JDE to Acquire Brazilian Coffee Brands
JDE, the Netherlands-based global coffee and tea group serving consumers in more than 100 countries across Europe, Latin America and Australia, is to acquire a portfolio of local Brazilian brands, including Pelé, Graníssimo and Tropical, from Cacique Company. Subject to formal approval by Brazilian regulatory authorities, the acquisition will complement JDE Brazil’s existing coffee portfolio and strengthen its leadership in core regions across the country.
It represents an important step for JDE as it continues to evolve to meet the preferences of the Brazilian consumers.
Cacique Company is the largest Brazilian exporter of instant coffee with over 50 years of experience. Its products are exported to more than 70 countries worldwide. The disposal will allow Cacique to focus on its core businesses.
