FDBusiness.com

Fundamental Changes Ahead For Global Wine Industry

 Breaking News
  • Orkla Acquires Leading Czech Frozen Vegetable Producer Through its wholly-owned subsidiary Hamé, Nordic food group Orkla has purchased Agrimex, a leading frozen vegetable producer in the Czech Republic. Hamé is a leading branded food company in the Czech Republic and Slovakia, and holds strong positions in the liver paté, ready meals, ketchup, jam, baby food and tinned vegetable categories. Through the acquisition [...]...
  • Change of Leadership at Alpro Bernard Deryckere, current CEO of Alpro who has been leading the company for the last 16 years, is stepping down and handing over management responsibility to Sven Lamote. Sven Lamote will be tasked to prepare the Alpro plant-based business for its next stage of growth as the company’s new General Manager, building on Bernard Deryckere’s [...]...
  • Ornua Expands into South Korea With Launch of Kerrygold Ornua, Ireland’s largest exporter of Irish dairy products, has announced a major product expansion into the South Korean market with the launch of Kerrygold butter. Kerrygold will be sold through major Korean retailers. Kerrygold dairy products, made from the milk of grass-fed cows, will bring a unique new offering to South Korean consumers. Korean consumers place a high [...]...
  • East Meets West – Taura Inspires Global Flavour Combinations at FIE Real fruit and vegetable pieces are the perfect way to combine eastern and western flavours, Taura Natural Ingredients will demonstrate at Food Ingredients Europe. With consumers seeking new taste sensations, and eastern flavours particularly sought after, Taura – part of Frutarom – offers a range of ways to help manufacturers satisfy adventurous palates. The company’s unique [...]...
  • Pots Showcase Dairy Delights Regional French dairy producer Duo Lozère has selected RPC Bebo Bouxwiller to supply the packaging for the company’s high quality organic yoghurts and fromage blanc. The stylish 125cc thermoformed polypropylene pots are lightweight and easy to handle, combining consumer convenience and ease of use with effective product protection and presentation. Newly-designed graphics, offset printed in a [...]...

Fundamental Changes Ahead For Global Wine Industry

Fundamental Changes Ahead For Global Wine Industry
February 08
12:21 2017

Following a bump in the road, China is once more expected to drive global grape wine consumption between now and 2020, according to the IWSR Vinexpo Report 2017, the most comprehensive survey of the global wine market. Asia-Pacific will thus supplant the Americas as the main engine for wine growth over the coming period. At current rates, China will overtake the UK to become the second most-valuable still wine market by the end of the forecast period.

For 2017, premium wines (above $10.00) are forecast to grow the most. Winemakers in Australia, France and Italy will perform particularly well on the international stage. Each is expected to see an additional 1m nine-litre cases this year alone. New Zealand’s rise will continue, particularly in North West Europe. However, by virtue of their expansive and developing home market, premium US winemakers will enjoy the most volume gains.

Premium, pale dry rosé may have dominated the headlines in recent years, but rosé’s main driver remains offdry varieties. According to IWSR analyst Giles Gough, this is where the category is expected to continue to see the most gains over the coming period. “Emerging wine markets will be a key driver – especially South Africa – where ‘natural sweet’ rosé has captured the imagination of emerging middle-class drinkers,” says Gough. “Even in developed markets, the sweeter rosé style has an important role to play in talking to younger drinkers, who otherwise may defer entry to the category, or not at all.”

The biggest innovation remains low-alcohol and flavoured wines. These products have been one of the major success stories in the UK, while Germany has led the way in flavoured low-alcohol and/or alcohol-free sparkling wines. Elsewhere in Europe, low-alcohol and flavoured wines are gaining traction, in part to fight category blur – the tendency among consumers to switch between beers, ciders and wines – and in part in response to evergrowing levels of health awareness. Prosecco’s boom is set to continue worldwide as the trend spreads geographically. In 2010 prosecco was 10% the size of Champagne in the UK; by 2020 it is forecast to be three times bigger.

The report comprises a global summary with detailed market and consumer insights for an additional 20 key countries, forecasts for 2016 to 2020, and historical data from 2010. It offers breakdowns by market, volume, colour, value and price point. Additional data on international trade, production and area under vine is also supplied. The final section places wine in the context of the global alcohol market and examines how it is affected by category blur, thereby assessing potential growth threats and opportunities across three key global regions.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • November 28, 2017Fi Europe
  • December 4, 2017Plastics and Paper in Contact with Foodstuffs 2017
  • January 8, 2018RAI Exhibition
  • January 16, 2018Sival Plant Production Trade Show
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements