FDBusiness.com

JDO injects irreverence to Growler Brewery’s ales

 Breaking News
  • Bord Bia’s 2018 Brexit Barometer Results The Irish Government has launched the Bord Bia 2018 Brexit Barometer, a comprehensive survey of 117 Irish food, drink and horticulture companies, representing 48% of the sector’s exporters to the United Kingdom. Over 100 senior industry representatives attended the launch in Bord Bia to hear the report findings. The purpose of the Brexit Barometer is to assess [...]...
  • Cargill Invests in Mouscron Facility to Meet Demand For Belgian Chocolate With the rapid rise in consumer demand for premium, high quality Belgian chocolate, Cargill has invested in a new liquid chocolate production line in its Mouscron production facility in Belgium. This investment increases the company’s capacity to produce milk and dark chocolate and creates up to 10 new local jobs. Cargill’s cocoa and chocolate business will [...]...
  • Heineken Makes Biggest Ever Investment in UK Pub Estate Heineken UK is making its largest ever annual investment in Star Pubs & Bars, investing £44 million during 2018. This investment is more than double the figure invested last year (£20 million) and brings Heineken’s total expenditure on pubs to almost £140 millioin over the past five years.Around a quarter of Star’s 2,900 pubs will [...]...
  • New Starter Culture Secures Mild and Creamy Soft Cheeses Chr. Hansen’s latest launch helps cheesemakers to produce soft cheese that maintains the desired taste and texture. The extension to the DVS® SSC series is the latest addition to Chr. Hansen’s soft cheese starter culture range. The product series now consists of four cultures and is designed to create soft cheese with a mild flavor and [...]...
  • TOP Develops Technology Platform For Dairy Farmers TOP from Wageningen in the Netherlands is developing a technology platform that enables dairy farmers to sell bottled milk from individual cows. With the technology it will be possible to pasteurize and package bottles of milk from individual cows. Dutch consumers will soon be able to buy milk from their very own favourite cow. In the [...]...

JDO injects irreverence to Growler Brewery’s ales

JDO injects irreverence to Growler Brewery’s ales
September 18
11:29 2012

Growler Brewery has called on JDO Brand Design and Innovation to create a new identity for its portfolio of products

The agency created a series of personalities for each brand “injecting a certain irreverence into the individual house ale brands” – Old Growler, Growler Bitter, Umbel, Lemon Head and Essex Border.

The agency wanted to create a cohesive identity and communicate Growler Brewery’s Essex provenance with “confidence and a healthy dose of attitude”.

The focus for the new identity is the Old Growler – a British bulldog who has become synonymous with the beer and the brewery, having originally been the old Brew Master’s dog, and subsequently appearing on the flagship brand’s labels and pumpclips in various guises over the years.

Nicky Parr, Design Director, JDO said: “The bulldog is the guy we all engage with and who encapsulates the spirit and attitude of the brewery. We’ve evolved this loveable dog by giving him more personality, and imbuing him with a quirky sense of fun which makes him more accessible to younger drinkers.

“As a key brand equity, he’s now the ‘umbrella’ icon which links the brewery and the beers with a subtle brand glue and just a little bit of ‘tongue-in-cheek humour. It was really important to balance edgy attitude, craft and personality without it looking old-fashioned.”

Growler Brewery managing director Rob Flanagan added: “We wanted the new identity to reflect the culture of the brewery. Growler Brewery is a mature business but we are young guys with plenty of energy and imagination. We take the craft of brewing very seriously but not ourselves, and we wanted the branding to reflect the coming together of these qualities.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 25, 2018Packaged., The 7th Global Summit
  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements