FDBusiness.com

Global Stevia Institute on Stevia history & benefits

 Breaking News
  • Nestlé to Sell Skin Health Business For €9 Billion Nestlé has entered into exclusive negotiations with a consortium led by EQT and a wholly owned subsidiary of the Abu Dhabi Investment Authority (ADIA) for the sale of Nestlé Skin Health for a value of SFr10.2 billion (€9.0 billion). Nestlé Skin Health had net sales of SFr2.8 billion in 2018. The proposed transaction will be [...]...
  • Bakkavor Group Expands in UK Desserts Category Bakkavor Group, the leading provider of fresh prepared food in the UK, is acquiring Blueberry Foods, a desserts business owned by Samworth Brothers for an undisclosed price. Blueberry operates from a custom-built facility in Leicestershire with approximately 420 employees and produces a range of desserts for the UK’s leading grocery retailers. A capital investment of more [...]...
  • Waitrose Plans to Treble the Size of Online Operations Waitrose & Partners has announces plans to treble the size of its successful online grocery operation to a £1 billion business over the next three years, working in partnership with Today Development Partners (TDP) . The move with TDP, which is headed by Jonathan Faiman and Mo Gawdat, will accelerate the development of Waitrose.com through [...]...
  • Müller Revolutionises the UK’s Favourite Yogurt Brands Müller is set to revolutionise the UK yogurt category with new and improved recipes for the nation’s two favourite yogurt brands, Müllerlight and Müller Corner[1]. The dairy company has also revealed details of its biggest ever marketing campaign. As the business continues to strengthen its core brands, and inspire people to live healthier and happier lifestyles, [...]...
  • Guardians of Grub Crusade to Beat Food Waste A bold new industry campaign has been launched to tackle nearly £3 billion worth of food that is wasted every year across the entire UK hospitality and food service sector, of which 75% could have been eaten. The Guardians of Grub campaign was developed by WRAP as part of its ambitious work to cut food [...]...

Global Stevia Institute on Stevia history & benefits

November 10
12:48 2011

Merisant poised to launch its natural origin sweetener Pure Via™ and to promote the work of the Global Stevia Institute on Stevia history & benefits

• Pure Via™, a  Stevia-based, natural origin, low-calorie sweetener will help contribute to a healthier lifestyle for UK consumers 
• Pure Via™ has already achieved more than 60% market share and attracted close to 2 million consumers in France
• Merisant is committed to promoting the educational work of the Global Stevia Institute (GSI) to further science-based education of Stevia’s health benefits and its expansion in Europe
• Pure Via TM will carry the Stevia PureCircle® trust mark, highlighting its sustainable source of Stevia supply from the global leader in high purity stevia extracts

September 23rd 2011; Ahead of the introduction of its Stevia-based sweetener Pure Via™ in the UK, Merisant today unveils an education initiative with the GSI  to increase awareness and understanding of the origin and benefits of the stevia plant in the UK marketplace among UK health professionals and consumers.

Merisant is a global leader in tabletop sweeteners with a strong position in Europe, and in particular, the UK. Pure Via™ was developed following numerous years of research and development for the European market and has been designed to specifically match European tastes. To create Pure Via™, high purity Stevia extracts are blended with other ingredients of natural origin to deliver a superior taste profile and experience.  Its natural origin, taste and low-calorie content mean that it is a great addition for UK consumers.

Relying on its high expertise and knowledge of sweeteners, Merisant has decided to use the resources of the GSI established by PureCircle, the global leader and supplier of the high purity Stevia extract (Reb A) used in Pure Via™. It is critical that Merisant promotes accurate and science-based information about Stevia, and by tapping into the expertise of the GSI and its board of scientific advisors comprising of nutritionists, medical doctors, and health educators, Merisant is helping to build broader awareness within the context of natural health and wellness trends that continues to be a focal point for consumers in the UK and Europe.

Merisant also welcomes the GSI board expansion in Europe with the contributions of Dr. Margaret Ashwell OBE from the UK.

Hugues Pitre, Merisant Vice-President & Managing Director EAME, explains “Merisant has pioneered the application of the Stevia plant in table-top sweeteners and created the Whole Earth Sweetener Company (WesCo) in order to dedicate specific resource to the development of all-natural products. We launched Pure Via™ in France last year and the brand has been extremely successful, achieving tremendous growth and the number one position in the market. With this strong track record and its intimate knowledge of the category across Europe, Merisant is now particularly well positioned to introduce Pure Via™ into the UK market.”

About Merisant
Merisant was formed in 2000 to manufacture and market the world’s most popular tabletop sweeteners, Equal® and Canderel®, and over a dozen other available formats. Today, the Group owns 19 brands in over 90 countries. With over 500 employees positioned globally – diverse, inspired and dedicated to continuing to expand the incredible successes of these well-established and premium brands. From the start, Merisant has aimed to raise the bar through continued global expansion, by broadening its audience through new products, and improving productivity through technological advances. The Group strives to develop products which answer consumers’ specific needs to help improve their lifestyle on a daily basis.

About the Global Stevia Institute
The Global Stevia Institute (GSI) is an educational resource for the industry and public focused on educating health professionals, food and beverage manufacturers, public affairs leaders, and consumers about the benefits of incorporating a plant-based sweetener stevia into the diet. Its mission is to provide accurate and consistent, science-based information about stevia as more and more people are looking for natural options to control sugar and calorie levels without sacrificing taste. The GSI is governed by an international advisory board of leading health professionals including MDs, PhDs, university professors, nutritionists, and award‐winning authors specializing in obesity, nutrition, endocrinology, biochemistry and food regulations

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
  • June 25, 2019BevExpo 2019
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements