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General Mills to Sell Green Giant to B&G Foods

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General Mills to Sell Green Giant to B&G Foods

General Mills to Sell Green Giant to B&G Foods
September 04
15:49 2015

US-based food group General Mills has agreed to sell its Green Giant and Le Sueur vegetable businesses to B&G Foods for $765 million in cash. General Mills will continue to operate the Green Giant business in Europe and select other export markets under license from B&G Foods.

The sale reinforces General Mills’ strategic priority to shape its portfolio for growth, focusing its resources on the brands, categories, and geographic markets that have the greatest future growth opportunities.

The Green Giant and Le Sueur businesses included in the proposed transaction, comprised of the US,Canada, and select other markets, generated annual net sales of $585 million in fiscal 2015.

The transaction, which is subject to regulatory approval, is expected to close by the end of the calendar year. General Mills expects to use the net proceeds for share repurchases and debt reduction.

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