FDBusiness.com

Design firms draw on Casa Sauza’s heritage to create tequila bottle

 Breaking News
  • Ardgowan Unveils Plans For Inverclyde Distillery Ardgowan Distillery has revealed ambitious designs for its new £12 million distillery which is being built on the Ardgowan Estate near Inverkip, 30 miles west of Glasgow. The plans showcase the flagship building which has just secured revised planning consent from Inverclyde Council. The striking new design, by Michael Laird Architects, brings a number of improvements [...]...
  • HKScan Launches Exports of Finnish Poultry Products to Sweden HKScan, the Nordic food and meat group, has started exporting Finnish poultry products to Sweden. They will initially be sold through the largest retailer ICA’s outlets under the Karinäs®(Kariniemen®) brand. The launch gives Swedish consumers access to a new innovation: high welfare farm-born poultry that is hatched on the farm where it is raised. This new concept is [...]...
  • Almonds Retain Top Spot For Nut Introductions in Europe According to Innova Market Research’s latest Global New Product Introductions Report, almonds retain the number one spot for nut introductions in Europe. With a 47% share of global almond product introductions, the region leads globally for the eleventh year running. Europe as a whole saw a total of 5,017 new introductions with almonds – a [...]...
  • Arla Foods UK Launches New Standards Model to Bring Sustainable Change to Dairy Farming With ongoing volatility in the global milk markets, increasing consumer misunderstanding of the sector, polarised levels of support for UK dairy farmers and a new post-Brexit Agriculture Bill the challenges for dairy farmers are mounting. Farmer-owned co-operative Arla Foods has launched ‘Arla UK 360’ – a new standard in UK dairy farming. The Arla UK 360 [...]...
  • €172 Million to Promote EU Agri-food Products In and Outside the EU The European Commission will provide funding of €172.5 million from the EU agricultural budget to promote EU agri-food products in Europe and across the world. 79 campaigns, covering a wide range of products such as dairy products, olives and olive oil, and fruit and vegetables, will be rolled out over the next three years. Agriculture and [...]...

Design firms draw on Casa Sauza’s heritage to create tequila bottle

January 26
12:30 2013

Structural packaging consultant Studio Davis has linked up with design agency Osborne Pike to create a distinctive bottle for Beam’s tequila brand Casa Sauza

The 750ml Edicion Limitada bottle has been created to reflect Casa Sauza’s heritage and craftsmanship. Studio Davis and Osborne Pike took inspiration “from La Quinta, the spiritual home of the Sauza family; La Constancia, the ageing room; Obsidian, the ancient volcanic rock that gives the land in this region its fertile properties; and Don Cenobio Sauza, the founder of the distillery”.

Gigi Dadan, global tequila marketing director at Beam said: “Limited-edition bottlings and special small batch, premium expressions are among the most significant new developments in the tequila category. Casa Sauza XA is an exciting addition to our portfolio. This new signature expression is a nod to our pioneering spirit and dedication to creating exceptionally fine tequila for today’s sophisticated palates.”

Will Davis, creative director at Studio Davis, added: “When we were ideating this unique packaging, we knew there was potential to explore a new and innovative usage experience for the ultra-premium spirit category. Innovative packaging ideas can often be rejected if they are not relevant to the brand, but we felt the new opening ritual executed with leather straps and metal buckles achieves the right balance of heritage and craftsmanship with a novel consumer experience”.

David Pike, creative director at Osborne Pike, said: “The unique bottle form and opening ritual already says a lot about this innovative product. We wanted to keep the graphic elements simple and refined, placed within the glass ‘saddle’ that is such an elegant feature of Studio Davis’ bottle. We came up with the idea of using ‘XA’ as a descriptor, a nod to premium cognac’s XO designation but with a Mexican twist.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 18, 2018Future Food-Tech London - Marketing Partnership
  • October 21, 2018Int'l Food Products Exhibition (Sial)
  • October 25, 2018Italian Espresso Coffee Show (TriestEspresso Expo)
  • October 25, 2018Finnish Food Fair
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements