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Nestlé to reveal all on ‘inclusive design’ at PN’s Packaging for Retail Success

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Nestlé to reveal all on ‘inclusive design’ at PN’s Packaging for Retail Success

October 01
09:31 2012

Nestlé’s inclusive approach to packaging design is set to come under the spotlight at this year’s Packaging for Retail Success conference, run by Packaging News

Ben Mortimer, packaging design coordinator for zone Europe at Nestlé, will speak at the 8 November conference on how the food giant developed and has implemented the approach.

Mortimer is one of a number of high-profile speakers at the event, which will also see presentations from the London 2012 Olympics, Asda, Unilever, design agencies Pearlfisher and BrandOpus among many others.

His talk will cover how Nestlé works to place consumers at the centre of its packaging development as it aims to create products that are easy for all consumers to locate and use.

Inclusive design was first revealed as a key guiding philosophy for Nestlé’s packaging development at the start of the year. The approach has been developed in conjunction with Cambridge University.

Mortimer is one of a number of high-profile speakers taking part in the event, which is sponsored by DS Smith Packaging, MMR Research and Paragon Print & Packaging.

Other top-name speakers include:

  • Jan Matthews, head of catering and waste at the London 2012 Olympics
  • Shane Monkman, head of packaging at Asda
  • Louis Lindenberg, global packaging sustainability director at Unilever
  • Willie Harcourt-Cooze, founder, Willie’s Cacao
  • Nir Wegrzyn, founding partner, BrandOpus
  • Darren Foley, managing director, Pearlfisher
  • Ed Garner, head of communications at Kantar Worldpanel
  • Caroline Capel, director, retail and shopper insight, MMR Research
  • Andrew Revel, commercial manager, Faraday Centre for Retail Excellence

Packaging for Retail Success is jointly run by Packaging News and the Quality Food Awards. It takes place on 8 November at the Grosvenor House hotel on London’s Park Lane ahead of the Quality Food Awards dinner.

For more details and to book your place at the conference, visit www.packagingnews.co.uk/retailsuccess

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