FDBusiness.com

New ‘Homebird’ Range Draws on Equipment Expertise of Interfood

 Breaking News
  • Mars Wrigley Confectionery Names New Global President Mars, Incorporated has appointed Andrew Clarke, currently Chief Marketing & Customer Officer, to the role of Global President ‐ Mars Wrigley Confectionery. Andrew Clarke will assume his new role in September. He will be based at Mars Wrigley Confectionery’s global headquarters in Chicago, Illinois. Andrew Clarke. Since 2015 Andrew Clarke has been Chief Marketing & Customer Officer. [...]...
  • More Milk Needed to Cover Demand in 2030 – New Technologies Will Help Between now and 2030 worldwide demand growth for milk and milk products will be three times the level of current US milk production. This was one of the main findings of the latest publication, from the IFCN – the Dairy Research Network – discussed at the 19th IFCN Dairy Conference, held at Teagasc, Moorepark, Cork [...]...
  • Danone Early Life Nutrition Launches Category Overhaul Danone Early Life Nutrition is launching a category refresh that spans its leading baby food brands, Cow & Gate and Aptamil. Cow & Gate is launching fifteen new food recipes across the pouch, cereal, jar and tray product ranges, as well as a complete packaging re-brand across its entire formula milk and food portfolio. Starting from mid-June, [...]...
  • Speed Up Poultry Processing – 15,000 bph With Meyn Rising consumer demand for high-protein food and changing customer preferences have spurred the global market for poultry meat. In response to this growing demand, the market has been forced to increase production volumes. This results in longer production days and increased line speeds. Especially greenfield projects, but also existing plants demand the highest possible processing [...]...
  • Mondelēz International Invests $200 Million in Czech Biscuit Plant to Accelerate Growth in Europe Mondelēz International has invested $200 million since 2014 in its Czech Republic-based Opava biscuit manufacturing facility, which employs nearly 1,000 people and produces Power Brands like Oreo, belVita, Milka and Cadbury, for the European market. The investment builds on Opava’s proud heritage of more than a century as a biscuit-making centre and supports the company’s [...]...

New ‘Homebird’ Range Draws on Equipment Expertise of Interfood

New ‘Homebird’ Range Draws on Equipment Expertise of Interfood
November 14
09:39 2017

A new range of sliced chicken and turkey products from a primary supplier of high quality meats to the Irish market is being produced using equipment supplied by Interfood Technology. O’Brien Fine Foods is based in County Kildare, a family run business which numbers Tesco, Lidl, Musgrave, Dunnes and BWG Foods amongst the companies to which it supplies own label products.  Originally trading as the Brady Family with some 18 members of staff back in 2000, the business now has over 300 employees, with the Brady Family ham brand still a household name throughout Ireland.

In 2017 O’Brien Fine Foods came together with Hogan’s Farm and Manor Farm to launch Homebird – the only Irish chicken or turkey available in cooked meat slices. The company has based its success on home-raised produce and Homebird is produced from chickens and turkeys supplied by its own farms in Ireland, with 100 percent natural ingredients in a range approved by Bord Bia (the company was the first ham producer to receive Bord Bia Quality Assurance). Also fundamental to its quality philosophy is the equipment used across the company’s two production facilities. Central to the production of Homebird, as well as to the other cooked meats in its range, are several machines from Interfood, the specialists in food processing equipment. A Maurer Atmos cooker is used in the cooking of the meat, a Schroeder machine in the injecting and lacerating, a Poly-clip clipper to form the slicing logs, Weber slicers for slicing and a Sparc metal detector in the end-of-line packing of the product – all supplied by Interfood Technology.

Paul Creighton, Engineering Manager at O’Brien Fine Foods, recognises the importance of the relationship with Interfood: “We started working with Interfood through James Wells at Interfood’s dedicated Irish office back in 2006 when we first purchased a Weber slicer.  Since then we have invested in further Weber slicers, along with a wide range of other equipment.  The service levels offered by Interfood are the best in the market.  The allocation of technicians to the different divisions through which Interfood operates, including the separating of high and low risk, is a real benefit for us, with the technicians offering expertise in dedicated areas. Having visibility of the spares held at Interfood’s Irish facility in Carrick-on-Suir also means that we don’t have to stock the spare parts ourselves and we know that we are going to get a very quick turn-around in terms of service.”

The focus of the new Homebird range is to provide a product which tastes like home-cooked chicken and turkey, offering consumers new and inspiring ways to enjoy the first brand in cooked sliced meats to use chickens and turkeys raised in Ireland.

James Wells, Director of Interfood Ireland, comments: “Our association with O’Brien Fine Foods started in a very small way when both companies were looking to make their mark on the industry in their formative years. Our relationship has always been one built on trust and transparency and this holds true throughout the whole chain, from engineering to sales to product formulation. We are delighted to have been a partner in the successes thus far of O’Brien Fine Foods as we both strive to bring new and innovative solutions to the table and, on behalf of myself and all the Interfood team, we wish them every continued success in the future.”

O’Brien Fine Foods continues to expand, having extended its facility by 8,000 square metres in 2016.  Interfood is also investing in developing its future business, having relocated its Head Office in July 2017 to new premises some four times larger than its original site.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 17, 2018The Excellence of Italian Food and Wine (Bellavita Expo)
  • June 25, 2018Packaged., The 7th Global Summit
  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements