FDBusiness.com

Morrisons Launches Pilot Beef Efficiency Scheme

 Breaking News
  • Valeo Foods Acquires Tangerine Confectionery For £100 Million Valeo Foods Group, the acquisitive Irish and international food business, is reported to have purchased Tangerine Confectionery of the UK for £100 million (€112 million) from Blackstone Group. The deal adds popular UK confectionery brands such as Dip Dab, Fruit Salad and Blackjack to Valeo Foods Group’s growing portfolio, and will increase annual turnover to [...]...
  • Constellation Brands to Invest $4 Billion to Develop Canabis Market Constellation Brands, the North American and international alcoholic drinks group, is investing US$4 billion (C$5 billion) to increase its stake in Canopy Growth Corporation, a leading diversified cannabis company, to 38%. The significantly expanded strategic partnership will position Canopy Growth as the global leader in cannabis production, branding, intellectual property and retailing. As a result of [...]...
  • Brewing Up Authenticity, Vibrancy, and Sol With the hot summer months in full swing, beer lovers are reaching for their favorite cold brews to beat the heat. But as consumers venture down their grocer’s beer aisle, they are met with an onslaught of brands vying for attention in a sea of packaging. When MillerCoors recently relaunched the Mexican import brand Sol, they [...]...
  • Carlsberg Group Delivers Strong First Half Carlsberg Group has increased operating profit organically by 14.2% in the first half of 2018 with all three of its regions – Western Europe, Asia and Eastern Europe – delivering very solid performances. Organic net revenue growth was 5.1%. Reported operating profit rose by 6.0% to DKr4.373 billion (€586.5 million), impacted by negative currency factors [...]...
  • Levi Roots Caribbean Snack Pots Launched by Aimia Foods Aimia Foods is introducing to the market ‘Levi Roots Caribbean Snack Pots’, a range of On the Go Instant Snack Pots, that consumers simply add hot water to and stir for ease of preparation. Using natural, clean ingredients, the products have an authentic, home cooked taste and incorporate the Levi Roots Caribbean vibe, flavours and recipes. Michelle [...]...

Morrisons Launches Pilot Beef Efficiency Scheme

Morrisons Launches Pilot Beef Efficiency Scheme
November 04
11:39 2013

UK grocery retailer Morrisons is launching a new scheme that will apply the latest thinking on bovine genetics with the aim of helping to better utilise beef from the dairy herd. Run in partnership with Arla Foods, the Sire Selection Scheme will give farmers incentives to use six bulls, to examine whether their calves grow more efficiently to their optimal weight.

The bulls are drawn from the Beef Shorthorn,Limousin, and Stabiliser breeds, and have been selected specifically both for their use on dairy cows, as well as for their beef value.

The scheme will start in the South West region but if successful, Arla will open up the scheme to all of their dairy farmers across the UK in the New Year.

Morrisons believes there are efficiency issues in the finishing of dairy beef and hopes that by applying mathematics and genetics it could lead to savings across the supply chain.

The scheme will be launched with Morrisons’ dairy partner Arla. 400 farmers in Arla’s south-west region will have the opportunity to choose to have their cows artificially inseminated from a list of six beef sires.  The sires, drawn from Cogent Breeding Ltd, the UK’s largest bull stud, have been specifically selected for their use on dairy cows as well as their beef value. To encourage farmers to sign up to the scheme, Morrisons has pledged to underwrite the project by paying a premium in addition to the full market value of the calf.

Andrew Loftus, Morrisons agriculture manager, says: “Morrisons is committed to investing in the British beef industry. We want to help farmers develop more efficient systems, which produce more beef with fewer resources without impacting on quality.  This Selected Sire Scheme can make a real difference, ensuring the most appropriate bulls are chosen to produce beef calves, leading to a better deal for farmers, retailers and consumers.”

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 12, 2018Packaging Innovations & Luxury Packaging London 2018
  • September 15, 2018iba
  • September 25, 2018PPMA Show 2018
AEC v1.0.4

Jobs: Logistics

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements