FDBusiness.com

Diageo Launches Two New Guinness Porters

 Breaking News
  • Continued Growth by Marston’s Marston’s, a leading British pub operator and independent brewer, has reported a 4.7% rise in underlying revenue to £553.1 million for the 26 weeks ended 30 March 2019, reflecting strong growth in its brewing business, the contribution from new openings and pub acquisitions and positive like-for-like sales in its pub businesses. Underlying operating profit at [...]...
  • UK Ethical Food and Drinks Sales Hit £8.2 Billion British consumers are increasingly eating with a conscience as latest research from Mintel reveals that last year the nation spent £8.2 billion on ethical food and drink, including organic, Fairtrade, Rainforest Alliance and Marine Stewardship Council (MSC) certified products. Over the past five years, sales of ethical food and drink have shot up by 43% [...]...
  • UK Restaurant Closures Accelerating as High Street Pressures Mount The number of restaurants in Britain fell by 2.8% in the year to March 2019, the latest edition of the Market Growth Monitor from CGA and AlixPartners reveals — with high streets in the south of England, excluding London, hit especially hard by closures. The figure equates to net closures of 768 restaurants over 12 [...]...
  • European Commission Clears Acquisition of European and Thai Businesses of BRF by Tyson Foods The European Commission has approved, under the EU Merger Regulation, the $340 million acquisition of the European and Thai Businesses of BRF of Brazil by Tyson Foods of the US. BRF’s European and Thai businesses are active throughout the poultry supply chain in Thailand, and import into and further process poultry meat in the European [...]...
  • Samworth Brothers Launches New Food-To-Go Business Samworth Brothers, the family-owned British food group, has launched a new food-to-go business and delivery service – Fresh Food For Now Company. The new venture marks the evolution of the existing Ginsters van operation into a fresh new business, offering vendors a complete food-to-go solution with an extended range of brands and products to cater [...]...

Diageo Launches Two New Guinness Porters

Diageo Launches Two New Guinness Porters
September 09
14:35 2014

Diageo has release of two brand new beers – GUINNESS DUBLIN PORTER and GUINNESS WEST INDIES PORTER. Inspired by authentic recipes, whose origins lie in the historic GUINNESS’ brewers’ diaries from the late 1700s and early 1800s, the new beers will be available in selected pubs and retailers from mid-September.

Combining a rich heritage of 255 years of beer making experience and a proud legacy of innovation, GUINNESS DUBLIN PORTER and GUINNESS WEST INDIES PORTER are the first releases from a new brewing project at the St James’s Gate brewery in Dublin. ‘The Brewers Project’ gives GUINNESS’ enterprising brewers license to explore new recipes, reinterpret old ones and collaborate freely to bring exciting beers to life.

The new porters started their journey in GUINNESS’ pilot brewery, home to all brewing innovation and craft at St James’s Gate. The brewery is a hub of beer exploration, innovation and passion, where some of the best and brightest brewers have been busy brewing and refining their technique since the dawn of the industrial revolution.

DiageoGUINNESSDUBLINPORTERANDWESTINDIESPORTERWith origins in a 1796 entry in GUINNESS’ brewers’ diaries, GUINNESS DUBLIN PORTER was inspired by the golden age of porter in the 1800s. This was a time when porter was the working man’s beer and after a long day’s work in Dublin or London, GUINNESS would have been a respected choice.

GUINNESS WEST INDIES PORTER is based on an 1801 diary entry for the first GUINNESS purposely brewed to maintain its freshness, on long sea voyages to the Caribbean and beyond. To guarantee the best quality upon arrival, GUINNESS brewers made a porter with more hops and a higher gravity. With their distinctive tastes, these new porters will offer beer lovers in Ireland and the UK something different and a fresh take on what’s been enjoyed for centuries.

Marketing Director, GUINNESS Western Europe, Stephen OKelly said: “It’s an exciting time in the beer market, and we have made a big commitment to growing GUINNESS, through innovation, in the years to come. GUINNESS is only 255 years into its 9,000-year lease on the St. James’s Gate brewery in Dublin; these two new releases are the first taste of what’s to come.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements