Innovation – The Key Ingredient in the Competitive Recipe

 Breaking News
  • Ornua Delivers Record Revenue Ornua, Ireland’s largest exporter of Irish dairy products which supplies to over 110 countries worldwide, has reported record revenue of €2.1 billion for the year ended 30 December 2017. It marks the first year of Ornua’s new five-year growth plan, ‘Ornua 2021’, which positions the business as a leading global dairy organisation that delivers results [...]...
  • Danish Crown Becomes European Market Leader in Pepperoni Toppings For Pizzas Danish Crown has acquired the Danish pepperoni giant DK-Foods to become the European market leader in pepperoni toppings for pizzas. DK-Foods will operate as a separate business unit under Danish Crown’s subsidiary Tulip Food Company and will spearhead the group’s global focus on pizza toppings. Pizza is the favourite choice of fast food in Denmark, and [...]...
  • Iceland Seafood International Acquires Oceanpath Iceland Seafood International is acquiring Oceanpath Group, the leading fresh fish company in Ireland owning the iconic Dunn’s of Dublin brand, which has been operating since 1822. The acquisition marks a significant step in Iceland Seafood International’s strategy of delivering strong organic growth combined with strategic acquisitions of first rate seafood companies into the group. Iceland [...]...
  • KHS Presents Innovative Block Systems For the Sensitive Range Yoghurt is no longer spooned out of the pot but drunk. Breakfast is no longer just eaten at the kitchen table but also on the hoof. And it should all be as healthy and sustainable as possible. This is one of the reasons why the demand for smoothies, milk and dairy products is steadily growing. [...]...
  • MOGUNTIA Establishing New Future-oriented IT Infrastructure With Infor Infor, a leading provider of industry-specific cloud applications, has announced that MOGUNTIA FOOD GROUP, a spice producer focusing on meat processing based in Basel, Switzerland, has decided to introduce Infor’s Food & Beverage suite in the cloud to consolidate its IT infrastructure. This will help enable MOGUNTIA to adhere to customary certifications more efficiently and [...]...

Innovation – The Key Ingredient in the Competitive Recipe

Innovation – The Key Ingredient in the Competitive Recipe
September 16
11:27 2016

Established in 1985, when it employed just twelve people, Dawn Farm Foods now has a workforce of over 1,000 across its three production plants in Ireland and the UK. Dawn Farms supplies cooked and fermented meat ingredients to the food service and food manufacturing sectors, and  is the preferred cooked meat ingredient partner to many of the world’s leading grocery and high street food service brands in over 40 countries worldwide.

A key note speaker at the recent Food & Drink Business Conference and Exhibition, held at the Citywest Convention Centre in Dublin, Larry Murrin (pictured right), Chief Executive of Dawn Farm Foods, provided an insight into how innovation has been crucial to the company’s competitiveness and has helped it grow rapidly in international markets.

“We have been very fortunate,” he said, “but the harder you work, the luckier you get.”

Operating to ‘Lean’ business principles to maximise value for customers, Dawn Farm Foods offers a one-stop shop in B2B cooked and fermented meats for use in the pizza, ready meal, sandwich and the wider food service and retail sectors.


With 32 people working full-time, the company’s science and innovation team, constantly researches global and local trends to identify the ‘next big thing’ in the food world, and how to leverage this to create innovative products for customers. Dawn Farm Foods uses a ‘world class, NPD stage–gate process called NECTAR to convert ideas into outstanding products quickly and efficiently.

Dawn Farms capability“We all have different definitions of innovation,” he said Larry. “Innovation is not just about product, packaging and service – it is how you do things and is reflected in the attitude and leadership in every aspect of our business.”

Larry Murrin added: “Everyone in the organisation must support the customer or support someone who does. Customer-centricity is an important part of our corporate DNA. The new source of competitive advantage is customer-centricity.”


As a family owned business, rooted in the agri-food sector in Ireland, sustainability has always been a core business principle for Dawn Farm Foods and it is a member of Origin Green, the Irish State’s innovative sustainability programme designed to underpin Ireland’s green image abroad. The programme sets out Ireland’s ambition to become a world leader in the delivery of sustainable, high-quality food and drink products.

Origin Green has provided Dawn Farm Foods with the framework for a robust sustainability plan to reduce energy consumption, minimise carbon footpint and reduce overall environmental impact, whilst independently tracking performance. This allows customers to have even more confidence in the sustainability of Dawn Farm Foods’ food production practices.

“Sustainability is now one of the top three questions any customer will ask of any food company. It is essential that Irish business continues the great work started by Origin Green,” he stressed.

Larry Murrin also expressed his views on Brexit. “We need really positive Government and stakeholder leadership for Ireland to maintain its market share in the UK. We need to act now before the storm breaks.”

He continued: “The food and drink sector is as important to Ireland as the automotive industry is to Germany.”

About Author



Related Articles

Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • March 21, 2018World Olive Oil Exhibition
  • March 28, 2018FOOD INDUSTRY
  • April 4, 2018The leading event for the snack and food-on-the-go market
  • April 5, 2018Slow food The forum for good taste
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here