FDBusiness.com

Flavour Trends – On a Discovery Mission

 Breaking News
  • Coca-Cola HBC to Acquire Italian Water and Sparkling Beverages Company in €88 Million Deal Coca‑Cola HBC has agreed to acquire Acque Minerali, a privately-held natural mineral water and adult sparkling beverages business based in Italy. The acquisition is being made in conjunction with The Coca-Cola Company, in-line with previous similar acquisitions. The total enterprise value payable by Coca‑Cola HBC and The Coca‑Cola Company, subject to customary closing adjustments, amounts [...]...
  • Britvic Signs Up to Science Based Targets Initiative Britvic has pledged to pursue bolder greenhouse gas (GHG) emission reduction targets by signing up to the Science Based Targets initiative. Britvic joins around 600 leading companies from around the world in formally committing to independently verified science-based GHG emission reduction targets. Britvic’s A Healthier Everyday sustainability strategy recognises climate change as one of the biggest threats facing [...]...
  • Marks & Spencer Partners Infarm to Bring Urban Farming to London Stores M&S Food is partnering with infarm – one of the world’s most advanced urban farming platforms – to deliver a range of fresh produce grown and harvested in a selection of the retailer’s London stores. Customers will now find a range of fresh herbs – including Italian, Greek and Bordeaux Basils, Mint, Curly Parsley and Mountain [...]...
  • Coca-Cola European Partners to Remove 4,000 Tonnes of Single-use Plastic by Swapping Shrink Wrap For Cardboard in Western Europe Coca-Cola European Partners, will be replacing plastic shrink wrap with cardboard for its can multipacks across Western Europe, removing approximately 4,000 tonnes of single-use plastic per year across the region. This is the latest move in Coca-Cola’s commitment to tackle packaging waste and remove all unnecessary single-use plastic from its secondary packaging. Plastic shrink wrapping is used [...]...
  • EU Leading in Global Agri-food Trade The EU has been confirmed for yet another year in its position as the largest global exporter of agri-food products, with sales reaching €138 billion in 2018. Agriculture products represent a solid share of 7% of the value of EU total goods exported in 2018, ranking fourth after machinery, other manufactured goods and chemicals. Agriculture and [...]...

Flavour Trends – On a Discovery Mission

Flavour Trends – On a Discovery Mission
July 04
10:37 2019

The search for something new, different, and exciting is leading flavour developments in food and beverage, supported by an ongoing interest in natural, clean label and healthier options. ‘New Discoveries’ emerges as the leader in Innova Market Insights’ Top Flavour Trends for 2019, as the company continuously analyzes global developments in food and beverage launch activity and consumer research to highlight the trends most likely to impact the food and beverage industry over the coming year and beyond.

Innova Market Insights Top Flavor Trends for 2019 are:

1. New Discoveries
Consumers are on a big, broad journey of discovery, moving out of their comfort zones to explore new food experiences, with flavour playing a major part in that. This is illustrated by the fact that two out of three US respondents in an Innova Market Insights survey agreed with a statement that they love to discover new flavours. Even among more traditional consumers who didn’t agree with the statement, there is still a role for reinventing classic flavours with novel twists, alongside developing new and more unusual flavours and combinations.

2. Sensational Concepts
Brands are leaning towards more remarkable and unusual flavour hybrids, as well as stronger taste experiences (hot, sweet, savoury, etc.), while sour options are also surging in popularity. Well-established sweet and salty combinations are being joined by a whole raft of other hybrid flavour solutions, led by initiatives such as sushi pizza, spicy tuna roll corn dogs, pasta bacon tacos and ramen burgers in the foodservice sector.

3. Sophisticated Touch
Established flavours perceived to be dull are being reinvented, often in much more complex and sophisticated combinations. An aging population globally is driving the demand for more adult-oriented options, with traditional coffee flavour, for example, increasingly giving way to more upmarket, added-value and on-trend options, such as Cold Brew Caramel Latte, in a whole range of food and beverage products. As well as coffee, other adult-oriented flavours growing in popularity include various types of alcohol, as well as smoke/roasted options.

4. Cultural Celebration
Consumers regard themselves as world citizens and are increasingly interested in diverse flavours inspired by foreign cuisines. Southeast Asian, East Asian, Mediterranean and Middle Eastern flavors are more in evidence in traditional and familiar Western snacks, beverages and ready-to-eat meals. This demand for authentic-style ethnic alternatives focuses not just on flavour, but also recipes and even product/ingredients origins/provenance.

5. Fifth Dimension
Umami is the fifth basic taste after sweet, sour, bitter and salty but unlike the others, it’s hard to define. Often described as savoury, meaty deliciousness, it comes down to the taste of glutamates on our tongue. Western awareness remains low, but the rising demand for exotic flavors and convenient home cooking is driving growth of launches with an umami claim. Conversely, umami is well-established and understood in the East, but the recent focus on mindful food choices and the demand for clean and healthy products has driven the use of ingredients with a natural source of umami taste.

The other top trends identified by Innova Market Insights are:

6. Bitter is Back
7. Botanicals Branch Out
8. Fruitful Favourites
9. Functionally Flavourful
10. Flavour Connections

About Author

mike

mike

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • October 1, 2019PPMA Total Show
  • October 17, 2019Future Food-Tech
  • November 18, 2019Plastics Caps and Closures Conference 2019
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements