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Galaxy updates packaging and launches two new chocolate bars

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Galaxy updates packaging and launches two new chocolate bars

July 30
14:10 2013

Galaxy is launching a new packaging design following the reintroduction of its classic strap-line Why have cotton when you can have silk? earlier this year.

This summer will also see the launch of two permanent products to the brand’s existing portfolio: Galaxy Honeycomb Crisp and Galaxy Nut Crunch.

From 11 August, Galaxy will roll out the new packaging and graphics across its entire range of block, bite-size and bar products, and will launch the new campaign, entitled Silk just got silkier.

The brand is being supported by a £10.7m media spend throughout the year, which includes the popular TV campaign featuring Audrey Hepburn.

n September, the new Galaxy Honeycomb Crisp will be available in 40g and 114g variants, and Galaxy Nut Crunch 114g.

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