FDBusiness.com

Deliveroo Launches New Platform to Enable Restaurants to Reach New Audiences

 Breaking News
  • British Brewers Decrease Their CO2 Emissions by 42% Total CO2 emissions from the UK’s brewing industry have fallen by 42% in the last decade (2008 to 2018) – a reduction of 202,952 tonnes – according to new research conducted by the British Beer & Pub Association (BBPA). The research also found that the energy used to brew a pint of beer in the [...]...
  • Small Irish Snack Manufacturer Secures Major Contract With Tesco Pinkfinch, a County Down-based fruit snacks supplier, has secured a major contract with Tesco Ireland, which will see an estimated 100,000 bags sold annually. From launching his business in his parent’s spare bedroom five years ago,  Pinkfinch founder Michael Heaslip (pictured) has grown his innovative product line across Ireland, the UK, Europe, and the Middle East,  with [...]...
  • UK Supermarkets are Struggling to Grow The latest grocery market share figures, published by Kantar, show year-on-year supermarket sales were flat during the 12 weeks to 11 August 2019 as the tough comparisons with 2018’s strong summer continue. The memory of last year still looms large for retailers and this summer’s comparatively poor weather, combined with low levels of like-for-like price [...]...
  • Tickets Still Available For 2019 Irish Food & Drink Business Awards Some tickets are still available for the 2019 Irish Food & Drink Business Awards presentation ceremony and gala dinner to be held at the Citywest Hotel in Dublin on the evening of Thursday, 5 September 2019. The winners of the 2019 Awards will be named at the event. The prestigious awards programme, which was first introduced [...]...
  • Nestlé UK Launches New On-trend Flavours Nestlé has introduced two new on-trend flavours to its much-loved Munchies brand in the UK and Ireland. Available in 101g sharing bags, new Munchies Chocolate Fudge Brownie and Munchies Cookie Dough are the first new Munchies products since 1996. The new flavours were created at Nestlé’s confectionery sites in York and Fawdon, Newcastle. Munchies Brand Manager [...]...

Deliveroo Launches New Platform to Enable Restaurants to Reach New Audiences

Deliveroo Launches New Platform to Enable Restaurants to Reach New Audiences
April 10
09:39 2017

Deliveroo has launched Deliveroo Editions, a revolutionary platform that will enable hundreds of restaurants to reach new customers in cities around the world, without needing a high street premise. Customers across the world will gain access to over 300 leading restaurants as Deliveroo Editions brings chefs and restaurateurs to new locations in cities across the world.

Deliveroo Editions gives restaurateurs the chance to launch, expand and test new innovations with delivery-only offerings and are the result of extensive market analysis drawing on the unique data available to Deliveroo.

Using its own technology, Deliveroo can identify specific local cuisines missing in an area, identify customer demand for that missing cuisine and hand-pick restaurant brands that are most likely to appeal to customers in that area.

The roll-out will see Deliveroo provide restaurant partners with the infrastructure – including bespoke kitchens, local marketing support and fleets of riders – that allows them to launch delivery-only menus catered to local tastes.

Deliveroo Editions will also mean customers who want access to food from restaurants that have yet to open in their town or city will be able to access their menus to enjoy at home – cooked by chefs employed and trained by the restaurants themselves.

 Will Shu, CEO of Deliveroo, says: “Deliveroo Editions makes good on our promise to widen access to the world’s best food. By partnering with some of the top restaurants in the business – from unique independents to high-street favourites – we’re ensuring people have access to incredible food on demand. By drawing on the unique technology that motors Deliveroo, we are able to identify gaps in the market and curate bespoke restaurant selections, meaning more choice for customers and the chance for our partners to scale. This is the biggest development in the market since Deliveroo first launched.”

The international roll-out comes after successful London trials with leading restaurants such as Franco Manca, On The Bab and Motu Indian Kitchen, a unique collaboration with Michelin-starred restaurateur Karam Sethi. The trial resulted in thousands more deliveries for local riders as well as work for over 100 full-time restaurant employees.

Deliveroo works with over 20,000 restaurants, as well as over 30,000 riders to provide its food delivery service. Deliveroo is headquartered in London, with more than 1,000 employees in offices around the globe. Deliveroo operates in over 140 cities across 12 countries, including Australia, Belgium, France, Germany, Hong Kong, Italy, Ireland, Netherlands, Singapore, Spain, United Arab Emirates and the United Kingdom.

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2019Packaging Innovations & Luxury Packaging London 2019
  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements