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Denny Bros give Saucy Fish Co a promotional boost with leaflet labels

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Denny Bros give Saucy Fish Co a promotional boost with leaflet labels

Denny Bros give Saucy Fish Co a promotional boost with leaflet labels
September 10
10:13 2012

Denny Bros’ Fix-a-Form is being used on Saucy Fish Co packaging for a new promotional campaign

Unique code marketing company Hive has helped devise a promotion running on packs of fresh tuna with sweet soy and chilli sauce.

Denny Bros’ 50mm, four page leaflet label includes a unique code allowing shoppers to claim 500 points going towards prizes including £5 and free cinema tickets, an iPad and £100 of iTunes or £5 paid into the consumer’s bank account. Over 24,000 Fix-a-Forms were printed for the promotion.

Nicola Salisbury of Denny Bros adds: “The Saucy Fish Co Fix-a-Forms are as fun and vibrant as their ingenious host packs.  They are catching a large number of fish buyers looking to try something new.”

Hive’s Keran Turakhia added: “The Hive platform and Denny Bros Fix -a-Form together facilitated the offer where every customer who enters their code can claim a £5 refund.

“The cost per pack works out to approximately £1 per pack. It sounds like magic but works on the principle that only the promotionally sensitive get the refund.”

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