FDBusiness.com

Nestlé Drives Digital Innovation With Silicon Valley Outpost

 Breaking News
  • Vion Names New CEO Vion, the international meat group, has appointed Ronald Lotgerink as its new CEO with effect from 1 September. Ronald Lotgerink is currently the CEO of Zwanenberg Food Group, a leading European producer and exporter of meat products, canned meat, snacks, soups and sauces. Ronald Lotgerink started his career at KPMG. In 1989 he joined Zwanenberg Food [...]...
  • Harrogate Water Reports Record Sales Harrogate Water has announced another year of record sales with growth of 24 per cent – almost four times higher than market growth for bottled water. The company has seen increased sales in the high-volume supermarket sector, continued strong growth in export and travel markets and greater demand for premium glass products in both grocery [...]...
  • Alcohol Worth £16 Billion is UK’s Leading FMCG Category Innovation in the drinks sector and a reduction in the amount of trade promotions has seen Alcohol retain its place as the top selling FMCG category in the UK, worth £16.1 billion (€18.2 billion) in value sales to the economy. This is according to big data and technology expert for consumer industries, IRI’s Top Categories Special Report – an analysis [...]...
  • Irish Grocery Market Fends Off the Beast from the East The latest grocery market share figures from Kantar Worldpanel, published today for the 12 weeks ending 25 March 2018, show that the Irish grocery market brushed off the Beast from the East to post strong sales growth of 3.8%. Douglas Faughnan, consumer insight director at Kantar Worldpanel, comments: “Although shoppers had upped their spend in preparation for [...]...
  • TrayTrack – A Unique Inline Overhead Concept For Optimum Tray Logistics Once trays have been filled with product, poultry processors will often be faced with how to transport them to packaging equipment elsewhere in the plant. This job can be done manually using crates. Alternatively, product can be transported on a complex system of belt conveyors, usually criss-crossing other similar systems. TrayTrack, a unique automated solution [...]...

Nestlé Drives Digital Innovation With Silicon Valley Outpost

Nestlé Drives Digital Innovation With Silicon Valley Outpost
November 11
14:57 2013

Nestlé has set up an innovation outpost in Silicon Valley, California to help deepen relationships with consumers online and in social media. The aim is to enhance existing partnerships with the world’s largest technology corporations while looking for pioneers among the thousands of small technology start-ups that Nestlé can work with.

In the fast growing area of digital engagement Nestlé wants to use the innovation outpost to build on the progress made in recent years to better understand consumers’ needs and respond to them more quickly. It will also help brands manage their growing fan bases – on Facebook alone, Nestlé pages have more than 180 million fans, and publish more than 1,500 pieces of content a day.

“The pace of innovation taking place in Silicon Valley is really impressive,” says Patrice Bula, Nestlé’s head of marketing. “Organisations there are shaping the future of consumer communication. We have an enormous amount of nutrition knowledge and expertise within our company. We are determined leverage this through digital technology and online content, in meaningful and engaging ways for our consumers.”

Nestlé already has strategic partnerships with Facebook and Google, and is establishing close links with Twitter. It has also created Digital Acceleration Teams at its headquarters in Switzerland- and in various markets worldwide including China, India and Italy- to help develop its relationships with consumers online.

And many of the company’s brands have been embracing new technology. In September, a surprise partnership with Google saw the technology company name the latest version of its Android mobile operating system ‘Android KitKat’, after Nestlé’s famous confectionery.

Earlier this year, Nestlé acquired its first-ever online content property, when its Purina Petcare business bought Petfinder, the world’s largest and oldest website for pet adoption.

In February, Nestlé launched a digital initiative to give consumers instant access to information about its products’ nutritional profile, and environmental and social impacts, simply by scanning them with a smartphone.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • April 22, 2018Natural & Organic Products 
  • April 24, 2018Scandinavian Wine Expo
  • April 24, 2018Seafood Processing Global
  • April 24, 2018InterFood Krasnodar
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements