FDBusiness.com

Limited edition ranges launch just in Slime for a Spooky Halloween

 Breaking News
  • Nestlé Inaugurates New Nescafé Dolce Gusto Production in Vietnam Nestlé has inaugurated a new Nescafé Dolce Gusto capsule production line in Dong Nai Province, Vietnam. The site will process an expected 2,500 tons of coffee per year (equivalent to 130 million capsules), using high quality coffee beans from Vietnam. This volume is expected to increase in the coming years. The investment reflects Nestlé’s clear focus on high-growth, [...]...
  • Pink Lemonade Yogurt? Arla Brings Indulgence to New Markets Arla Foods is to expand its successful Finnish brand, Ihana, into new markets with the premium yogurt range being launched in Denmark and the UK. Meaning ‘wonderful’ in Finnish, Ihana was launched through an extensive brand launch in 2016 in Finland with an iconic new design. Indulgence is one of the few areas in growth within [...]...
  • Process Components Announces Kemutec Expansion into Netherlands Process Components has announced the expansion of subsidiary company Kemutec in Europe, with the long-established manufacturing brand opening a new office in the Netherlands. The move forms a key part of its global strategy to extend its global territories, significantly grow its revenues and create new jobs. Kemutec has more than three decades’ worth of heritage in [...]...
  • Packaging Automation Supports the Reduction in Plastic Packaging Waste With the launch of the UK Plastics Pact to address the impact plastic waste is having on the environment, retailers and manufacturers are more conscious of single use and non-recyclable plastics and want to cater for the green consumer. The industry is turning to various kinds of eco-friendly packaging with the aim of reducing plastic [...]...
  • Glanbia Cheese Joint Venture to Build New €130 Million Mozzarella Cheese Facility Glanbia Cheese, the joint venture business between Glanbia plc and Leprino Foods, plans to build a new, world-class mozzarella cheese manufacturing facility in Portlaoise, County Laois, Ireland. A site for the new facility has been identified at the recently established Togher National Industrial Estate in Portlaoise. A total of €130 million will be invested in [...]...

Limited edition ranges launch just in Slime for a Spooky Halloween

Limited edition ranges launch just in Slime for a Spooky Halloween
August 19
13:40 2010

To help retailers capitalise on the extra sales opportunities at Halloween, McVitie’s Cake Company, part of United Biscuits UK, is launching two seasonal limited edition variants, McVitie’s Jaffa Cakes Lemon and Slime Cake Bars and Jaffa Cakes Spooky Mini Rolls.

Available to buy in a packs of five Cake Bars with an MRRP of £1.49, the new Limited Edition Jaffa Cake Lemon and Slime Cakes Bars are designed to appeal to the whole family, especially for social occasions leading up to and during the Halloween period.   Capitalising on the success of last year’s Lemon & Slime Jaffa Cakes, the vibrant packaging design includes pumpkins, spider’s webs and bats to enhance the ghoulish theme and spooky jokes on the reverse, which can be shared at Halloween parties.

McVitie’s Jaffa Cakes Spooky Mini Rolls will be returning to shelves this autumn, thanks to their popularity over the last two years. Available in a ghoulish blend of dark crackly chocolate and light sponge with a scarily zingy orange centre, the individually wrapped cakes will be available for retailers in packs of six at an MRRP of £1.49.

McVitie’s Cake CompanyMike Benton, Marketing Controller at McVitie’s Cake Company commented: “The £50m McVitie’s Jaffa Cakes brand lends itself well to seasonal limited editions and this year we decided to have a different take on last year’s popular Lemon and Slime flavoured Jaffa Cakes and the UK’s number one cake bar, with the Jaffa Cakes Lemon & Slime Cake Bars.

“The striking packaging on the Spooky Mini Rolls format will really stand out on shelf for retailers at this key sales period. Not only will the variants add excitement to UBUK’s existing sweet biscuits and cakes range, but retailers can also include it within dedicated Halloween fixtures, helping to provide further incremental sales and profits.”

About Author

colin

colin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements