FDBusiness.com

Müller Tackles Yogurt On the Go Challenge

 Breaking News
  • Kerry Group Announces Two Further Strategic Acquisitions Kerry Group, the global taste, nutrition and consumer foods business, has announced that it has agreed to acquire Ariake USA, the North American Business of Ariake Japan Co, and Southeastern Mills North American coatings and seasonings business (SEM), both deals are subject to customary closing conditions. These acquisitions further enhance Kerry Group’s foundational technology portfolio, [...]...
  • DMK Group and FrieslandCampina Sign Manufacturing Agreement Royal FrieslandCampina and DMK Group have signed a contract manufacturing agreement for mozzarella and yellow cheese production. The agreement will become effective in 2019. FrieslandCampina will supply the milk of its member dairy farmers to DMK. DMK will provide the production facilities and expertise at Hoogeveen (Netherlands) and Georgsmarienhütte (Germany). For this purpose, DMK will [...]...
  • Barry Callebaut Completes Deal With Burton’s Biscuit Company in the UK After signing an agreement with Burton’s Biscuit Company, the UK’s second biggest biscuit manufacturer, for the long-term supply of over 12,000 tonnes of chocolate and compound per year on September 19, 2018, Barry Callebaut, the world’s leading manufacturer of high-quality chocolate and cocoa products, has now successfully closed the transaction. The deal also entails Barry Callebaut [...]...
  • Carlsberg Group Increases Ownership of Super Bock Group in Portugal The Carlsberg Group has acquired 28.5% of the shares in Viacerm which is the controlling shareholder of Super Bock Group, holding 56% of the shares. The other 44% of the shares in Super Bock Group are owned by Carlsberg. Super Bock Group is the market leader in Portugal, holding a market share of 47% with a [...]...
  • UK Restaurant Numbers Fall 2% in a Year The number of restaurants in Britain slipped by 2.0% over the year to September 2018, the new edition of the Market Growth Monitor from CGA and AlixPartners reveals – equivalent to more than 10 closures a week. The exclusive research shows that Britain had a total of 26,892 restaurants at September. The net fall of 539 [...]...

Müller Tackles Yogurt On the Go Challenge

Müller Tackles Yogurt On the Go Challenge
June 29
10:04 2017

The Müller brand is targeting front of store and on the go snacking in the UK by launching two yogurt SKUs with a spoon attached. Consumers are now able to purchase Müller Corner Strawberry (150g) and Müllerlight Goodies Lemon (107g) with an attached spoon.

The disposable spoon sits under a lid on the top of the product, and the two SKUs are available to consumers in Boots (RRP £0.90 each).

Recent Müller research found that the food to go market is in growth and that consumers are constantly asking for a solution to the challenge of eating a yogurt on the go. This provides the dairy company with the opportunity to give consumers what they want, while also building on a segment of the market which has significant potential for growth.

Research also found that 64% of people have purchased a yogurt or potted dessert while out or at work – this was the third most popular food item (behind sandwiches 91% and meal deals 69%). When shown the two SKUs and asked what they liked most about the product, the inclusion of a spoon was the most liked feature.

Müller Yogurt & Desserts’ category vision identified a potential £233 million of category growth by 2020, to be delivered by bringing excitement, innovation and game changing new products to the market. With the food to go market expected to grow, the launch is expected to help the dairy company achieve this growth.

Bill Mathieson, Commercial Director at Müller Yogurt & Desserts, says: “Our approach is to give customers what they want and we know there is a real demand for yogurts to be eaten on the go. The last thing we want is for people to improvise, so we are providing a spoon!”

He adds: “In today’s time-poor society, we all somehow have less time to sit down and eat. On the go snacking is massive, but it’s not something that the category has nailed yet. If we’re going to unlock category growth, it’s vital that we listen to our customers and consumers. We’re very excited to give people the option to eat our products at a time and place that suits them best.”

Based in Market Drayton, Müller Yogurt & Desserts is the UK’s leading yogurt manufacturer, responsible for major brands such as Müller Corner, Müllerlight and Müller Rice. It also produces, at production facilities in Minsterley near Shrewsbury, chilled desserts under licence from Mondelez International. Müller Yogurt & Desserts also supplies the UK private label yogurt market from a state of the art yogurt facility in Telford, Shropshire.

Müller Yogurt & Desserts is part of Müller UK & Ireland, which is wholly owned by the Unternehmensgruppe Theo Müller. Employing around 12,000 people, Müller UK & Ireland also incorporates Müller Milk & Ingredients, which operates a network of dairies and depots servicing customers throughout the country, producing skimmed, semi-skimmed, whole, flavoured milk and brands including FRijj. It also has the capacity to produce salted, unsalted and lactic butter each year for both the domestic and international markets, and operates the milk&more doorstep delivery service.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 18, 2019Multimodal 2019
AEC v1.0.4

Jobs: New Product Development

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements