Nescafe Dolce Gusto Boosts Nestle’s Spanish Exports
Strong sales of the ‘coffee-at-home’ machine innovation Nescafe Dolce Gusto have helped Nestle Spain to increase exports by 44% in the first half of 2011, despite the country’s tough economic conditions. The Nescafe Dolce Gusto machines can make hot and cold drinks using Nescafe, Nestea and Nesquik capsules.
Nestle Spain’s exports generated a turnover of more than Eur245 million in the first six months of this year. In addition to coffee, Nestle Spain also saw export growth in infant nutrition, ice cream, chocolates and dairy products. The exports were destined for more than 60 countries on five continents, with most sales concentrated in Europe.
Bernard Meunier, chief executive of NestleSpain, says: “This success demonstrates the remarkable competitiveness of our Spanish factories, which we have enhanced through continuous investment. The data on our exports in this period reflects the importance of the food sector as an engine of the Spanish economy.”
Nestle Spain’s exports boost follows the company’s SFr64 million (Eur52 million) investment in March to double production of Nescafe Dolce Gusto coffee capsules at the Nescafe factory in Girona, near Barcelona. The factory, the largest Nescafe plant inEurope, makes around three million coffee capsules each day. It plans to double production by 2012 to more than 2.5 billion coffee capsules a year.
