FDBusiness.com

Guinness Export House Launched

 Breaking News
  • Nestlé Inaugurates New Nescafé Dolce Gusto Production in Vietnam Nestlé has inaugurated a new Nescafé Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process an expected 2,500 tons of coffee per year (equivalent to 130 million capsules), using high quality coffee beans from Vietnam. This volume is expected to increase in the coming years. The investment reflects Nestlé’s clear focus on high-growth, [...]...
  • Pink Lemonade Yogurt? Arla Brings Indulgence to New Markets Arla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range being launched in Denmark and the UK. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch in 2016 in Finland with an iconic new design. Indulgence is one of the few areas in growth within [...]...
  • Process Components Announces Kemutec Expansion into Netherlands Process Components has announced the expansion of subsidiary company Kemutec in Europe, with the long-established manufacturing brand opening a new office in the Netherlands. The move forms a key part of its global strategy to extend its global territories, significantly grow its revenues and create new jobs. Kemutec has more than three decades’ worth of heritage in [...]...
  • Packaging Automation Supports the Reduction in Plastic Packaging Waste With the launch of the UK Plastics Pact to address the impact plastic waste is having on the environment, retailers and manufacturers are more conscious of single use and non-recyclable plastics and want to cater for the green consumer. The industry is turning to various kinds of eco-friendly packaging with the aim of reducing plastic [...]...
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...

Guinness Export House Launched

Guinness Export House Launched
May 15
09:58 2017

Diageo and The Loop have launched the world’s first GUINNESS EXPORT HOUSE at Terminal 2 in Dublin Airport. This state-of-the-art concept is the first of its kind for the Guinness brand and aims to deliver a new innovative retail solution to the travel retail sector. Custom designed from conception to completion by Diageo and The Loop, the GUINNESS EXPORT HOUSE will offer the globally mobile consumer a unique opportunity to experience the world of GUINNESS.

The GUINNESS EXPORT HOUSE, which represents a substantial investment by Diageo, invites consumers to immerse themselves in the Guinness culture and partake in a unique in-store tasting experience. In the expert hands of a Guinness beer specialist, the tasting experience offers consumers a unique opportunity to sample the craft, quality and distinctiveness of specialty beers.

The Loop at Dublin Airport and Guinness are two brands synonymous with the city of Dublin. Many of the 27.9 million passengers who annually travel through Dublin Airport have enjoyed visiting the home of Guinness and this partnership aims to transport elements of the St. James’s Gate experience to Dublin Airport, which is Ireland’s global gateway.

The launch marks another global travel retail exclusive for daa’s retail business ARI, which runs The Loop. ARI is committed to leading the way in innovation in the travel retail industry and while the GUINNESS EXPORT HOUSE is only currently in Dublin Airport, there is potential for a future roll-out of the concept across ARI’s growing global retail portfolio, which spans nine countries.

“The GUINNESS EXPORT HOUSE represents a unique opportunity to tell the Guinness story through taste and experience,” explains Gavin Krenski, GUINNESS Global Content Creation & Innovation Director. “With the potential to roll out globally in partnership with ARI, it’s a big bold concept for a pioneering, ambitious brewer with a continuing thirst for discovery. And what better place to launch the inaugural GUINNESS EXPORT HOUSE – than the home of Guinness, Dublin.”

Jack MacGowan, Chief Executive for ARI, says: “The Loop is delighted to partner with Diageo to open the world’s first GUINNESS EXPORT HOUSE.  Guinness is synonymous with Dublin and it’s now going to be synonymous with The Loop, at Dublin Airport. Diageo shares our commitment to providing customers with memorable brand experiences in a luxury setting. They also understand that today’s savvy consumers are not content with just grabbing a bottle off a shelf, they want to learn more about a brand and experience it first-hand before buying it. And I’m really impressed that The GUINNESS EXPORT HOUSE manages to tick all the boxes. It also succeeds in creating that often elusive sense of place in a busy international airport and is the perfect showcase to entice passengers to savour some Guinness beers in a fun interactive environment.”

To make the airport shopping experience as seamless as possible, The Loop offers its free Click and Collect  and Shop and Collect services.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements