FDBusiness.com

Linpac explores flexible attitude towards meat-eating

 Breaking News
  • Royal Unibrew Completes Acquisition of French Lemonade Business Royal Unibrew, the Denmark-based beverages group, has completed the acquisition of Etablissements Geyer Fréres for an enterprise value of DKr660 million (€88.5 million) financed by bank debt. The acquisition of Etablissements Geyer Fréres will give Royal Unibrew increased access to the French soft drinks market and will further strengthen its export portfolio. Employing about 100 [...]...
  • Private Label Outperforms FMCG Brands in Europe Private label continues to grow across Europe and is now outperforming brands in the majority of markets measured by big data and technology expert for consumer FMCG industries, IRI in its analysis of private label performance across eight major Western economies markets (UK, France, Germany, Greece, Italy, Spain, Netherlands and the US) during 2017. Growing +4% year on [...]...
  • Meat & Poultry – Future-proof For Success The meat market remains fast-moving and competitive. As part of this processors and retailers are always looking for a point of differentiation. As well as new product development, this can mean new pack formats. Convenience remains a major driver here but this has to be matched by the ability to maintain product quality and freshness [...]...
  • Ready Meals – Not Ready For the Future New research (1) published by Eating Better, a powerful alliance of more than 50 organisations, shows that supermarkets need to shake up their ready meal ranges. They are not catering for the growing number of flexitarian customers who are cutting back on their meat eating for their health and the health of the planet (2). [...]...
  • Top 100 Largest Spirits Brands Revealed The world’s most popular alcoholic drink in 2017 was the South Korean soju brand Jinro, owned by Hite-Jinro, according to the IWSR Real 100, the definitive ranking of the world’s largest spirits brands by volume. Selling almost 76m nine-litre cases, Jinro retains its number one position from last year, and once again by a staggering [...]...

Linpac explores flexible attitude towards meat-eating

February 19
14:05 2016

Alan DaveyA growing trend of ‘flexitarianism’ is driving a change in packaging, according to director of innovation at LINPAC, Alan Davey.

Flexitarians are ‘flexible vegetarians’ who have a meat free meal at least once a week, while others only eat meat on rare occasions. The flexitarian diet is increasing in popularity allowing consumers the flexibility to adapt their diet to their preferred lifestyle, social life or health conditions.

Sensing a shift in consumer eating habits and attitudes, Mr Davey says this trend is set to grow in the future and packaging manufacturers must respond to satisfy consumer needs.

LINPAC delivers packaging products for the dairy, meat, fish and poultry, bakery, fresh produce, food service, chilled and prepared food markets and its trays, designed for meat and fish, are arguably one of the company’s biggest selling ranges.

Mr Davey comments: “Packaging sets one product apart from another on the supermarket shelf and is the first thing that attracts a consumer to take a closer look at an item.

“If a consumer is looking to manage the amount of meat they include in their diet for health and wellness reasons, we also tend to see a preference for green coloured and environmentally friendly packaging. The two desires seem to be interlinked due to some consumers’ concern over the environmental impact of meat production.

“More consumers are buying green coloured packaging and placing greater importance on the eco-friendliness of products. Retailers and manufacturers need to communicate the suitability of their products to those customers.”

In some European countries dedicated packaging for the vegetarian and non-meat sector has really taken off. LINPAC has been at the forefront of this sector since 2011 when a Dutch customer approached the company in need of green coloured trays. Four years later, LINPAC is now supplying 35 million trays to six customers in five different shades of green.

The fresh food packaging manufacturer offers a bespoke, adaptable and flexible service, creating total pack solutions to meet every packer, retailer and consumer need.

Mr Davey says: “In addition to this, growing numbers of consumers believe meat alternatives use higher quality ingredients and are therefore healthier. For retailers and brands, using premium packaging can help support this positioning. For example, some meat-free sausages and burgers that we see on our shop shelves are packed in “butcher style” packaging to create the same premium and personal experience created by your local butcher.

“When we go to the supermarket to buy meat, the product is clearly visible through the pack. We can see what we’re buying.Transparent packaging is traditionally seen across the meat category and allows consumers to see the freshness and quality of the product, building trust in the retailer and brand. We are now seeing this move in the vegetarian category as well.”

Latest research shows three in ten consumers now consider themselves as flexitarian providing an opportunity for packaging innovation.

“Flexitarians who still enjoy the taste of meat are more demanding when it comes to the taste of meat-free products,” says Mr Davey. “Today, manufacturers are offering a greater variety of vegetarian prepared foods, however they have to continue creating new flavours to grow the sector further. For packaging companies, these new tastes will be emphasised through loud, bold and colourful designs on the packs, grabbing the attention of the flexitarian consumer.

“According to recent research, meat alternatives are predicted to grow by 12 per cent between 2015 and 2020. A desire to cut down on meat, rather than cutting it out altogether, is not a short term fad but a trend that has established itself over the last few years. Food manufacturers will continue to address this by creating new suitable meat free product alternatives and expect new packaging innovation to match.”

About Author

admin

admin

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
  • September 27, 2018Int'l Fruit Show (eurofruit)
AEC v1.0.4

Jobs: Food Packaging

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements