FDBusiness.com

Galaxy updates packaging and launches two new chocolate bars

 Breaking News
  • 2 Sisters Food Group Sells Christmas Puddings Business to Valeo Foods 2 Sisters Food Group is selling its Matthew Walker Christmas puddings business to Valeo Foods Group, the fast-growing international ambient foods producer, for £67 million. The Matthew Walker business, based...
  • Carlsberg Gives Latest Green Fibre Bottle Update Carlsberg Group has given an update on its journey to create the world’s first ‘paper’ beer bottle made from sustainably-sourced wood fibres that is both 100% bio-based and fully recyclable....
  • Loma Launches New RUN-WET IQ4 Metal Detector Loma Systems, a leading manufacturer of high performance metal detectors, checkweighers and x-ray inspection systems for the global food and pharmaceutical industries, has introduced new RUN-WET® specification to its range...
  • Campari Group Expands Brands Portfolio Campari Group, the Italian and international drinks business, has acquired a controlling interest in Mexican super premium brands Ancho Reyes spicy liqueur and Montelobos mezcal. In 2018 the net sales...
  • Winners of the 2019 Global Bottled Water Awards The winners of the 2019 Global Bottled Water Awards were announced at an awards ceremony held at the iconic Burj Al Arab, during the 16th Global Bottled Water Congress in...

Galaxy updates packaging and launches two new chocolate bars

July 30
14:10 2013

Galaxy is launching a new packaging design following the reintroduction of its classic strap-line Why have cotton when you can have silk? earlier this year.

This summer will also see the launch of two permanent products to the brand’s existing portfolio: Galaxy Honeycomb Crisp and Galaxy Nut Crunch.

From 11 August, Galaxy will roll out the new packaging and graphics across its entire range of block, bite-size and bar products, and will launch the new campaign, entitled Silk just got silkier.

The brand is being supported by a £10.7m media spend throughout the year, which includes the popular TV campaign featuring Audrey Hepburn.

n September, the new Galaxy Honeycomb Crisp will be available in 40g and 114g variants, and Galaxy Nut Crunch 114g.


Warning: count(): Parameter must be an array or an object that implements Countable in /home/fdbusiness/public_html/wp-content/themes/legatus-theme/includes/single/post-tags.php on line 5
Share

About Author

colin

colin

Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

[eventlist]

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements