FDBusiness.com

Further Success For Welsh Hills Bakery

 Breaking News
  • New Chief Executive For Tate & Lyle Tate & Lyle, a global provider of ingredients and solutions to the food, beverage and other industries, with operations in over 30 locations worldwide, has appointed Nick Hampton as Chief Executive with effect from 1 April 2018. Nick Hampton is currently Chief Financial Officer and a Board member of Tate & Lyle. Nick Hampton succeeds Javed [...]...
  • Müller Direct Next Generation Müller, Britain’s biggest producer of branded and private label fresh milk, butter, yogurt, desserts and dairy ingredients, has announced a new initiative to help ambitious young farmers build vibrant dairy businesses for the future. Müller will initially work closely with a group of approximately 25 Müller Direct young farmers who have the potential to create [...]...
  • New Geographical Indication From the Netherlands The Commission has approved the addition of a new product from The Netherlands to the quality register of Traditional Speciality Guaranteed (TSG). ‘Suikerstroop’ is dark brown syrup made of the syrupy liquid left behind during the production of sugar from sugar beet or sugar cane. It has a sweet taste due to its large sugar content (at [...]...
  • Firmenich Extends Capability to Design Innovative and Sustainable Natural Ingredients Firmenich has established an exclusive partnership with Blue Marble Biomaterials, a leading US biotechnology company specialized in natural and sustainable ingredients. With this partnership Firmenich gains direct access to key expertise, from biomimicry to non-GM fermentation, enabling the design of innovative and sustainable natural ingredients for the food, beverage and flavor industries. “At Firmenich, we are committed to [...]...
  • Tetra Pak Pledges Support For EU Plastics Strategy Tetra Pak has pledged to support the European Commission’s Plastics Strategy, announced as part of the EU Action Plan for a Circular Economy. The company will: Work with industry partners to ensure that by 2030, recycling solutions are in place for all components of beverage cartons so they can be fully recycled across Europe; Substantially increase the use [...]...

Further Success For Welsh Hills Bakery

Further Success For Welsh Hills Bakery
December 14
09:46 2016

Dedicated gluten and wheat free manufacturer, Welsh Hills Bakery, is preparing for orders to soar following Spanish airline, Vueling’s, announcement that it will increase its capacity on all of its services from Cardiff Airport by 16%. The Aberdare-based bakery, creator of the successful Lovemore Free From Foods, has a substantial contract to supply Vueling passengers with its Lovemore chocolate brownie until 2017. Following the announcement that Vueling will now begin a major expansion plan ahead of the summer next year when it will run up to five flights a week to Alicante and Malaga, and up to four flights a week to Barcelona and Palma Majorca, Welsh Hills Bakery will be increasing production of the 52g retail service packs of its chocolate brownie.

2016 has seen unprecedented success for the bakery, which started out in 1956 as a family run business. Still run by the same family, Welsh Hills Bakery is now an international brand exporting to the likes of America, Australia and the Middle East. In the last month, Welsh Hills has held discussions with a major retailer in Hubei Province in China and is looking set to begin exporting its Lovemore cookies and biscuits to the country in the second quarter of 2017.

Key Account Manager for Welsh Hills Bakery, Julian Cruttenden, says: “It’s a privilege to be working with Vueling and we congratulate them on their success. There is a growing number of people suffering with food intolerances such as coeliac disease and monitoring this while on holiday can be particularly difficult. To be able to have that choice of opting for a gluten and wheat free snack while on a flight will make all the difference to some people.”

The Lovemore range includes shortbreads, cookies, pies, tarts and slices and since last year, it has expanded into Finland, as well as opening up central Europe with Tesco. Welsh Hills Bakery employs 70 staff and supplies in excess of 80 product lines around the world. For more information visit www.lovemorefoods.com.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • January 19, 2018International Green Week
  • January 20, 2018Sigep Rimini
  • January 24, 2018International Bulk Wine and Spirits Show (IBWSS)
  • January 28, 2018ProSweets Cologne (Int'l Sweets and Biscuits Fair)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements