FDBusiness.com

Müller Tackles Yogurt On the Go Challenge

 Breaking News
  • Millenials Adopt a Fouth Meal Culture There has been a 14% average annual growth in food and beverage launches with a snacking claim (Global, CAGR 2014- 2018), according to Innova Market Insights. For most consumers, snacking is a part of daily life and always has been. What is changing is the way people think about snacking and what is considered to [...]...
  • European Commission Proposal to Support Irish Beef Producers Impacted by Market Uncertainty EU Member States have agreed to a proposal from the European Commission to make €50 million available to Irish beef farmers, which can be matched by national funds to reach a maximum of €100 million. The establishment of the fund reflects the European Commission recognition of the particular challenges facing the Irish beef and veal [...]...
  • Givaudan Opens New Flagship Innovation Centre in Switzerland Givaudan, the global leader in flavours and fragrances, has officially inaugurated its new flagship Innovation Centre in Kemptthal, Switzerland, aimed to accelerate its global efforts in creating differentiated and sustainable flavour, taste and fragrance solutions for the food and beverage and beauty, personal and home care industries. The SFr120 million centre, Givaudan’s largest investment in research [...]...
  • Brits Get a Taste For Cocktails Nine million consumers are enjoying cocktails when they go out, making this one of Britain’s fastest growing drinks categories within spirits, according to exclusive new research by out of home food and drink expert CGA. The popularity of cocktails, and the fact they are more widely available, has helped boost sales through Britain’s pubs, bars [...]...
  • New Artificial Intelligence Tool Predicts How Much Milk 1.5 Million Cows Will Produce Arla Foods has developed a new artificial intelligence tool to better predict their milk intake from farmer-owners. This means that 200 million kilos of milk can now be utilised better each year making Arla’s value chain even more sustainable. Every year, Arla collects around 13 billion kilos of milk from their 10,300 farmer-owners across Northern Europe. [...]...

Müller Tackles Yogurt On the Go Challenge

Müller Tackles Yogurt On the Go Challenge
June 29
10:04 2017

The Müller brand is targeting front of store and on the go snacking in the UK by launching two yogurt SKUs with a spoon attached. Consumers are now able to purchase Müller Corner Strawberry (150g) and Müllerlight Goodies Lemon (107g) with an attached spoon.

The disposable spoon sits under a lid on the top of the product, and the two SKUs are available to consumers in Boots (RRP £0.90 each).

Recent Müller research found that the food to go market is in growth and that consumers are constantly asking for a solution to the challenge of eating a yogurt on the go. This provides the dairy company with the opportunity to give consumers what they want, while also building on a segment of the market which has significant potential for growth.

Research also found that 64% of people have purchased a yogurt or potted dessert while out or at work – this was the third most popular food item (behind sandwiches 91% and meal deals 69%). When shown the two SKUs and asked what they liked most about the product, the inclusion of a spoon was the most liked feature.

Müller Yogurt & Desserts’ category vision identified a potential £233 million of category growth by 2020, to be delivered by bringing excitement, innovation and game changing new products to the market. With the food to go market expected to grow, the launch is expected to help the dairy company achieve this growth.

Bill Mathieson, Commercial Director at Müller Yogurt & Desserts, says: “Our approach is to give customers what they want and we know there is a real demand for yogurts to be eaten on the go. The last thing we want is for people to improvise, so we are providing a spoon!”

He adds: “In today’s time-poor society, we all somehow have less time to sit down and eat. On the go snacking is massive, but it’s not something that the category has nailed yet. If we’re going to unlock category growth, it’s vital that we listen to our customers and consumers. We’re very excited to give people the option to eat our products at a time and place that suits them best.”

Based in Market Drayton, Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer, responsible for major brands such as Müller Corner, Müllerlight and Müller Rice. It also produces, at production facilities in Minsterley near Shrewsbury, chilled desserts under licence from Mondelez International. Müller Yogurt & Desserts also supplies the UK private label yogurt market from a state of the art yogurt facility in Telford, Shropshire.

Müller Yogurt & Desserts is part of Müller UK & Ireland, which is wholly owned by the Unternehmensgruppe Theo Müller. Employing around 12,000 people, Müller UK & Ireland also incorporates Müller Milk & Ingredients, which operates a network of dairies and depots servicing customers throughout the country, producing skimmed, semi-skimmed, whole, flavoured milk and brands including FRijj. It also has the capacity to produce salted, unsalted and lactic butter each year for both the domestic and international markets, and operates the milk&more doorstep delivery service.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 25, 2019BevExpo 2019
  • October 17, 2019Future Food-Tech
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber

Subscribe Here



Advertisements