz International Invests $200 Million in Czech Biscuit Plant to Accelerate Growth in Europe Mondelēz International has invested $200 million since 2014 in its Czech Republic-based Opava biscuit manufacturing facility, which employs nearly 1,000 people and produces Power Brands like Oreo, belVita, Milka and Cadbury, for the European market. The investment builds on Opava’s proud heritage of more than a century as a biscuit-making centre and supports the company’s [...]...

Consumers Prefer Taste and Sweetness of Reduced-sugar Cookies With Taura’s JusFruit Pieces

Consumers Prefer Taste and Sweetness of Reduced-sugar Cookies With Taura’s JusFruit Pieces
June 12
11:00 2018

Reduced-sugar cookies containing Taura’s JusFruitTM pieces are perceived to be just as sweet as full-sugar alternatives, research has found. In a consumer sensory panel, reduced-sugar cookies containing the concentrated fruit pieces were not perceived to be less sweet than a full sugar alternative, even though they contained 30% less sugar. Furthermore, they outscored both full-sugar and standard reduced-sugar options on overall taste, and came closest to optimum sweetness.

Taura’s JusFruitTM pieces are made with the company’s unique Ultra-Rapid Concentration (URC®) technology, which concentrates the natural sweetness of fruit. Including them in sugar-reduced recipes creates “sweet spots” which increase the overall perception of sweetness.

Researchers set out to test the ability of the pieces to overcome the challenge of decreased sweetness and flavour in sugar-reduced biscuits.Twenty-six untrained panellists blind-tasted a full-sugar cookie, a cookie with 30% reduced added sugar, and a cookie with 49% reduced added sugar with JusFruitTM pieces.

The two reduced sugar recipes had similar sugar content due to the sugars that occur naturally in the fruit. An added benefit of the addition of JusFruitTM pieces was that it increased the fibre content of the cookies by 60%.

The tasters were first asked to evaluate how sweet they thought each recipe was.The results revealed no significant difference between the full sugar reference cookies and the sugar-reduced cookies with JusFruitTMpieces.However, the sweetness of the standard sugar-reduced cookies was perceived to be significantly lower.

Sweetness was also evaluated on a seven-point hedonic scale, with a score of four corresponding to “just sweet enough.”The standard sugar-reduced cookies scored 3.71, while the full-sugar cookies scored 4.57, suggesting that they were considered too sweet.The cookies with JusFruitTM pieces came closest to optimum sweetness with a score of 4.25. Furthermore, they outscored the other two recipes on overall taste.

Dr Els Vandenberghe, Product Development Technologist at Taura Natural Ingredients, comments: “The big challenge for manufacturers of sweet bakery products is to develop recipes that offer lower free sugar intake without compromising on taste. Our JusFruitTM pieces offer the ideal solution. This research demonstrates that the sweet spots they provide can compensate for loss of flavour and sweetness in sugar-reduced cookies. Not only were the cookies with our pieces perceived as just as sweet as the full-sugar version, they were also liked more.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 17, 2018The Excellence of Italian Food and Wine (Bellavita Expo)
  • June 25, 2018Packaged., The 7th Global Summit
  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements