FDBusiness.com

Denny Bros to Showcase Multi-page Labels at The Food & Drink Trends & Innovations Conference

 Breaking News
  • Lidl Becomes the UK’s Seventh Largest Supermarket The latest grocery market share figures from Kantar Worldpanel, for the 12 weeks ending 13 August 2017, show Lidl has increased its market share to a new record high of 5.2% – up 0.7 percentage points year on year – to become the UK’s seventh largest grocer. Fraser McKevitt, head of retailer and consumer insight at [...]...
  • 2 Sisters Plans Investment in Welsh Plant Britain’s biggest food manufacturer, 2 Sisters Food Group, has announced plans to expand supply from its Welsh processing facility in Merthyr Tydfil. The £1.4 million investment in the beef and sheep plant will be spent on modernising the beef boning hall and improving efficiency, quality and process control. Ranjit Singh, chief executive of 2 Sisters Food [...]...
  • Towards a Fairer Food Supply Chain – European Commission Asks For Input The European Commission is launching an EU-wide public consultation on how to make the EU food supply chain fairer. Farmers, citizens and other interested parties are invited to share their views on the functioning of the food supply chain through an online consultation that runs until 17 November. There are indications that the added value [...]...
  • Bord Bia Leads First Irish Presence at Japan International Seafood & Technology Expo Bord Bia (Irish Food Board) and Irish seafood exporters will exhibit for the first time at Japan International Seafood and Technology Expo in Tokyo  determined that its extensive market insight and promotion activity in South East Asia will lead to new business opportunities. The Bord Bia seafood strategy of expanding into emerging markets and maintaining its strong position in [...]...
  • New Video Guide to WCB Universal Twin Screw Pumps SPX FLOW is committed to providing excellent support and ensuring customers get the most from their equipment. As part of this regime, a series of maintenance videos have been created which provide clear, step-by-step guides to the correct maintenance procedures for SPX FLOW pumps, valves and other products. Properly maintaining equipment is an essential part [...]...
  • World’s Most Modern Snack Plant Begins Operations in Finland The world’s most modern dairy snack plant has commenced operation at Valio Riihimäki in Southern Finland. The snack plant is the largest single investment in Valio’s history. Construction of the new snack plant began in 2014 and took about three years. The area of the plant building is approximately 20,000 square metres. The plant is [...]...

Denny Bros to Showcase Multi-page Labels at The Food & Drink Trends & Innovations Conference

Denny Bros to Showcase Multi-page Labels at The Food & Drink Trends & Innovations Conference
April 29
10:49 2014

A wealth of ideas will be on show at the Food & Drink Trends and Innovations Conference to keep in-store and online packaging concepts fresh, functional and profitable

Packaging experts from Denny Bros will be among a select number of exhibitors at the forthcoming Food & Drink Trends and Innovations conference, a one day conference on 20 May 2014 which features speakers and contributors from over 22 national and global brands.

The London-based event will encourage brand owners to focus on innovation, product functionality and sustainability with in-store and online packaging concepts covering the food and drink supply chain.  Denny Bros will be demonstrating the latest multipage informational and promotional ideas from Fix-a-Form designed to create stand-out appeal to boost sales and maximise profits.  The customer messaging campaigns will cover advertising, cross-selling, PR, social seeding and Corporate Social Responsibility (CSR) themes.

Fix-a-Form multi-page labels allow for the communication of large amounts of text on-pack including multiple languages and cross-brand promotions.  They work in synergy with the host-pack eliminating the need for major artwork changes to the original packaging. 

Confident of the need for strong product POS and online support, Stephen Jarrold, Marketing Director of Denny Bros said: ‘It is vital for us to keep packaging ideas relevant so that manufacturers across all sectors – particularly food and drink -can keep their customers safe, informed and engaged.  Multi-page labels like Fix-a-Form do this by communicating unlimited messaging for the purpose of informing, educating, entertaining and converting targets into customers.  While on-pack communications used to be a niche marketing activity it is now becoming far more mainstream as brands put more investment into shopper analysis and product enhancement campaigns.

‘We hope to convince many new brand owners and manufacturers to use the Fix-a-Form multi-page concept to add content, engage, excite – and sell!’

Subjects for discussion during the event include new product development, digital and social media, health and nutrition, snacking and world foods. Manufacturing and retail contributors will include ASDA, Alpro UK, Dairy Crest, Eat Natural, Fox’s Biscuits and Avana Bakery, Harrods, Metcalfe’s Food Company, Morrisons, Müller, mySupermarket, Sainsbury’s, Waitrose and YO! Sushi. 

For the food and FMCG sectors, the supermarket environment is increasingly competitive and on-shelf presence is key to creating sales.  With the rising costs of getting POS material into shops and food outlets, it has become much more critical to build a culture around the brand on shelf with on-pack ideas and the easiest way to make impulse decisions happen is to flag-up intelligent-Customer Relationship Marketing (CRM) messaging by using the multi-page label concept Fix-a-Form.

EU regulations are dictating that an increasing amount of copy is required        on-pack and so brand managers from all sectors are ensuring that there is clarity in terms of the labelling of ingredients, storage and usage instructions.  Important factors still include multi-lingual variants, product testing information, and promotional information outlining the terms and conditions of competitions and giveaways. 

To find out more about Fix-a-Form multi-page labels visit the forthcoming Food and Drink Trends and Innovations Conference www.foodanddrinkconference.com or contact us today on 01284 701381 or email fix-a-form@dennybros.com

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 11, 2017drinktec
  • September 13, 2017FI Asia
  • September 19, 2017PROCESS EXPO 2017
  • September 22, 2017Global Summit on Food & Beverages
AEC v1.0.4

Jobs: Food Packaging

The Magazine

F&D Business Preferred Suppliers

Advertisements