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New Head at Chivas Bros

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New Head at Chivas Bros

New Head at Chivas Bros
July 11
12:04 2013

Laurent Lacassagne has officially taken up his role as chairman and chief executive of Chivas Brothers, the Scotch whisky and premium gin business of Pernod Ricard.

Laurent Lacassagne.

Laurent Lacassagne joined Pernod Ricard in 1988 as an internal auditor before being appointed finance and administration director of Besserat de Bellefon, Cusenier, then SEGM (former name for Pernod Ricard Europe). In January 1997, he was appointed group finance director, before moving to Australia in November 2003 as chairman and chief executive of Orlando Wyndham. In February 2006 he was appointed chairman and chief executive of Pernod Ricard Pacific and between July 2008 and June 2013 he held the position of chairman and chief execuitve of Pernod Ricard Europe.

He comments: “I am delighted to be joining Chivas Brothers at this very exciting and dynamic period for our business. I look forward to continuing the commitment and investment behind our prestigious portfolio of Scotch whisky and gin brands which is best placed to take advantage of growth opportunities around the world.”

Chivas Brothers’ brands portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.


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