FDBusiness.com

New Integrated Global Campaign For OREO

 Breaking News
  • AllinAll Ingredients Officially Opens New €5 Million Facility in Dublin An Taoiseach Leo Varadkar, TD (pictured above left), has officially opened AllinAll Ingredient’s new state-of-the-art manufacturing and Research and Development facility in Rosemount, Dublin. The company, which has been in the food industry for over 20 years, develops and manufactures ingredients, sauces and blends for the processed food market. Its R&D lead team have developed [...]...
  • Starbucks Extends Strategic Partnership With Arla Foods After seven years of a successful business partnership, Starbucks has a new strategic licensing agreement with the farmer-owned dairy co-operative Arla Foods. The two companies have signed a long-term 21-year strategic agreement, giving Arla Foods license to continue to manufacture, distribute and market Starbucks premium milk-based ready-to-drink (RTD) coffee beverages for the EMEA region (Europe, [...]...
  • Dual Quality of Food – European Commission Releases Common Testing Methodology The European Commission has just released a new common methodology for comparing the quality of food products across the EU. The Joint Research Centre (JRC), the European Commission’s Science and Knowledge service, has developed a common methodology to allow national consumer authorities to carry out tests comparing the composition and characteristics of food products sold [...]...
  • Müller Launches FRijj Ambient Range Müller has introduces FRijj with a longer lasting ambient recipe for the first time. The new FRijj ambient range is being produced at Müller’s Severnside site, which has benefited from substantial investment to create a new centre of excellence for milk drinks and fresh cream. Müller intends to use the increased capabilities at Severnside and across [...]...
  • Irish Gin Exports Up 433% in First Quarter of 2018 New CSO figures reveal that the value of Irish gin exports grew by a whopping 433 per cent in the first quarter of 2018, compared to the first quarter of 2017. In the first quarter of 2018, exports of Irish gin were valued at €935,000, compared to just €175,000 in the first quarter of 2017. [...]...

New Integrated Global Campaign For OREO

New Integrated Global Campaign For OREO
January 22
15:21 2016

Mondelēz International’s the OREO brand, the world’s number one cookie, has launched its new, globally integrated marketing campaign ‘Open Up with OREO’. The campaign conveys a simple but powerful message: open your heart to people who are different than you and you’ll discover the similarities. As the latest installment of the brand’s ongoing ‘Wonderfilled’ platform, Open Up with OREO will launch in more than 50 countries during the first half of 2016.

The new campaign addresses a behavioral shift that comes with age. While children are naturally open, adults begin to default to the familiar, which can cause them to close themselves off to others. Open Up with OREO campaign leverages both the brand’s expansive global footprint and its ability to break through the adult exterior.The objective? Inspire fans worldwide to be more open to those around them and, as a result, make new connections. The campaign creative is grounded in the universal practice of twisting open an OREO cookie. This playful gesture is a catalyst for breaking down barriers and creating unexpected connections.

MondelezOreoGlobalCampaign2Compressed“We’re excited about our new Open Up with OREO campaign as it conveys an optimistic and hopeful message that we think will resonate with all our fans,” says Jennifer Hull, Brand Director Global OREO at Mondelēz International. “As a brand that inspires openness and curiosity every day, OREO believes that, if we begin to open ourselves up, we’ll make more meaningful connections and discover that we have more in common than we think, no matter where we live or what walk of life we come from.”

The campaign will include a global TV spot, digital content series, in-store point of sale and, in select countries, global prizing and custom product embossments.

About Author

mike

mike

Related Articles



Food & Drink Business Conference & Exhibition 2016

Upcoming Events

  • June 17, 2018The Excellence of Italian Food and Wine (Bellavita Expo)
  • June 25, 2018Packaged., The 7th Global Summit
  • September 5, 2018Int'l Food Products and Processing Technologies Exhibition (WorldFood Istanbul)
  • September 15, 2018iba
AEC v1.0.4

find food jobs

The Magazine

F&D Business Preferred Suppliers

New Subscriber





Subscribe Here



Advertisements