FDBusiness.com

Finns Rank Valio as Most Sustainable Brand For the 6th Time

 Breaking News
  • Pernod Ricard to Acquire Super-premium Italian Gin Brand Pernod Ricard is acquiring Italian super-premium gin brand Malfy from Biggar & Leith for an undisclosed price. Malfy is a range of super-premium gins distilled by the Vergnano family in the Italian region of Moncalieri, and already present in several international markets such as the United States, United Kingdom and Germany. Each gin in the [...]...
  • Nestlé and Carrefour Give Consumers Access to Blockchain Platform Nestlé and Carrefour, the French retail group, have announced that they are giving consumers access to blockchain data for Mousline purée in France. This is the first time that Nestlé is sharing information on its products with consumers via a blockchain platform. Consumers can use their smartphone or other device to scan a QR code on [...]...
  • Plastics Action Alliance Sets Targets to Achieve Sustainable Reduction in Use of Plastic in Ireland Plastics Action Alliance, the recently formed group that comprises of 11 leading agricultural processing and food businesses in Ireland, has set out its key objectives. The industry leading group aims to significantly reducing the use of plastic packaging across its members’ operations. Formed at the end of 2018, the Plastics Action Alliance is a collaboration that [...]...
  • Carlsberg UK Gets Honest About Its Beer Carlsberg UK has launched its most ambitious and honest consumer facing campaign ever in a bid to drive reappraisal of its flagship beer brand. Expected to reach 97% of the UK, the £20 million campaign conceived in collaboration with agency partners Fold7, Clifford French and Initiative – trades on the equity of the brand’s renowned [...]...
  • Alternative Proteins Challenge Dairy Dominance The value of the sports nutrition market is set to grow by around 8% per year to reach over US$17 billion globally in 2021, according to Innova Market Insights’ forecasts. The mainstreaming of the market has led to a surge in interest in plant-based alternatives with the traditional dominance of whey and other dairy proteins [...]...

Finns Rank Valio as Most Sustainable Brand For the 6th Time

Finns Rank Valio as Most Sustainable Brand For the 6th Time
April 10
15:14 2019

Valio is the most sustainable brand in Finland for the sixth consecutive year, if you ask consumers. The 2019 Sustainable Brand Index survey measured the sustainability of European and Finnish brands.

According to the consumers participating in the survey, the best things about Valio are its Finnish milk, its attention to animal welfare, and its environmentally friendly packaging. Finns also see Valio as a good performer in terms of reducing climate impacts.

“The IPPC climate report published in autumn 2018 brought an unprecedented intensity to the discussion around the environmental impacts of food production. At Valio, we take the climate change challenge seriously and we want to be part of the solution. Last year we set a big target: we are aiming for a carbon-neutral milk chain by 2035,” says CEO Annikka Hurme.

One concrete action on the way towards a carbon-neutral milk chain is plant-based packaging. All of Valio’s gable-top milk, buttermilk, cream and yogurt cartons sold in Finland are made from 100 percent plant-based, renewable material.

“It’s great to see that environmentally friendly packaging is important to Finns. The climate impact of plant-based packaging is 58 percent less compared to traditional cartons. The annual climate impact is equivalent to driving a car more than 10,000 times from Helsinki to Kittilä, Lapland and back,” Annikka Hurme continues.

The survey results also indicate that animal welfare and the Finnish origin of milk were important to Finns. About 5,000 Finnish milk producers own Valio through co-operatives.

She elaborates: “We pay all the profit from our operations to the dairy farms in the price of milk. When you choose Valio’s cheese or yogurt in the store, you can be sure that the money is going to the producer, i.e. the owners of Valio. And we can also thank them for the fact that Finnish milk is the world’s purest and the animals are the world’s healthiest. For example, antibiotics are never given to the animals without reason. A year ago we started paying a responsibility bonus to the farms that commit more to animal welfare than required by law. About 93 per cent of all the milk already comes from these farms.

Sustainability is long-term work and there are also challenges associated with it. A couple of weeks ago the NGO Finnwatch published a report in which it investigated the rights of employees in Thai plants supplying pineapple and thickeners to Valio. The grievances that were discovered had not been revealed in plant audits.

“We need more know-how in managing human rights risks in so-called risk countries. This year we will conduct a human rights assessment of our supply chain. We will also define in more detail our own practices to ensure responsibility. It’s great that civic organizations are spurring and helping companies in sustainability efforts.”

How the Sustainable Brand Index study was conducted

Sustainable Brand Index is Europe’s biggest brand sustainability study, and it has been conducted annually since 2011.

“The goal of the study is to spread and increase information about sustainability. A significant dairy industry player is expected to take responsibility for the impacts of its operations. Valio is perceived as taking care of that in an exemplary manner,” says Erik Elvingsson Hedén, founder of the Sustainable Brand Index.

The 2019 study surveyed a total of about 50,000 people: 10,300 from Finland, 7,400 from Denmark, 18,600 from Sweden, 7,700 from Norway, and 6,000 from the Netherlands. The target group of the survey was 16−70 year olds in each country. The sample represents the demographics of each country. The surveys were conducted in January-March 2019.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements